Jan 2015 – Aug 2019 · 4 yrs 7 mos · Greater Bengaluru Area

• CMO for Altimetrik, a new age technology company that is shifting the paradigm for software development in enterprises. I was responsible for Altimetrik's Business and Marketing strategy, Industry Thought Leadership, Brand Development, Marketing Programs, Analyst and Advisor Relations, PR, Digital Marketing, Employer, and Employee Communications.
• My portfolio also included Technology and Community Marketing, and promoting Altimetrik's unique Design and Innovation strategy through Experiential Marketing.
• As part of the Altimetrik Leadership Team, I was closely involved with the Organization's Mentoring initiatives to be a vital part of its transformation journey to becoming a leading technology brand today.

Jan 2010 – Feb 2012 · 2 yrs 1 mo

• Responsible for Elevating HCL’s positioning and profile within strategic accounts (greater than USD 50 Mn in size) in Banking and Insurance verticals, improving service line penetration and increasing HCL’s wallet share in these accounts

Dec 2005 – Feb 2010 · 4 yrs 2 mos

• As the Category Manager for HCL’s largest and fastest growing industry vertical BFSI, my portfolio included all key micro-verticals in Banking, Insurance and Capital Markets as well as the strategic accounts within the segment.
• Business P&L understanding and impact from a marketing perspective
• Identification of key market trends, New service line creation and articulation
• Designed go-to-market strategies for business demand creation
• Creation and end-to-end execution of marketing campaigns

May 2005 – Nov 2005 · 6 mos · Greater Chennai Area

• As Head - Value creation I was responsible for driving topline growth through a series of value creation programs addressing sales roadblocks.

Feb 2002 – May 2005 · 3 yrs 3 mos · Chennai Area, India

• I was part of the start-up team of Cholamandalam MS General Insurance. I was responsible for the Marketing Management of all the Retail and Commercial lines of General Insurance Products. To support the national launch of the company, I worked on the unique positioning of Cholamandalam MS followed by nationwide ad campaign. My focus was on Retail Insurance products where we deep-dived into the Home and Health Insurance products through an extensive consumer research across India followed by a high-impact Television campaign. Reporting to the Business Head-Retail, my responsibilities also included CRM and Call Centre Operations.

Feb 2000 – Feb 2002 · 2 yrs · Greater Chennai Area · On-site

• Reporting to National Sales head, I was in-charge of the sponsorship sales for the Chennai and NCR region. The highlight of my tenure was a special feature created in partnership with Intel for the launch of the Pentium III processors in India. The partnership demonstrated the benefits of the Intel processor through an exciting array of features and packages related to cricket where the celebrities of the game and the consumers could interact on the same platform.

Jun 1997 – Feb 2000 · 2 yrs 8 mos · Mumbai Area, India, Bengaluru

• I started my career in Oglivy Outreach Mumbai, the specialized Rural Marketing and communication arm of Ogilvy and Mather. I was part of the team that successfully pitched for the HUL rural AOR business through a unique outreach plan that addressed the media dark markets of India.