Sreya Vittaldev

Co-Founder

Bengaluru, Karnataka, India13 yrs experience

Key Highlights

13 years of diverse experience in food tech and marketing.
Expert in culinary arts with a focus on Indian and Asian cuisine.
Built a community of 16k on Instagram teaching cooking.

Stackforce AI infers this person is a Culinary Marketing Specialist with expertise in Food Tech and Community Engagement.

Contact

Skills

Core Skills

Market ResearchFood TechnologyGrowth StrategiesProduct Marketing

Other Skills

Branding & IdentityCampaign ManagementCommunity DevelopmentCommunity OutreachContent DevelopmentCrisis CommunicationsCrisis ManagementFood ProcessingFood and beverage trendsLeadershipMarket AnalysisMarketing LeadershipPublic SpeakingSocial MediaSocial Media Marketing

About

Hi, I’m Sreya and I’m a City & Guilds UK certified culinary and pastry chef. I specialise in breads, all things pastry, regional Indian and Asian cuisine. With my 13 years of unique and diverse background in advertising, E-comm, food tech and fintech working in companies like FreshMenu, Swiggy and Licious - I have an eye for keen consumer insights and what products have the potential to become the next big thing. I also run an Instagram community of around 16k teaching them to cook like pros in the comfort of their own homes.

Experience

Firstclub technology private limited

Building & Curating Exceptional Foods

Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

As part of the core team, I am dedicated to building and curating a category of delectable, high-quality, and clean foods for our customers. My role involves building food categories from the ground up, this involves sourcing, analysing the product end-to-end, mapping and understanding customer behaviour.

Market ResearchMarket AnalysisFood and beverage trendsFood ProcessingFood Technology

Self-employed

Brand Marketing Consultant

Mar 2023 – Feb 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

Spendflo

Marketer

Sep 2022 – Mar 2023 · 6 mos

Growth StrategiesProduct MarketingSocial MediaBranding & Identity

Cashfree payments

Senior Marketing Manager

Nov 2021 – Dec 2022 · 1 yr 1 mo

On a mission to make fintech, funtech on social.

Razorpay

Social Media Marketing Manager

Feb 2020 – Nov 2021 · 1 yr 9 mos · Bengaluru, Karnataka, India

I currently lead social media marketing, communications and strategy at Razorpay.

Toddle - your teaching partner

Director Of Communications

Nov 2019 – Apr 2020 · 5 mos · Bengaluru, Karnataka, India

Comms girl at Toddle. Collaborating with a team that’s out to change the IB world. I dealt with content strategy and worked on new ways to create engaging conversations for IB leaders.

Licious - born to meat

Social Media Manager

Jan 2019 – Dec 2019 · 11 mos · Bangalore

Developed and defined the social content strategy for India’s beloved meat brand.

Swiggy

Assistant Manager: Social Media Marketing

Sep 2016 – Aug 2018 · 1 yr 11 mos · Bengaluru Area, India

I handle all of Swiggy's social media channels, conceptualise and co-create social media campaigns with agencies. I also churn out blog pieces for our in-house blog and manage the content agencies that we work with. My line of work also gives me the opportunity to work on offline events, video content production and analysing social media metrics. I have also contributed to the in-house creatives by taking charge of working on communication collaterals that are sent out to our consumer base. Crisis management for social media is also a key aspect in my line of work along with community management.