May 2025 – Sep 2025 · 4 mos · Bengaluru, Karnataka, India · Remote

Jan 2025 – Apr 2025 · 3 mos · Bengaluru, Karnataka

Aug 2024 – Jan 2025 · 5 mos · Bengaluru, Karnataka, India

• 🚀 Strategic Growth & Market Positioning
• Led the transformation of Redseer’s marketing function, aligning it with business growth objectives and thought leadership positioning.
• Developed a high-impact content strategy that positioned Redseer as the go-to advisory firm for growth-stage companies.
• Set a data-driven lead generation framework, integrating intent-based engagement models that enhanced conversion rates.
• Designed a PR & executive visibility strategy, securing high-profile media placements and industry recognition.
• Put a scalable marketing team structure, ensuring alignment with Redseer’s corporate OKRs and revenue goals.

Jan 2022 – Jun 2024 · 2 yrs 5 mos · Bangalore Urban, Karnataka, India · On-site

• 🌍 Scaling a SaaS Business & Category Creation
• Redefined Cropin’s GTM strategy, launching Cropin Cloud, the first purpose-built agriculture cloud, positioning the company as a category leader.
• Drove international expansion into Europe, North America, and Asia, creating regionalized marketing playbooks to accelerate growth.
• Established pipeline growth strategy, increasing marketing’s contribution to 40% of total revenue pipeline.
• Strengthened Cropin’s investor positioning, leading to enhanced market perception and funding readiness.
• Built and led a high-performance marketing team, fostering data-driven decision-making, strategic ABM, and customer advocacy programs.

Jan 2021 – Jan 2022 · 1 yr

• 🏆 Driving High-Value Enterprise Growth Through ABM
• Led strategic ABM initiatives for Tata Steel, Airtel, and Vodafone, securing 30%+ revenue growth in target accounts.
• Designed CXO engagement blueprints, maintaining an NPS of 70+, positioning IBM as a trusted partner.
• Developed an account intelligence framework, integrating competitive insights, stakeholder mapping, and personalized marketing for deal acceleration.
• Established IBM’s “CXO Friday” engagement model, driving consistent executive conversations and strengthening relationships.
• Partnered with sales & leadership teams, aligning ABM with revenue goals, accelerating multi-million-dollar deal cycles.

Jan 2019 – Jan 2021 · 2 yrs

• 🌟 Brand Leadership & Strategic Growth Positioning
• Orchestrated IBM’s corporate brand transformation in India & South Asia, elevating brand health scores to Top 3 in Services & Top 5 in Cloud.
• Designed and led IBM’s flagship CXO campaign – “Reshape Tomorrow”, in collaboration with Economic Times, resulting in 30+ qualified executive conversations and a 20% increase in traffic & conversions.
• Established CNN partnership, showcasing 7 immersive case studies, strengthening IBM’s thought leadership in enterprise innovation.
• Optimized media investments, securing strategic cost reductions while increasing brand engagement across paid & owned media channels.
• Spearheaded a data-driven storytelling approach, transforming IBM’s corporate messaging into customer-centric narratives.

Dec 2013 – Aug 2018 · 4 yrs 8 mos · On-site

• 📈 Market Expansion & Demand Acceleration
• Transformed India into a high-growth market, securing 4X budget increases by aligning marketing investments with revenue impact.
• Built a pipeline acceleration engine, driving 35% of closures & 49% deal acceleration through high-impact demand-gen programs.
• Reimagined Adobe Symposium, making it a premier industry event that trended #1 on Twitter with 48M+ impressions, 9K+ tweets, and increased deal velocity.
• Developed India’s first Adobe Experience Cloud awareness campaign, engaging the top 1000 enterprises & 100,000+ influencers & decision-makers.
• Strengthened Adobe’s enterprise partnerships, creating integrated co-marketing campaigns that fueled market leadership in digital transformation.

Mar 2012 – Nov 2013 · 1 yr 8 mos · On-site

• Spearheaded the ACTA program to promote educational initiatives and thought leadership within the vertical.
• Established partner-level programs and strategies to expand solution reach in digital media channel marketing.
• Managed CoOp funding allocation with partners to ensure consistency and quality of activities while tracking ROI.

Apr 2010 – Mar 2012 · 1 yr 11 mos · Bangalore · On-site

• 🎯 Enterprise GTM & Demand Acceleration
• Enabled demand generation & channel expansion strategies, optimizing Oracle’s partner-driven revenue model.
• Designed targeted marketing campaigns integrating competitive intelligence, field insights, and sales enablement, increasing Oracle’s engagement in mid-sized enterprise markets.
• Optimized go-to-market (GTM) execution, aligning push & pull strategies to maximize channel traction & ecosystem growth.
• Developed marketing assets (whitepapers, industry reports) with competitive positioning insights, supporting both sales acceleration and thought leadership.
• Spearheaded enterprise content marketing initiatives, enabling Oracle’s positioning as a solution partner rather than just a tech vendor.

Apr 2009 – Mar 2010 · 11 mos · Bangalore

• 🌍 Brand Transformation, Employer Branding & GTM Expansion
• Spearheaded SAP Labs’ corporate branding strategy, strengthening its positioning as an “Employer of Choice” and innovation leader in the Indian market.
• Led & Managed SAP TechEd India, a flagship thought leadership event that increased brand engagement among developers, partners & customers.
• Established SAP’s strategic ecosystem partnerships, enhancing SAP’s presence in developer communities, trade bodies, and industry platforms.
• Implemented an integrated brand advocacy program, fostering a culture of thought leadership among SAP executives & product leaders.
• Led the internal brand storytelling strategy, bridging the gap between leadership vision and employee engagement via multi-channel communication platforms.
• 💡 Key Impact: Strengthened SAP’s external brand visibility & employer branding, enabling talent attraction, partner engagement, and thought leadership expansion.

Mar 2008 – Mar 2009 · 1 yr · Bangalore

• Events & Branding, conceptualization of themes, budget calculation, resource allocation for the event, event management, designing market campaigns, finding opportunities for thought leadership & exploring apt tools for branding to convey company’s objective.

Nov 2006 – Mar 2008 · 1 yr 4 mos · Bangalore

• Branding, conceptualization of themes, Event Management, Finding opportunities for thought leadership & exploring apt tools for branding to convey company’s objective.

Nov 2004 – Nov 2006 · 2 yrs · Bangalore · On-site

• 📊 GTM Strategy, Channel Enablement & Market Research
• Developed data-driven market segmentation frameworks, identifying high-potential business verticals for Tally’s expansion.
• Optimized brand storytelling, shifting Tally’s positioning from a traditional accounting software to a business-critical financial platform.
• Enabled regional go-to-market (GTM) initiatives, driving Tally’s sales tax consultant adoption & reseller expansion strategy.
• Introduced channel marketing playbooks, creating structured enablement frameworks for reseller partners & distributors.
• Designed and executed state-specific VAT compliance education campaigns, increasing product adoption and brand preference among small & medium businesses (SMBs).
• 💡 Key Impact: Strengthened Tally’s brand influence among SMBs, growing market share via channel-led GTM execution.

Mar 2004 – Nov 2004 · 8 mos · Bangalore · On-site

• Sales & Marketing, for the leading job portal, in servicing the clients and providing the best recruitment solution, which included conceptualizing & organizing the job fair to various IT & ITES companies and also client specific events.

Dec 2002 – Mar 2004 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Retail promotion solutions, identifying the advertising space in Food world outlet, and selling the spaces. Planning in-store Campaigns, POPs, and displays, to increase the eye balls for the brands. Also Coordinating with Ad agencies and client as an interface for effective executions.