A

Anita Kotwani

CEO

Mumbai, Maharashtra, India25 yrs 11 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Led transformative growth strategies at Dentsu South Asia.
  • Recognized as Agency Head of the Year in 2022.
  • Influential leader in new media categories like Gaming and Digital.
Stackforce AI infers this person is a seasoned leader in the Media and Marketing industry with a focus on client-centric growth strategies.

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Skills

Core Skills

Client Relationship ManagementIntegrated Growth SolutionsTeam ManagementRevenue Generation

Other Skills

Artificial Intelligence (AI)Artificial Intelligence for BusinessB2C MarketingBusiness StrategyCustomer Focused DesignDesign ThinkingDigital TrendsExecutive LeadershipGenerative AIHigh volume High value negotiationInternet TrendsKnowledge ManagementLarge Language Models (LLM)Marketing TechnologyNew Business Development

About

Anita Kotwani, Ex-Chief Client Officer, Dentsu South AsiaIn the role, she steered client-centric strategies that strengthen partnerships and align solutions with evolving business needs. As Chief Client Officer for dentsu South Asia, she championed transformative growth by embedding client-centricity into every strategic decision. She did oversee integrated client teams, expanding her remit to Creative, Media, and CXM, while also ensuring the expansion of the network’s presence in high-growth areas such as Business Transformation (BX), Retail, and Commerce. She delivered bespoke, high-demand client centric solutions by combining expertise from across the network with cutting-edge technology, advanced commerce strategies, and strategic partnerships.Previous ExperienceAnita Kotwani, CEO, Dentsu Media South Asia A passionate media expert with over two decades of experience in the industry, Anita is dedicated to learning and keeping up with the dynamically changing media ecosystem. Her profound interest in upgrading and enhancing the media industry has primarily contributed to the creation and setting up of new categories like Gaming, Digital & Content. Over the years, Anita has significantly evolved as a media professional and has managed to successfully keep up with the latest trends. She firmly believes in moving ahead with her people. Being grounded and fearless while experimenting with new platforms are the qualities that drive her to success each day. The humane touch she brings to the industry, clients, and everyone around, combined with in-depth analytics and understanding of consumer insights make her the outstanding media veteran that she is. She has lead as CEO Dentsu Media South Asia and was responsible for driving the growth of all brands within the portfolio that includes, Carat, IProspect, DentsuX, Posterscope, Sokrati Media and Amplifi. Her mandate also ensured setting up practice areas for Strategy and Planning, Insights and Effectiveness and Product and Technology to position dentsu as the most integrated network in the market. Anita has also been an esteemed judge and jury for various new-age media awards. She has been a Jury Chair / Jury for various industry awards. Anita won the Agency Head of the year title at the Campaign Agency of the Year 2022 Awards. She also captured a spot on the list of ‘Impact Top 50 Influential Women’ of 2022, 2023 and 2024.

Experience

Ex-dentsu

Ex-Chief Client Officer Dentsu South Asia

Apr 2025Nov 2025 · 7 mos · Asia · On-site

Client Relationship ManagementIntegrated Growth SolutionsNew Business Development

Dentsu india

CEO Media South Asia, dentsu

Mar 2023Apr 2025 · 2 yrs 1 mo · India · On-site

Team ManagementRevenue generationNew Business DevelopmentClient relationship managementStrategic media planningExecutive Leadership+1

Carat

Chief Executive Officer Carat India

Jun 2020Mar 2023 · 2 yrs 9 mos

Mindshare india

Senior Vice President New Business

Apr 2018May 2020 · 2 yrs 1 mo · Mumbai

  • After successfully leading the West zone elevated to drive the Growth agenda for Mindshare India and have been instrumental in leading large sized pitches driving exponential growth in bringing in new clients and developing our diversified practices over the last 2 years. Added responsibility includes leading the Walt Disney Account one of the top clients of the West zone.

Mindshare

Leader, Client Leadership Mindshare West

Jun 2004Mar 2018 · 13 yrs 9 mos · Mumbai Area, India

  • With over 19 years of experience as a media professional have spent the last 7 years focusing on enhancing client relationships
  • As Leader, Client Leadership Mindshare West, am responsible for setting the vision and working plan for the agency and developing and cultivating relationships at the highest level within the client organisation on major key accounts like ABG, Kellogg, Hsbc, Castrol, Godrej & Boyce, Star Network and others
  • Core area of focus are strategic engagement with the client on their businesses and steering the clients's marketing investment into delivering business results
  • A firm believer in the power of execution, eye for detail and discipline helps me partner client's in achieving their business goals

Initiative media now lmg

Director

Oct 2000Oct 2004 · 4 yrs · Mumbai

  • Joint Lintas Media Group to handle the Levers business taking care of the hair oil and oral care category for brands like Nihar hair oil and Aim toothpaste.
  • Also led the new business development for SSC&B Lintas and lead the wins for the Videocon group, Bombay Dyeing and other clients
  • Was instrumental in creating a TV prediction model for TVR based on historical data. Also was part of the core team that creates tools for media optimisation and frequency estimations for brands
  • Lead the media landscape update from the agency end by coming up with a booklet every year on the evolving media landscape
  • Core member of the team that developed a knowledge management system "Owls" within the organisation to share best practices and enhance learning for employees

Dainik bhaskar group

Senior Media Planner

Oct 1999Oct 2000 · 1 yr · Mumbai Area, India

  • Helped the Dainik Bhaskar Group launch their offerings in the Chandigarh and Haryana markets replicating the model of Day 1 subscription of other markets like Gujarat and Rajasthan
  • Cores areas of focus was sales strategy support, data analysis, training sales staff to achieve the targets set by management

Education

Government Law College Mumbai

Bachelor of Laws (LL.B.)

Jan 1988Jan 1991

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