Lead Brand development, product & equipment innovation, insights, and customer marketing for ~$5B Foodservice Division. Focusing my energy on proving Foodservice is where brands are built, creating the future of branded consumer experiences and helping build a more sustainable business that delivers on PepsiCo's Growth with Purpose mission. Excited about building new capabilities that leverage the power of insights, data, design and innovation to drive growth and advantage for PepsiCo and our Customers. Passionate about being a people-first leader, helping people become the best version of themselves and building a culture that's the best team to work on at PepsiCo.
Led global Beverage innovation, including products, packaging, equipment and consumer experience. Team developed new "beyond the bottle" hydration ecosystem for mid 2019 launch, launched first to world branded autonomous robot that delivers healthier snacks & beverages. Doubled Stubborn Soda brand with product, pack and creative to establish brand for emerging Fast Casual concepts. Expanded non-carb portfolio to include Fresh Brewed Teas, Lemonades and Frescas. Built BBLz as new experience platform with key customers. Led global Foodservice Insights, elevating capability via consumer empathy, deep customer partnerships and proprietary work on the consumer journey in Foodservice.
Led North America shopper insights team for US Beverage, Food and Nutrition businesses.
Team identified priority growth opportunities across the rapidly evolving shopper and retail landscape, informing strategies and initiatives for US Commercial teams.
Additional focus on developing proprietary, internal capabilities to build advantaged longitudinal insights on US shoppers to optimized PEP and customer investments and drive improved portfolio loyalty and profit.
Team's approach and capabilities were key to PepsiCo achieving first-ever #1 ranking in Kantar and Advantage surveys, which have been sustained for 3 years running.
Led North America Beverages shopper insights team, focused on developing strategic learning agenda, framing and prioritizing beverage opportunities across the path to purchase and building capability internally and externally.
Lead a small team, focused on providing strategic foresight to the NA Beverage business. Prioritized work in three key areas; Consumer trends, generational research (Millennials, Boomers and Hispanics) and a consumer framework to guide portfolio innovation.
Lead a regional team in the development of strategic business insights, harmonized insight tools, H&W platform innovation and functional insights capability. Work focused in China, India and Thailand across both beverages and foods.
Strategic business insightsInsight tools developmentFunctional insights capabilityMarket ResearchConsumer Insights
Marketing Director Foods, Asia Pacific
Oct 2004 – Apr 2007 · 2 yrs 6 mos
Established regional marketing team on foods, with responsibility for driving strategy, innovation and communication platforms across the Frito and Quaker portfolios. Lead Marketing launch of Frito portfolio in Vietnam, Lay's Stax in Thailand and Quaker innovation, including a first-to-world soy milk in Vietnam.
Marketing strategyInnovation platformsCommunication platformsMarketing ManagementProduct Development
Marketing Director Beverages, Japan / Korea
Promoted
Oct 2002 – Sep 2004 · 1 yr 11 mos
Responsible for development of beverage strategy, innovation and communication platforms with franchise partners (Suntory and Lotte). Lead strategic launch of Pepsi Twist and highly successful relaunch of Gatorade into Japan.
Beverage strategyInnovationCommunication platformsMarketing ManagementProduct Development
Senior Marketing Manager, National Initiatives
Feb 2001 – Sep 2002 · 1 yr 7 mos
Managed all aspects of the US beverage national promotion calendar for Super Bowl, March Madness, Racing and Baseball. Developed national programs, identified and leveraged partners and aligned brand and bottler partners.
National promotion managementBrand partnershipsEvent marketingMarketing Management
Senior Marketing Manager, Aquafina
May 1999 – Jan 2001 · 1 yr 8 mos
Managed all aspects of high-growth brand with $25MM in support; developed first national campaign, managed regional expansion and expanded packaging portfolio. Crossed 100MM cases and became America's #1 bottled water brand after 1 year.
Jun 2015 – Present · 10 yrs 10 mos · Dorchester, MA
At Daily Table we believe that delicious, wholesome and affordable food should be available to all. We are on a mission to help communities make great choices around food by making it easy for them to choose tasty, healthy, convenient and truly affordable meals and groceries. And we do this in a respectful manner that honors our customer, engendering dignity.
Our Story
Daily Table is a not-for-profit retail store that offers our community a variety of tasty, convenient and affordable foods that will help you feel and be your best; food that will keep you moving forward, not hold you back. We provide both “grab-n-go” ready to eat meals, and a selection of produce, bread, dairy and grocery items all at prices that will put a smile on your face, and designed to fit within every budget. Many of our items are prepared fresh daily in our own kitchen onsite.
We offer an upbeat, clean and friendly retail store environment that is open to everyone in the community. We can offer these daily values by working with a large network of growers, supermarkets, manufacturers, and other suppliers who donate their excess, healthy food to us, or provide us with special buying opportunities.
In this way, we are able to keep prices affordable for all our customers. Our meals are priced to compete with fast food options, making it easier for families to eat healthier within their means. And all the food in our store is informed by guidelines set for us by a leading group of nutrition experts, which makes it easy for our customers to make great food choices.
Founded by Doug Rauch, former president of Trader Joe’s, Daily Table opened its first store June 4, 2015 in Dorchester, a diverse residential community in Boston. There are plans to open additional stores in both the greater Boston area and additional cities across the country.
Education
Tufts University
BA — English
Jan 1986 – Jan 1990
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