Feb 2024 – Present · 2 yrs 1 mo · Noida, Uttar Pradesh, India · Remote

• 0 to 1 Go-to-Market(GTM) role

Apr 2023 – Sep 2024 · 1 yr 5 mos

Feb 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• QuantumStreet AI is EquBot's institutional business, powering $7 billion in global assets. A Silicon Valley fintech, it's a global leader in the application of AI to investment strategies. Portfolio as a Service (PaaS) and Software as a Service (SaaS) are their main offerings.

Oct 2022 – Present · 3 yrs 5 mos · Bengaluru, Karnataka, India · Hybrid

• Shashwat has helped several startups achieve their potential by developing and executing effective GTM strategies that include:
• GTM Audit
• Account Based Marketing (ABM)
• Inbound & Outbound Marketing
• Product Led Growth (PLG)

Feb 2022 – Oct 2022 · 8 mos · Bengaluru, Karnataka, India · Hybrid

• Build the best in class, data driven ABM programs, expand the portfolio of digital marketing tech stack, drive inbound acquisition, strategically scale the performance marketing engine and engage with industry analysts.

Nov 2019 – Jan 2022 · 2 yrs 2 mos

• Responsible for twin growth engines of Inbound and Outbound Marketing, ABM, Sales enablement and Inside Sales function.

Apr 2018 – Oct 2019 · 1 yr 6 mos

Jul 2016 – Oct 2017 · 1 yr 3 mos · Mumbai Metropolitan Region

• Responsible for the overall marketing strategy including messaging, positioning, definition and execution of product marketing programs and managing PR for the Middle East and India.
• Creating content for messaging and high impact lead generation programs through email marketing campaigns, social media marketing, webinars, events, and specific collateral and sales tools.

Oct 2011 – Jul 2016 · 4 yrs 9 mos · Noida Area, India

• Growth Path:
• (Feb 13 - July 16) Head - Customer Insights, Brand & New Projects (Office Automation)
• (Oct 11 - Feb 13) Head - Strategy & Marketing (Office Automation)
• I started the marketing department in HCL Office Automation; currently spearheading new business strategy & marketing campaign functions along with inside sales operations with Office Automation Division.
• Led marketing projects & initiatives to unlock business value and insights for new alliances, new business development activities and discovery workshops for utility sector in order to uncover opportunities; also provide 360 degree air cover digital campaign, brand management & drive innovative media usage. I am mainly involved in presenting entry strategy for Africa, CIS & MEA.
• In my prior role, I developed marketing strategies to regain distribution & services market share, revised action plan to prioritize channel partners and start margin improvement exercise, started central price committee for sales team & channel partners, developed value propositions & GTM plans for OEM sell through products and generated revenue through inside sales.

Jun 2007 – Oct 2011 · 4 yrs 4 mos

• Growth Path:
• (Mar 10 - Oct 11) Senior Brand & Media Manager
• (Mar 08 - Mar 10) Senior Product Marketing Manager - Data, Voice & VAS
• (Jun 07 - Mar 08) Regional Marketing Head - West
• Here, I developed & implemented brand ATL & BTL, communication strategies & social media plans to engage target audience; also worked with world renowned brand consultants Wolff Ollins to develop value proposition, new brand identity & tools to leverage brand and transform B2B business and devised & implemented ‘Go to Market’ plans for new products & initiatives.
• Also played a key role in increasing customer engagement and enhancing customer mind share in the region along with budgetary control & monitoring of annual marketing spends.
• Furthermore I launched www.esmarketing.in, supported sale of mobile SIM cards, fixed line & VAS, maintained TOMA in C-Suite segment and also promoted ‘Thought Leadership’ of top leaders through presentation

Jan 2004 – May 2007 · 3 yrs 4 mos

• During this national level role, I developed & implemented marketing & media strategy to roll out broadband, planned & launched Centrex, Business Internet, VPN, Audio & Video Conferencing for Large & SME segment & developed communication route. Also organized MPLS VPN, IPLC & Centrex road shows and marcomm programs across India.
• I played a key role in planning & launching of...
• Reliance NetConnect for Enterprises and Broadband for Residential customers
• Reliance IndiaCall in the United Kingdom using Radio as prime media
• Enterprise products like MPLS VPN, Centrex, Audio & Video Conferencing
• Reliance India Phone Fixed Wireless Terminals for PCO operators

Apr 2000 – Jan 2004 · 3 yrs 9 mos

• A Y&R- WPP agency, here I managed integrated communication for clients like FedEx, ICICI Prudential, TATA Motors, HPCL, WNS & Shoppers Stop;
• formulated, devised & implemented loyalty program and handled strategic alliances.
• Key highlights of my work here includes;
• Launch of 'The Trulife Club' the first insurance loyalty program in India
• Launch of ‘FedEx Purple Loyalty Club’, the first B2B loyalty program in India
• Developed two major integrated campaigns for ICICI Prudential
• Initiated 'My Customer First' program for customer service & ‘Advisor Reward' for the sales department in ICICI Prudential
• Implemented Member-Get-Member and customer retention program for BPL mobile's subscribers
• Developed case studies & white papers for verticals and horizontals of WNS
• Appreciated for creating promotional program for Club HP and school contact program for TATA Motors