Rashmi Kejriwal

Business Development Executive

North Delhi, Delhi, India10 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven ability to drive growth in e-commerce.
  • Expert in optimizing product performance online.
  • Skilled in data analysis for strategic planning.
Stackforce AI infers this person is a B2C E-commerce professional with expertise in category management and brand development.

Contact

Skills

Core Skills

Category ManagementBrand ManagementBusiness DevelopmentSales ManagementAccount Management

Other Skills

Category InsightsOperational PlanningBusiness StrategyGrowth StrategiesCold CallingStrategic PlanningDirect SalesSales OperationsLeadershipBrand DevelopmentManagementFast-Moving Consumer Goods (FMCG)Marketing StrategyProduct DevelopmentQuality Assurance

About

E-commerce Category Manager with 3 years of experience driving growth and optimizing product performance in online marketplaces. Proven ability to develop and execute category strategies, analyze market trends, and collaborate with cross-functional teams to achieve category targets and enhance customer experience. Passionate about leveraging data to make informed decisions and staying ahead of the evolving e-commerce landscape. My major KRA includes 1. Liaisoning with Key Business Partners usually Brands 2. Enhance Brand Presence & Experience Online 3. Team management 4. Penetration of products, revenue targets, and managing escalations 5. Analyzing data for MOM, YTD, OLY and strategy planning 6. Manage Online Product Catalog & Merchandising Skills : Excel and SQL

Experience

10 yrs 2 mos
Total Experience
1 yr 4 mos
Average Tenure
4 yrs 1 mo
Current Experience

Meesho

3 roles

Associate Business Manager

Promoted

Jan 2026Present · 4 mos

Category Associate

May 2023Dec 2025 · 2 yrs 7 mos

Category InsightsOperational PlanningBusiness StrategyGrowth StrategiesBrand ManagementCategory Management

Senior Key Account Manager

Feb 2022Apr 2023 · 1 yr 2 mos

Upgrad

Business Development Specialist

May 2021Jan 2022 · 8 mos

  • 1. To establish strong, long-term client relationships
  • 2. Own the entire growth cycle from Identifying, qualifying & developing leads to negotiating and closing opportunities involving multiple stakeholders both internal & external.
  • 3. To identify & analyze the clients’ requirements & propose solutions for Upselling and Cross selling.
Account ManagementCold CallingSales ManagementStrategic PlanningDirect SalesBusiness Development

Extramarks education india pvt. ltd.

Key Account Sales Executive

Oct 2020Apr 2021 · 6 mos · Noida, Uttar Pradesh, India

  • 1. Building business relationships with current and potential clients by understanding their needs
  • and offering solutions and support
  • 2. Working with both internal and external stakeholders to ensure customer satisfaction
  • 3. Handling escalations raised by the customer
  • 4. Coordinating pre-sales and post-sales follow ups
  • 5. Creating and maintaining a database of prospect clients through salesforce, CRM, excel

Wat-a-burger

Business Sales Manager

Jul 2019Sep 2020 · 1 yr 2 mos · Noida, Uttar Pradesh, India

  • 1. Understanding the business policies and procedures regarding the franchise and disseminating the same to the new leads developed.
  • 2. Build and develop strategy to meet and exceed sales revenue objectives.
  • 3. Ability to locate new clients through word of mouth, cold calling business groups as well as other methods such as LinkedIn and purchased lead lists.
  • 4. Effective cross functional collaboration with Operations and District Managers to ensure smooth execution of program and clear ownership over each part of the process
  • 5. Handling and tarining a team of Area Sales Executive Pan India to ensure smooth onboarding of business partners and handling escalation
Account ManagementOperational PlanningSales OperationsLeadershipDirect SalesSales Management

Nestlé

Nutrition sales officer

Aug 2017May 2019 · 1 yr 9 mos · New Delhi Area, India

  • 1. Understanding the business requirement in competitive landscape and market dynamics
  • 2. Key partnership alliances with stakeholders and business decision maker
  • 3. Disseminating information regarding the Nestle`s infant product to healthcare professionals , health care institutions and retailers of a particular territory
  • 4. Territory level sale strategy and planning for the range of products at the market place alongside achieving  the target sales regular follow ups for enhancing the business volume month over month across all major accounts and key channels
  • 5. Organizing promotional activities in respective territories for brand building and brand recall activities
  • 6. Penetration of products, revenue targets, and managing customer escalations
  • 7. Analyzing data for MOM, YTD, OLY and strategy planning

Lady irwin college

Head Placement Coordinator

Jul 2016May 2017 · 10 mos · Central Delhi, Delhi, India

  • Working as head coordinator at Lady Irwin College ,University of Delhi

Irctc

Summer Intern

Jun 2016Jul 2016 · 1 mo · noida

  • Summer trainee at IRCTC - Central Kitchen.
  • Worked at Production Unit , Packaging Unit & Quality Lab .
  • Performed various Microbiological Test like testing of Coli ,Salmonella , analysis of cooked food products and worked under Hygiene Manager .

Delhi university

Placement Coordinator

Apr 2016Jun 2017 · 1 yr 2 mos

  • Placement Coordinator at Du Btech Placement Cell under Delhi University

Mother dairy fruit & vegetable pvt. ltd

Summer Trainee

Jun 2015Jul 2015 · 1 mo · New Delhi Area, India

Food technology association lady irwin college

Treasurer

Aug 2014Jun 2015 · 10 mos · Delhi

Education

Lady Irwin College

Btech food technology — Food processing technology

Jan 2013Jan 2017

Ryan international school india

Jan 1998Jan 2013

Stackforce found 100+ more professionals with Category Management & Brand Management

Explore similar profiles based on matching skills and experience