Nov 2023 – Present · 2 yrs 4 mos · Canada

• India's largest B2B conference where thought leaders from across the APAC region share their innovative strategies for converting marketing teams into avenues of revenue. The B2B Marketing Awards help grow the entire community together as attendees learn from best-in-class case studies from their peers.

Jun 2023 – Nov 2024 · 1 yr 5 mos · Canada

• C-Suite Virtual CXO Platform

Mar 2020 – Mar 2022 · 2 yrs · Singapore

• ACMA is a non-profit organization of marketing, creative, publishing and media professionals committed to improving professional development in content marketing in the Asia Pacific region.

Mar 2018 – May 2023 · 5 yrs 2 mos · Singapore

• ACN is the Content Marketing Universe with these offerings
• 1. CMS Asia - The largest content marketing event in APAC
• 2. ContentMoguls50 - The largest recognition platform for Content practitioners in APAC
• 3. Global Content News - Knowledge & Resource platform on All Things Content
• 4. B2B World Summit & Awards - A B2B Marketing & Leadership platform

Dec 2015 – Mar 2018 · 2 yrs 3 mos · Singapore

• WPP's Full-service digital marketing agency now known as VMLY&R after its merger with Y&R

Sep 2012 – Dec 2015 · 3 yrs 3 mos · New Delhi Area, India

• Motivated a team of 100+ young digital enthusiasts with Sirez Group which is a full service digital marketing services network in India. Sirez Group offers end to end solutions in Web, Content & Mobile marketing including development & creative solutions.

Jan 2012 – Aug 2012 · 7 mos · Mumbai

• Managed India office of Ogilvy's digital arm Neo@Ogilvy, working with some brands like Amex, Diageo, British Airways, IBM, Qualcomm, Economist among others.

Nov 2010 – Oct 2011 · 11 mos · Singapore

• Development and Management of entire Procter & Gamble portfolio for Digital marketing initiatives across 5 countries viz. Indonesia, Malaysia, Singapore, Thailand & Vietnam
• Alignment of global digital strategies with local market executions by analyzing data, both qualitative and quantitative, translating consumer insights into quantifiable brand or business objectives
• Working closely with Offline media team to ensure alignment with overall marketing priorities.
• Counsel clients through strategic options related to Digital marketing matters & priorities, Investments and Platforms etc.
• Building & deployment of joint business plans with global media owners with special focus on Social Media & Mobile marketing initiatives
• Developing regional & market specific opportunities for Digital Marketing by investigating new subjects; quickly provide intelligence. Advise on industry innovations and audience insights
• Training & development for internal & external teams for Digital media & marketing. Create and support an environment that breeds and shares “best practices” among the team members

Nov 2008 – Oct 2010 · 1 yr 11 mos · New Delhi Area, India

• Lead Maxus Digital team in North India with following KPIs
• Evaluating client business, capabilities/assets, competitive realities and facilitating brainstorms to identify unique market opportunities and threats with communications planning teams.
• Deriving consumer & Market Insights with research team to lead “connections planning” – defining opportunities, brand behaviors and user experience.
• Preparing and presenting strategic platform and communications brief with internal teams to inform cross-discipline agencies. Driving 360º integration of all marketing efforts within platform.
• Drive awareness of emerging digital media trends & how brands can adopt.
• Investment planning on Digital media for Maxus clientele
• Training initiatives for the Internal teams
• Digital marketing training & orientation sessions for clients.

Mar 2005 – Aug 2008 · 3 yrs 5 mos · Shanghai

• Worked in Shanghai & Gurgaon Offices with following KPIs
• Lead “New Media Evangelization” and presented integrated digital marketing ideas to clients.
• Researched competitors and customer behaviors to develop insight-driven digital strategies.
• Delivered competitive analyses and insightful interpretation of data, using 3rd party tools.
• Investment Planning on digital media for GroupM’s media agency Mindshare
• Regional pitches for global accounts.
• Liaise with other WPP Group Companies for investment decisions.
• Web 2.0 aided marketing initiatives viz. User Generated Content (UGC), Blogs, Bulletin Board Services etc.
• Drive Search Engine Marketing campaigns & related initiatives
• Setting up dedicated SEM and Mobile Marketing teams.

Apr 2004 – Mar 2005 · 11 mos · New Delhi Area, India

• Worked as Project Consultant for Online Brand Management projects
• Strategic Consulting on Online Brand Management & Marketing Activities
• Brands managed: Sony, LG, Canon, Whirlpool, GE, SBI Cards, Monster India, GE Money, Discovery Channel.
• Achievements:
• Successfully executed and managed the alliance between Yahoo India and Monster India for online promotion activities.
• Successfully managed digital campaigns for LG India.
• Successfully launched Discoveryidea.com, a promotional site by Discovery Channel and Idea Cellular.
• Re - launched Canon India Website.
• Launched GE Money India Website.

Dec 2000 – Jun 2002 · 1 yr 6 mos · New Delhi

• Build strategic web solutions for small & medium businesses
• Pitch for Website Development and Management Projects
• Online brand management
• Project Management
• Client servicing