Nov 2022 – Mar 2026 · 3 yrs 4 mos · Amsterdam · Hybrid

• An industry expert on digital health, transformation, and sustainability in the corporate environment on a mission to make eyecare accessible for everyone through vision as a service.

Jul 2022 – Present · 3 yrs 9 mos · Europe

• The ESCRS are a society of surgeons who specialise in improving vision and restoring clarity. Since 1991, ESCRS has promoted education and research in the field of intraocular lens implantation and refractive surgery. With over 7,500 members from 130 countries, ESCRS is a vital global platform and one of the largest professional societies in the field of ophthalmology.
• Through the Digital Health Committee, I contribute to shaping and guiding the digital agenda with the aim to bring to the front compartment of the eye some of the digital advances that are already being made for the retina. The ESCRS have an active group of researchers, clinicians and surgeons, and there is a lot of positive enthusiasm for digital transformation in the Society.
• I'm a firm believer that the digitalization of healthcare will also bring about a net-positive impact on people and the planet. It delights me immensely to get to contribute towards these sustainable eHealth goals through this important digital focus at the ESCRS – especially where it concerns digital advances for the front compartment of the eye.

Jan 2021 – Mar 2023 · 2 yrs 2 mos · Utrecht, Netherlands

• At IG&H, I enabled clients with digital end-to-end customer experience, management, and transformation capabilities, helping them simplify, differentiate, and grow in a constantly evolving world. As Managing Director, I spearheaded the growth of our international business, partnering with global clients at the C-Suite to accelerate their digital and cultural transformation objectives while expanding our trusted partnerships and global footprint. My primary focus was on the Health and Retail sectors, driving the seamless integration of end-to-end digital and low-code technology capabilities—from strategy to execution and ongoing support.
• I led the strategic development of our Corporate Social Responsibility plan, sharpening the focus and introducing measurable outcomes for our purpose-driven Sustainability ambitions. I established an Environmental, Social, and Governance (ESG) Framework and benchmarking platform, aligning and streamlining initiatives around four UN Sustainable Development Goals (SDGs) to ensure a net positive impact. Additionally, I served as the executive sponsor for our Digital Marketing division, guiding and modernizing the evolution of our Target Marketing Operating Model.
• As a passionate ally and advocate for Inclusion, Diversity, Equity, and Advocacy (IDEA), I championed numerous initiatives across the organization. I introduced the "Stratego" Women’s Leadership Development Programme for mid-level female managers, hosted organization-wide personal branding and empowerment sessions, and implemented social selling capabilities and partnerships to elevate our collective online representation and presence.

Dec 2020 – Feb 2024 · 3 yrs 2 mos · Netherlands

• Non-Executive Supervisory Board Member at the Wortell Group, with a primary focus on Diversity, Inclusion, Equity, Digital Marketing, and Internationalization.

Jun 2019 – Present · 6 yrs 10 mos · Netherlands

• Honorary Chapter Chair (Former Chairwoman of the Non-Executive Advisory Board and President) of the Netherlands Chapter for Global Women in Tech®, an international organization with a double mission: to close the gender gap and empower 5 million girls and women to embrace a career or field of study in technology by 2030.
• Creating and driving impact through a purpose-led performance-driven strategic mission and vision, developed and spearheaded key initiatives including Role Models Masterclasses, Entrepreneurial Pitching, (Low)Coding Programs, and Higher Level Educational Scholarships. Growing commercial and governmental partnerships and sponsorships with organizations, universities, platforms, and communities globally.
• Women in Tech® fully supports the UN’s Sustainable development objectives by contributing to 5 of the 17 goals that will transform our World by 2030. Goal#5 is to achieve gender equality and empower women and girls, and the Tech field is one of its main targets.
• Our organization is led by purpose and driven by action with a clear focus on the following key areas: Education & Digital Literacy, Business & Entrepreneurialism, Digital & Social Inclusion, Science, Technology & Innovation Partnerships. The aim is to educate, equip and empower women and girls with the necessary skills and confidence to succeed in STEM career fields.

Jan 2017 – Dec 2020 · 3 yrs 11 mos · Amsterdam Area, Netherlands

• Responsibilities: Revenue, market share and P&L performance of all Microsoft Business Groups for the Netherlands and the overall orchestration of Digital go-to-market sales, marketing, operations and services plans to achieve them.
• Cooperated with Western European teams in strategic development and sales attainment goals, through long-term cloud-first growth planning, the execution of core business processes – fiscal and marketing planning, revenue forecasting, blueprint, marketing budget management – market intelligence and insights, competitive analytics, Artificial Intelligence (AI), integrated marketing communications (employee comms and external PR), philanthropies, accessibility, and sustainability. The Netherlands is a multi-billion dollar country for Microsoft.

Nov 2014 – Present · 11 yrs 5 mos · Netherlands

• Serving as Non-Executive Board Member and Chairwoman of the Jury Committee for the bi-annual Hennie Volker-Dieben Award at the Cornea Patients Association.
• Ambassador for enabling persons with visual impairments through the lens of technology and digital eHealth solutions, and with a focus on community building and membership expansion.
• Developed HPV's purpose-led mission to drive impact by 2030 in alignment with 4 of the United Nations Sustainable Development Goals. Our focus, is on making a difference for persons with visual impairments, is in the areas of Good Health and Well Being, Decent Work and Economic Growth, Industry, Innovation and Infrastructure and Reduced Inequalities.
• Keynote speaker at the Annual HPV Conference on themes including “Tips for Improving Communications with your Doctor” and "Enabling Persons with Visual Impairments through the Lens of Technology," and at the European Cornea and Cell Transplantation Registry (ECCTR) EU Conference.

Apr 2014 – Dec 2016 · 2 yrs 8 mos

• Responsibilities: Created the vision, strategic plan, and resourcing model, and spearheaded a step-change through Digital Transformation across an organisation of 1.800 people. Enabled cultural alignment & process improvements at all levels of the organisation from the CIO to the front-line worker, and positively transformed the delivery of IT business operations & practices and increased bottom-line value.
• Achievements: Delivered $530M commercial savings and created new value and efficiencies for the Downstream businesses. Optimised and integrated key ops plans across horizontal touch-points and improved customer fulfilment processes including Offer to Cash (OTC), Aviation’s “Online Everywhere” strategic transformation for fueling and distribution at 400 airports, and Lubes offer to high net-worth customers. Facilitated Lean Practitioner and Manager training for 97% of the organisation and embedded the cultural mindset for sustainable business improvement. Increased cost efficiencies by 30%, strengthened the investment discipline in IT’s Strategic plans and leveraged the rapidly changing and disruptive business and technology environment into those plans. Maximised utilisation of skilled resources to deliver commercial results in the highest value areas of work, and advanced the maturity of IT’s operational excellence discipline.
• Utilised digital business transformation expertise to develop the vision and strategic plan for an integrated Workplace Accessibility service, and led cross-functional teams to launch the capability globally. Raised awareness, lowered behavioural barriers, and improved processes to enable and increase productivity for nearly 20% (26.000) of individuals across Shell’s workforce. Vice-Chair for Shell’s enABLE Board, a network for persons with impairments, and launched 7 enABLE Networks globally. Senior Shell representative at the Business Disability Forum Technology Taskforce (UK) and Board Member of the Corneal Patients Association (NL).

Oct 2009 – Apr 2014 · 4 yrs 6 mos

• Responsibilities: Directly managed 125 Technology employees (indirect influence 9.000+) across the Downstream Global Commercial (GC) domain in the Lubes Supply Chain, Commercial Fuels, and Liquids to Natural Gas (LNG) portfolios. Developed and led strategic and technological functional plans that integrated, improved, and transformed business value through aligned relationships focused on solving business issues, applying digital technology solutions, delivering better outcomes and upskilling employees.
• Achievements: Collaborated with asset teams across 64 prime locations at Lube Oil Blending Plants, Grease Plants, Commercial Fuels and LNG sites, and created solutions for the business to accelerate digital technology capability and innovation, improve asset integrity and management, decrease or avoid risk, strengthen credibility, and drive business results. Led the delivery of improved processes and sustainable services & solutions to manage goods, assets, and logistics in areas that improved customer satisfaction (index increased from 6.7 to 9.3), strengthened business value and grew revenue through Offer to Cash (OTC), Integrated Delivery, On Time In Full (OTIF), Asset Integrity & Management (AIM), and GSAP Change Requests in the GC Supply Chain and with Global Key partner accounts including Mercedes, BMW, and Scania.

Aug 2006 – Sep 2009 · 3 yrs 1 mo

• Responsibilities: Spearheaded the business and digital transformation and step change that increased effective delivery of global Exploration & Production IT. Led 70 global staff (indirect influence 3.500+) and delivered innovative technology solutions at onshore / offshore platforms and facilities and expanded business value in the Upstream Exploration & Production Operations business.
• Achievements: Delivered global projects and drove $430M worth of efficiencies to achieve “more upstream” and improved cost performance through a focus on the business's key objectives and benchmarking measures. Optimised and delivered an improved and integrated Wells, Reservoirs, and Facilities Management (WRFM) process and brought innovative technology solutions to accelerate capability and differentiation to the Upstream businesses. Developed and executed the strategic plan that enabled the remote operation of offshore assets through the launch of Shell's first Remote Operating Control Centre (ROCC) in the Gulf of Mexico, the European Basin, and the East.
• Drove functional excellence through top quartile support rationalisation and was recognised for leadership on key topics related to Health, Safety, and the Environment. Accredited and certified across Health & Safety, Risk, and Audit disciplines through Helicopter Underwater Evacuation Training (HUET), Operational Safety for Supervisors, first aid and emergency response (Falck-Nutec), and led safety walks and incident investigation and reporting for significant risks, conducted audit case reviews and response, and embedded asset risk management policies.
• Applied innovative technology and digital thinking to streamline Asset Integrity and Management (AIM) processes to increase speed and quality, decrease risk, and focus on ruthless prioritisation of key portfolio investments. Created the strategic plan and resourcing model to deliver improved cost efficiencies, enhance stakeholder trust, and strengthen business integration.

May 2002 – Jul 2006 · 4 yrs 2 mos

• Responsibilities: Customer-focused role that led HP.com's 85 marketing professionals in 72 countries across EMEA in Internet services, operations, and editorial management goals. Drove operational efficiencies and managed complexities of $25M budget allocated across EMEA businesses in support of Enterprise, Public Sector, Global Affairs, Consumer and Small & Medium Business market segments.
• Achievements: Developed and deployed Build to Order (BTO) and Configure to Order (CTO) online solutions and optimised global customer fulfilment plans. Delivered effective resourcing and technological solutions and drove operational strategies to achieve the best services at the lowest cost, in the safest way of operating; reduced costs of delivery by 60% through near/off-shoring selected operational roles. Streamlined EMEA marketing service contracts and partnerships from 180 down to 35 and rationalised infrastructure in order to achieve $20M savings. Established Return-On-Marketing-Investment (ROMI) standards to guide marketing decisions. Drove standardisation and improvement of processes, toolkits and technological capabilities and achieved 78% customer satisfaction improvement results from 15.000 surveyed users.

Sep 2001 – May 2002 · 8 mos

• Responsibilities: Developed the strategy to execute an integrated plan and operating model for the newly merged company (HP + Compaq) through the deployment of the new HP.com, eContent, and operational Marketing services and the convergence of over 1.000 web properties.
• Achievements: As Editor-in-Chief for HP.com, implemented a robust editorial management process for HP’s B2C and B2B marketers globally and drove business transformation and change management in the Americas, EMEA, Asia Pacific and Japan. Led the legal review for resource integration and activities based on the realisation of legal merger status per country. Ran global communications, training, and deployment activities for marketing professionals, external agencies, and vendors and delivered a successful go-live of HP.com and new global online services.

Jan 1997 – Sep 2001 · 4 yrs 8 mos

• Responsibilities: Developed and grew professionally through a range of positions that included Business Manager for Public Sites & User Experience (Munich, Germany), Internet Services Manager (Grenoble, France), SMB.COM Manager (Munich), Channel & Supply Chain Operations Manager (Munich), Small & Medium Business Programme Manager (London, UK), Build-to-Order (BTO) and Configure-to-Order (CTO) eCommerce Implementation Specialist (Munich).
• Achievements: Delivered beyond-the-box revenue and improved gross profit margins from Internet based BTO & CTO services & solutions for EMEA Business products (personal audio players, handhelds, wireless devices, traditional desktops, notebooks). Developed Pan-EMEA online strategy, drove platform and portal integration, grew customer base, and established new channel partner alliances and reporting capabilities.

Jan 1993 – Jan 1997 · 4 yrs · Cambridge, Massachusetts, USA

• Responsibilities: Transformed a well regarded “research project” into a commercial business opportunity for Polaroid.
• Achievements: Spearheaded transformative digital and on site programs and developed merchandising strategies to generate $121M through retail operations and corporate sales accounts, established 28 new wholesale/dealer accounts, implemented first-ever Internet capabilities, introduced database accounting and inventory system across global billing channels, and relocated manufacturing and production division to an environmentally improved site.