Deepika Rallapalli

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 9 mos experience

Key Highlights

13+ years of experience in digital marketing.
Expert in omnichannel HCP engagement strategies.
Harvard-certified in GenAI and Marketing.

Stackforce AI infers this person is a Healthcare Marketing Strategist with expertise in digital engagement and brand growth.

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Skills

Core Skills

Digital Marketing ManagementBrand StrategyPerformance MarketingPharmaceutical MarketingDigital MarketingEvent MarketingContent Strategy

Other Skills

Analytical SkillsAnalyticsB2B MarketingBanner AdsBannersBloggingBrand MarketingContent MarketingContent Marketing AnalystCorporate BrandingCorporate EventsDigital Marketing ContentDigital Marketing MediaDigital Project ManagementDigital Strategy

About

🎯 Digital & Pharma Marketing Strategist | 13+ Years of Impact Across HCP Engagement, Omnichannel Campaigns & Brand Growth I specialize in crafting data-driven marketing strategies that bridge the gap between pharma innovation and healthcare professional (HCP) engagement. My work spans B2B, B2C, and RX segments — driving results through CRM, WhatsApp, email automation, and targeted SEO/SEM campaigns. 🚀 Key Strengths: Omnichannel HCP Engagement SEO/Content Strategy & Google Ads WhatsApp + Email Marketing Campaigns CRM & Automation Tools (HubSpot, Zoho) GenAI Tools: ChatGPT, Jasper, Midjourney 🎓 Harvard-certified in GenAI + Marketing, Open to explore aborad opportunities in pharma, health tech, and digital-first businesses. Let’s connect if you’re looking for a performance-driven marketing strategist who can combine innovation with deep industry knowledge.

Experience

Mapmygenome - know yourself

Senior Manager Marketing

Jul 2025 – Present · 8 mos · India · On-site

Strategic Partnership Marketing: Develop and manage collaborations with healthcare, diagnostics, digital health, and wellness partners to expand outreach and product adoption.
Brand Communication & Messaging: Craft and execute cohesive communication strategies that amplify the brand’s value, mission, and scientific credibility in preventive genomics.
Online Brand Presence: Lead digital content strategy and engagement across web, social, and community platforms to enhance visibility and trust.
Performance Marketing: Plan, launch, and optimise targeted campaigns (SEO/SEM, social media, email, display) to drive traffic, increase conversions, and track marketing ROI.
Analytics & Optimisation: Monitor key marketing metrics, analyse campaign performance, and refine strategies using data insights to maximise impact

Digital Marketing MediaBrand StrategyCorporate BrandingDigital Marketing ManagementE-commerce d2cGo-to-Market Strategy+4

Micro labs limited

Sr.Manager Digital Marketing

Apr 2024 – Nov 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

Analyzed engagement metrics and campaign performance to derive actionable insights, optimize marketing strategies, and demonstrate measurable ROI across digital channels.
Implemented and leveraged marketing automation tools to streamline workflows, enhance campaign efficiency, and improve cross-team collaboration.
Collaborated closely with sales, medical affairs, product teams, and key stakeholders to ensure alignment of marketing initiatives with broader business objectives.
Defined key performance indicators (KPIs) and regularly tracked, measured, and reported on campaign performance to support data-driven decision-making.

RxMarketingPharmaceutical MarketingHCP engagements

Hetero healthcare limited

Digital Engagement Lead

Oct 2022 – Jan 2024 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

HCP Engagement
Rx Product Marketing for Sexual Wellness, Cancer and HIV Therapies, Women's Wellness Products
OTC Marketing for Condoms, Skin care products
Offline and Online Marketing activities strategy building, planning and budgeting, Reporting
Experience in GCC healthcare market & European Markets
Handling a Team of 6 members
Monitoring SEO optimization, Social Media Handles, Digital Engagement channel performance
Growth Marketing Strategies for building websites for new products and healthcare platform
WhatsApp Marketing Strategy Implementation * Reporting
Email Marketing
Social Media Marketing
Lead Generation Hacks implementation

Digital Project ManagementPharmaceutical MarketingMarket PlanningDigital StrategyMarketing OperationsNeuro Marketing+5

The himalaya drug company

Digital Communications-Team Lead

Feb 2022 – Sep 2022 · 7 mos · Bangalore

Rx Product Marketing for Diabetic care, Neutraceuticals and Women's Wellness Products, Animal care products
OTC Marketing for Geriatric products, Neutraceuticals
Offline and Online Marketing activities strategy building, planning and budgeting, Reporting
Experience in handling marketing activities for GCC healthcare market & European healthcare markets
Monitoring SEO optimization, Social Media Handles, Digital Engagement channel performance

OTX marketingLocal AdvertisingPaid Social Media AdvertisingPharmaceutical MarketingSharechatE-commerce d2c+6

Tapovanestates

Branding and Marketing statergist

Jun 2020 – Oct 2021 · 1 yr 4 mos · Mysore, Karnataka, India · On-site

Implemented the overall brand and digital strategy, successfully repositioning the brand across both online and offline platforms to strengthen market visibility and brand equity.
Secured 50 lifetime clients through strategic branding initiatives, demonstrating strong ability to convert brand positioning efforts into long-term customer acquisition outcomes.
Drove organisational objectives by establishing and enhancing key process flows in Sales, Marketing, and Customer Support, including process standardisation and system improvements.
Facilitated cross-functional improvements and process enhancement discussions, enabling improved efficiency and alignment across departments and supporting sustained business growth

HosrdingsPaid Social Media AdvertisingE-brochuresPaper AdsBannersGo-to-Market Strategy+2

Minfy

Marketing Communications Specialist

Mar 2018 – Feb 2020 · 1 yr 11 mos · Hyderabad, Telangana, India · On-site

Event Marketing: Planning, coordination and execution of impactful marketing events to enhance brand visibility and audience engagement.
Brand Communications: Development and implementation of cohesive communication strategies to strengthen brand messaging across channels.
Event Planning: Organising event logistics, including scheduling, vendor coordination, and onsite execution to deliver successful experiences.
Email Marketing: Designing, executing and optimising targeted email campaigns to support lead generation and customer engagement.
Website Management: Overseeing website content updates, performance, user experience and SEO-aligned optimisations.
Digital Marketing: Implementing comprehensive digital marketing strategies across paid, owned and earned channels to drive traffic, engagement and conversion

B2B MarketingEvent MarketingCorporate BrandingDigital Marketing

Emedevents - global marketplace for cme/ce

Web Content Writer

Oct 2016 – Feb 2018 · 1 yr 4 mos · On-site

Developed content for landing pages to support targeted digital campaigns and improve user engagement and conversion performance.
Created email marketing copy tailored to audience segments, driving engagement, nurturing leads, and supporting campaign objectives.
Produced marketing collateral and brochures with compelling messaging aligned to brand positioning and product value propositions.

Search Engine Optimization (SEO)Web ContentContent Strategy