Apurva Jani — VP of Marketing

As an accomplished #MarketingDirector with a passion for driving business growth, I specialize in creating & executing strategic marketing initiatives across diverse sectors. My expertise lies at the intersection of #martech, leadership, and industry-specific knowledge. Here’s what I bring to the table: 1. #AutomobileMarketing: - Proven track record in building, launching automotive brands; oversaw INR 2500 crore brand portfolio. - Strategic thinker with a deep understanding of automotive trends, consumer behavior. - Proficient in leveraging digital channels to enhance brand visibility & customer engagement. 2. #HealthcareMarketing: - Enabled 22% business growth via planning, executing impactful healthcare marketing strategies. - Collaborative leader who ensures advertising initiatives align with organizational goals. - Expertise in navigating healthcare regulations and compliance. 3. #TechnologyMarketing Acumen: - Experienced in developing, executing effective B2B product & solution marketing strategies. - Proficient in leveraging marketing technology platforms (#CVent, On24, #Marketo, #Salesforce) for automated lead flow, actionable insights. 4. Strategic Leadership: Spearheading integrated marketing plans, aligned with business objectives; ensuring consistent execution across multi-channel campaigns. 5. #DemandGeneration: Achieving #MQLs and SQLs targets, optimizing lead flow, and maximizing funnel efficiencies. Outcome based #performancemarketing. 6. #AccountBasedMarketing (#ABM): Building ABM center of excellence, supporting strategic account expansion, driving new logo wins. 7. Budget Management: Ensuring fiscal responsibility while optimizing paid media strategy. 8. Collaboration: Working seamlessly across functional teams, fostering executive presence, and solving complex challenges. Specialties: 1 Driving business growth using innovation & insights, Business acumen 2 New segment/category creation, Go-to-market specialist 3 Building strong brands; Adv & marketing communication; Integrated 360 degree marketing 4 Digital & social media marketing 5 #Martech, Marketing Automation, E-commerce marketing 6 Customer lifecycle management 7 B2C, B2B Sales & Channel Management 8 Collaborative leadership of large teams; Impeccable project management; Marketing automation & digitization I have been successful in disrupting the norms in highly competitive industries leading to 50+ business & marketing excellence awards including the ABBYs, Platinum at Hermes Creative Awards (USA), ET Best Tech Brands, B2B World Summit Award etc. Let’s connect!

Stackforce AI infers this person is a Marketing Director with expertise in MarTech and strategic marketing across B2B and B2C sectors.

Location: Bengaluru, Karnataka, India

Experience: 25 yrs 8 mos