Sai Thota (Tota) — CEO
Online growth professional with a sound experience in digital marketing & online sales across eCommerce, Omnichannel Retail, Fin-Tech & Prop-Tech. Adept in leveraging Martech, complemented by a comprehensive appreciation of eCommerce technologies & digital business tools and techniques, to drive customer engagement & retention through meaningful personalization, resulting in an enhanced, frictionless customer experience across touchpoints and there-by achieving an increased customer lifetime value (CLV). Pioneered the adoption of AI (beyond the AI of Google & Meta), that resulted in a better RoI in digital marketing campaigns. A visionary Product Management leader & UX enthusiast who defined the vision & guided the PRDs of a few customer facing modules of re-envisioned eCommerce platform that drives a better customer experience on the websites & apps. Possesses a strong command of key digital marketing skills and competencies, including SEO, SEM, CLM, social media marketing, marketing automation, and data-driven marketing, enabling the delivery of exceptional results. A collaborative Digital leader who achieved tangible results in alliance with teams viz., category, merchandising, technology, product, etc. Expertise of having Successfully setting up & scaling digital marketing initiatives globally in 5 countries where FNP was operating including India, UAE, Saudi Arabia, Qatar & Singapore. In addition, also successfully executed Emigrant targeted marketing in countries where people have migrated from these countries like NRIs living in USA, Canada, UK, Australia, etc. An empathetic & servant leader (performance leader) with a proven track record of building high-performing teams, which have successfully driven growth in companies at various stages of growth - from startups to a little less than (unicorns). Established record of achievement in both startup and growth phase companies, showcasing adaptability, strategic thinking, and a results-driven approach to all the areas & functions of eCommerce & Omnichannel Retail. A prolific leader with strong interpersonal, management, problem-solving and relationship building skills; possess strong business acumen and the potential to convert vision into reality.
Stackforce AI infers this person is a Digital Marketing and E-commerce expert with a strong focus on D2C strategies.
Location: Delhi, Delhi, India
Experience: 21 yrs 6 mos
Skills
- Digital Marketing
- D2c
- Seo
- Martech
- Brand Management
- Business Development
- E-commerce
- Business Management
Career Highlights
- Achieved 28% CAGR revenue growth in eCommerce.
- Pioneered AI adoption for improved marketing ROI.
- Transformed brand identity, increasing search interest by 700%.
Work Experience
Salty
Revenue Head - D2C (1 yr 4 mos)
FNP
Vice President (1 yr 1 mo)
AVP & Head - Digital Marketing (3 yrs 5 mos)
GM & Head - Digital Marketing (4 yrs 1 mo)
Raising iBrows Management Services
Business Development Consultant (7 mos)
Gifting Inc
Business Head (B2C Ecommerce) (10 mos)
Irelays
CEO (1 yr 10 mos)
CMO (1 yr 2 mos)
ECOMZERA ONLINE SERVICES PRIVATE LIMITED
Delivery Head (9 mos)
ecomZera
Manager - Digital Marketing (2 yrs 8 mos)
Asst. Manager - Content Development & SEO (1 yr 3 mos)
STEC
Research Officer (1 yr 1 mo)
New Vision Publications
Sr. Sub-Editor (1 yr 5 mos)
Education
Senior Management Program - 1 Year Certification program at Indian Institute of Management Ahmedabad
Masters at University of Hyderabad
Bachelor of Science (B.Sc.) at Sir C.R. Reddy College, Eluru (Andhra University)
at Gowtham Junior College, Vijayawada
High Schooling at St. Xavier's High School, Eluru
