Elan Keshen

Digital Marketing Specialist

Toronto, Ontario, Canada4 yrs 7 mos experience
Highly Stable

Key Highlights

  • Expert in product marketing and market analysis.
  • Proven track record in user retention and traffic generation.
  • Strong background in entrepreneurship and investment acquisition.
Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on user engagement and retention.

Contact

Skills

Core Skills

Product MarketingMarket AnalysisEntrepreneurship

Other Skills

AdvisoryApp launchCommercial LitigationCommunity OutreachCultural DiversityCustomer RetentionCustomer ServiceDiversity & InclusionEducationEvent PlanningFundraisingInvestment acquisitionLeadershipMarketing programsMicrosoft Excel

About

What I Love: 🚦 The intersection of technology and doing good. πŸ“– Telling simple stories. πŸ— Getting crafty, building, experimenting, and learning. 🌲 Being outside and seeing new places. What I Do: πŸ’Ή Market analysis sourced from customers, market, thought-leaders, and competitors - #s and words. πŸ“š Product education and enablement to support cross-functional teams. πŸ§ͺ Create experiments and test new ways to drive awareness, adoption, and conversion.

Experience

Getro 🀝

Marketing Lead

Mar 2025 – Present Β· 1 yr Β· Toronto, Ontario, Canada

Magical

Head of Product Marketing

Mar 2023 – Sep 2024 Β· 1 yr 6 mos Β· Toronto, Ontario, Canada

Shopify

Senior Product Marketing Manager

Mar 2022 – Mar 2023 Β· 1 yr Β· Toronto, Ontario, Canada

Air traffic marketing

Product Marketing Leader & Founding Marketer

Jan 2022 – Mar 2025 Β· 3 yrs 2 mos Β· Toronto, Ontario, Canada

  • Gleap.io - Built foundational narrative and marketing programs, generating 2x traffic in 2 months.
  • Distribute - Generated $600k in pipeline and increased active user retention by 70% in 1 quarter.
  • FTNSS - Advised on launch, leading to #1 app of the week in the app store.
  • Stealth co. - Acquired a $2 million seed-stage investment.
Product MarketingMarket Analysis

Ada

Senior Product Marketing Manager

Jan 2020 – Mar 2022 Β· 2 yrs 2 mos Β· Toronto, Ontario, Canada

Info-tech research group

2 roles

Senior Product Manager

Jul 2018 – Dec 2019 Β· 1 yr 5 mos

Consultant

Jul 2016 – Jun 2018 Β· 1 yr 11 mos

Yelp wifi

Product Marketing Analyst

Jan 2016 – Apr 2016 Β· 3 mos Β· Greater Toronto Area, Canada

Ivey business school

Teaching Assistant

Jan 2016 – Apr 2016 Β· 3 mos Β· London, Canada Metropolitan Area

Harold grinspoon foundation

Analyst

Oct 2015 – Jan 2016 Β· 3 mos

Education

Ivey Business School at Western University

Honours Business Administration β€” Strategy and Innovation

Jan 2014 – Jan 2016

Western University

Bachelor of Arts (B.A.) β€” Political Science and Government

Jan 2012 – Jan 2014

Nativ College Leadership Program

Sep 2011 – Jun 2012

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