Maxim D.

Founder

Thousand Oaks, California, United States9 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven success in B2B client acquisition.
Expert in leveraging AI for marketing strategies.
Strong background in digital marketing metrics.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B marketing strategies.

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Skills

Core Skills

Digital MarketingB2b MarketingMarketing Management

Other Skills

AdWordsAffiliate MarketingArtificial IntelligenceArtificial Intelligence (AI)B2B Client AcquisitionBusiness AnalysisBusiness PlanningCRMChatbot ImplementationDirect AdvertisingFacebook AdsGrowth MarketingKey Performance IndicatorsLead GenerationMachine Learning

About

Data-driven marketing and operations executive a demonstrated growth working with digital marketing acquisition. Proven success working with lead-based businesses in SaaS, B2B and B2C markets. Strong believer in marketing metrics and utilization of AI that is transforming the industry. Deep knowledge in digital marketing networks, marketing automation, CRM, as well as multiple web development standards, AI + big data tools, as well as proper tracking from the first touch to final sale.

Experience

Pyxl.ai

CEO & Founder

Nov 2021 – Present · 4 yrs 4 mos · Los Angeles, California, United States

Improve your B2B client acquisition with machine learning under the hood.
We help adapt heavily E-commerce-oriented Google and Facebook paid acquisition to the needs of the B2B world.
In short: with Pyxl.ai, you are able to score the leads based on their behavior and the data obtained during the first days of interaction with them, which helps to target the higher value prospects better.
For the most part, businesses optimize their campaigns on a cost-per-lead basis. Unfortunately, this also includes paying the same for unqualified leads, teens that misunderstood this is not something they are looking for, competitors, etc. We are here to change it.

Machine LearningB2B Client AcquisitionDigital MarketingB2B Marketing

Nationscorp

Marketing manager

Feb 2018 – Sep 2021 · 3 yrs 7 mos · Greater Los Angeles Area

Successfully launched Programmatic ads (DV360)
Introduced exact-match approach and administered accounts with over 2 million keywords (Python-driven)
Boosting overall ROAS, decreasing the CPA
Managed implementation of a chatbot to optimize Facebook conversion funnel
Redesigned and proposed new LTV approach with Artificial Intelligence scoring
Prepared the plan for Super-Segmentation of the audience driven by data-mining based on CTR, CR, CPC

Programmatic AdsPythonChatbot ImplementationArtificial IntelligenceDigital MarketingMarketing Management

Game mechanics ooo

Marketing Specialist, Acquisition

Sep 2017 – Jan 2018 · 4 mos · Moscow, Russian Federation

Drove 640 000 users through Facebook ads, AdWords, affiliate marketing and some other
Slashed the price per install by 30% down to 85 cents with the increase of ROI by 42%

Facebook AdsAdWordsAffiliate MarketingDigital Marketing

Carbank

Marketing Manager

Jan 2015 – Jan 2017 · 2 yrs · Moscow, Russian Federation

Generated leads via social platforms & direct advertising which led to first 47 clients resulting in $2,250,000 revenue.
Being a part of a team, developed the product from the scratch, built approximation model for further remarketing.

Lead GenerationSocial Media MarketingDirect AdvertisingDigital Marketing