Sep 2023 – Nov 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Currently working as a Senior Manager with the Grocery Ads Monetization team, focusing on growth initiatives such as Sampling, Data Monetization, New Brands and D2C Brands Onboarding. Responsible for overall ads planning (AOP and Target Settings), as well as managing ads demand and supply. Collaborate closely with the product team to innovate and enhance existing ads solutions.

Jul 2022 – Sep 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Responsible for managing the top-line and bottom-line performance of the Packaged Foods Category within Flipkart's Grocery Business across India. This includes identifying the right selection, defining pricing strategies, conducting competition studies, and implementing merchandising strategies to drive category growth and profitability effectively

Oct 2020 – Jul 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Responsible for managing a portfolio of 60+ large GMS sellers across multiple categories and driving Amazon’s ad revenue sales via boosting the seller business on the platform by being their growth and advertising consultant and developing annual business and media plans focused on Amazon's performance ads and DSP solutions.

Oct 2018 – Sep 2020 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Responsible for ideating, planning and managing the sales and marketing initiatives, strategizing promotional campaigns, event management, partnership and alliances development, and acquiring new clients through lead generation activities for creating a robust sales channel across the APAC region.

Aug 2017 – Sep 2018 · 1 yr 1 mo · Bangalore

• Responsible for managing the topline and bottomline performance of Scooty PEP+ & ZEST110, overseeing brand management, product development and launches, market intelligence studies, media planning, pricing strategy, and a comprehensive array of marketing initiatives including mass media, paid digital advertising, PR, and social media marketing to optimize brand visibility.

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India

• Received a Pre-Placement Offer (PPO) for outstanding internship performance.
• Led a project to develop a 5-year business plan and go-to-market strategies for Scooty accessories. Conducted nationwide mystery shopping to analyze competitors' strategies and piloted Scooty accessories in Pune and Bangalore to study customer behavior and proposed a break-even business plan to senior management and coordinated meetings with key partners to streamline operations.

Feb 2016 – Mar 2016 · 1 mo · Greater Raipur Area

• Ideated and executed a Swachh Bharat Mission awareness campaign in over 30 Raipur schools with the Ministry of Urban Development, organized a pledge program and cleanliness week, and conducted research to improve local cleanliness, providing solutions to authorities.

Sep 2015 – Dec 2015 · 3 mos · Greater Raipur Area

• Developed promotional strategies to enhance the DSI brand in Raipur through social media platforms prior to the showroom opening, organized multiple public events across Raipur to build brand awareness and create a buzz around the brand, and collaborated with regional sports clubs and various colleges to organize sponsored sports and adventure competitions, effectively engaging with prospective customers.

Aug 2015 – Mar 2016 · 7 mos · Greater Raipur Area

• Responsible for increasing brand awareness and devising business development strategies for Print Bindaas's product range among the target audience, including conducting need assessments of merchandise and printing requirements at IIM Raipur.

Jul 2014 – Jul 2014 · 0 mo · Kochi, Kerala, India

• Worked on the project titled, “The Use of Glass Fibre Reinforced Gypsum on Wall Panels”.
• FRBL PREFAB GYPSUM WALL is a revolutionary, low cost, prefabricated, load-bearing cellular walling products suitable for use in residential, commercial, and industrial building construction. This project helped in gaining the insights of the manufacturing, construction methodology and sales of Gypsum based building products like load-bearing walls and wall plaster.

May 2014 – Jun 2014 · 1 mo · Greater Bengaluru Area

• A study was conducted to evaluate the adsorption characteristics of Fly ash – GGBS mixture (70% fly ash & 30% GGBS) in removing heavy metals from water. The heavy metal used in this study is Lead. It was observed that Flyash-GGBS mixture is better than Flyash alone. The mixture is most effective at a pH range of 10 – 11 and the optimum time is taken for maximum removal is between 1 – 2 hrs.

May 2013 – Jun 2013 · 1 mo · Greater Bengaluru Area

• Researched on the Influence of Initial Moisture Content on the MFSI (Free Swell Index) and Index Properties of Kuttanad Clay to study the mineral composition of the clay. It was concluded that Kuttanad Clay minerals belong to Kaolinite-montmorillonite group and the clay is marked by high moisture content and high plasticity.