May 2021 – Jul 2024 · 3 yrs 2 mos · Noida, Uttar Pradesh, India

• Leading the product/IP portfolio and community initiatives of ETBrandEquity.com

Jan 2021 – Apr 2021 · 3 mos · New Delhi, Delhi, India

Jul 2020 – Nov 2020 · 4 mos · Noida, Uttar Pradesh, India

• The Gaming Reporter is your one stop guide to know what's inside the $100BN Indian Gaming Industry.

Mar 2019 – Nov 2020 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• Agency Reporter is a new trade media publication reporting on the business of media, marketing and advertising in the country. Launched in June 2018, AgencyReporter.com has successfully carved a niche in an already crowded trade media space in India. Agency Reporter has also launched its print monthly magazine titled The 2.0 Marketer. The publication aims to become a single point of intelligence for Industry professionals on Indian advertising and marketing scenario. I am spearheading the publication’s special projects, print and business expansion.

Mar 2018 – Mar 2019 · 1 yr · Noida, Uttar Pradesh, India

• As the Head of Content and Partnerships at ET BrandEquity, I was responsible for creating a revenue pipeline by building monetisable IPs and also overseeing the edit operations. Some of the major IPs created under my leadership are BE Roundup, ET BrandEquity Informals, India Communication Summit and Kaleido Awards.

Jan 2015 – Feb 2018 · 3 yrs 1 mo · Noida Area, India

• As the founding editor of the publication's operations in India, I have lead it since its launch in February 2015. Advertising Age India is currently one of the top 3 trade media publications on advertising and marketing in India.

Jan 2013 – Jan 2015 · 2 yrs · Noida, Uttar Pradesh, India

Mar 2011 – Dec 2012 · 1 yr 9 mos · Delhi, India

• India Digital Review the platform of choice for digital marketers, agencies, and creative professionals. I am currently heading the editorial team and devising the daily editorial strategy for the publication.

Sep 2010 – Mar 2011 · 6 mos

• As the senior correspondent of the organisation now, I am extensively covering the digital media industry of the country by interviewing leading publishers, media planners and of course, the brand marketers in the country and discussing about their strategies and plans on online brand building.

Sep 2008 – Sep 2010 · 2 yrs

• I joined AlooTechie.com as a correspondent and started covering Indian online businesses and digital media industry. I write features and news stories related to the developments in the country's internet advertising, online products and services field. Conducting interviews of industry leaders and entrepreneurs is also a part of KRA.

Dec 2007 – Sep 2008 · 9 mos

• Previously, as a retail correspondent and sub editor, I was reporting and writing about the retail industry in India. I worked for the news website www.indiaretailing.com and a retail-real estate magazine 'Shopping Center News'.

Jul 2007 – Dec 2007 · 5 mos

• Working as an account executive with the PR organisation 'Vibgyor Media Solutions', I had handled PR campaigns of Natrip, ICAT, ONGC and several other governmental brands.

May 2006 – Jul 2006 · 2 mos

• I started my career in media as a trainee correspondent with Indian Express and had worked for the city supplement 'Kolkata Newsline' and had done exclusives for 'Actionline' section.

Oct 2005 – Nov 2005 · 1 mo

• I took my first steps in practical reporting while working as an intern with UNI in New Delhi. I was there for a month and the experience helped me learn the tricks of the trade well.