Pradeep Krishnakumar

Co-Founder

Mumbai, Maharashtra, India14 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founder of a modern Indian lifestyle brand.
  • Led performance marketing initiatives at BrowserStack.
  • Managed strategic communications for a startup.
Stackforce AI infers this person is a versatile professional in startup growth, marketing, and strategic operations.

Contact

Skills

Core Skills

Business StrategyTeam ManagementPerformance MarketingDemand GenerationBusiness OperationsInvestment BankingStrategic CommunicationsStrategic InitiativesManagement ConsultingEvent CoordinationProduct DevelopmentMarketing

Other Skills

AnalyticsB2C SalesBusiness BuildingBusiness Process Re-engineeringCC++Collaborative Problem SolvingContent PartnershipsData AnalysisEquitiesEquity FinancingEvent ManagementFinancial ManagementFinancial MarketsFinancial Modeling

About

Co-founder of ZOUK, a modern Indian lifestyle brand. Leading a team of passionate, ambitious folks who want to build something of significance in their lives. Previously have had stints in Early and Growth stage Startups, Venture Capital, Investment Banking and Consulting. Lucky to have had an opportunity to learn from the best professors at IIM Ahmedabad and IIT Madras. Love music.

Experience

Zouk

2 roles

Co-Founder

Promoted

Nov 2020Present · 5 yrs 4 mos

  • Zouk is a Lifestyle brand from India for the world. We currently make Bags, Wallets & Accessories brand. All products are 100% PeTA approved Vegan and Proudly Indian. We are Pre-Series A funded by Stellaris Venture Partners, Titan Capital and the founders of Beardo, Mamaearth and Wow Skin Sciences.
  • Visit www.zouk.co.in to know more.
Team BuildingManagement ConsultingBusiness StrategyTeam Management

Director (Board Member)

Feb 2017Nov 2020 · 3 yrs 9 mos

Browserstack

3 roles

Manager, Performance Marketing (Self Serve & Sales Touch)

Mar 2020Nov 2020 · 8 mos

  • Head all Performance Marketing initiatives across Paid and Organic at BrowserStack
  • Drive signups for our Online Self Serve business
  • Generate leads and $ pipeline for our Direct Sales Touch business
  • Build new Content Partnerships
Performance MarketingContent Partnerships

Manager - Growth (Demand Generation - Self Serve)

Nov 2018Mar 2020 · 1 yr 4 mos

  • Setup and Manage the first Demand Generation team at BrowserStack
  • Caretaker for the SEO of our website
  • Lead Performance Marketing across all channels for the Self Serve business
Demand GenerationSEO

Manager - Business Operations

Jun 2018Oct 2018 · 4 mos

  • Project managed implementation of Zuora by coordinating with cross-functional teams
  • Built out functional KPI dashboards for management reporting
  • Coordinated efforts between Product, Design and Marketing to drive GTMs
  • Created quarterly packs for the Board
Project ManagementKPI DashboardsBusiness Operations

Guild capital

Investment Associate

Dec 2016Jun 2018 · 1 yr 6 mos · Mumbai Area, India

  • Guild Capital invests in USA and India. Our approach was to partner with early stage companies and actively support business-building via recruiting, digital marketing, capital raising and data-science services. As a result, we led rounds, and focussed heavily on building quality teams and capabilities where we invested.
Investment AnalysisBusiness BuildingInvestment Banking

Houndstooth strategic communications

Director - Strategy and Operations

Dec 2016Jun 2018 · 1 yr 6 mos · Mumbai Area, India

  • Houndstooth SC is the strategic communications company under the Guild Capital umbrella. I founded the company and managed the overall strategy, hiring and daily operations of the company.
  • Visit www.houndstoothsc.com to know more about us.
Strategy ManagementOperations ManagementStrategic Communications

Limo by rbus

Vice President - Strategic Initiatives

Jul 2015Nov 2016 · 1 yr 4 mos · Mumbai

  • We set out to build a smarter urban transport network for this century, starting from Mumbai.
  • As a core team & senior management member, I worked on the overall business strategy, setup their Operations & Marketing functions and helped streamline the B2B Sales functions.
Business StrategyOperations ManagementStrategic Initiatives

Mckinsey & company

Summer Associate (PPO offered)

Apr 2014May 2014 · 1 mo · Mumbai Office

  • Provided strategies and helped in implementation of a Business Process Re-engineering project with a public sector bank.
  • I was offered a Pre-Placement Offer (deferred) for my work.
Business Process Re-engineeringManagement Consulting

Deutsche bank

Senior Analyst, Financial Resources Management (Equity Financing)

Jun 2010May 2013 · 2 yrs 11 mos · Mumbai Area, India

  • Caretakers of the cash, collateral and balance sheet of the Equities division. Special emphasis on synergies across trading, sales and IT platforms to optimize balance sheet and improve overall profitability of the Prime Finance and Equities platform.
Financial ManagementEquity FinancingInvestment Banking

Saarang 2010

Overall head (Core member) - Events

Aug 2009Feb 2010 · 6 mos · Chennai Area, India

  • Led a team of over 120 coordinators and 400 volunteers to organize all competitions, lectures, workshops and demonstrations with a budget of Rs. 2 million. Pioneered the idea of campus cultural clubs and organized the culture-n-fashion show, a first for the campus.
Event ManagementTeam LeadershipEvent Coordination

Basf

Summer Intern

May 2009Jul 2009 · 2 mos · Mumbai Area, India

  • Developed a new product formulation of cementitious grouts with superior compressive strength and appropriate flow capabilities for usage in heavy machinery installation in harsh Indian weather conditions.
  • Received a Pre-Placement Offer (PPO) for my work.
Product DevelopmentFormulation Chemistry

Quetzal online private limited

Summer Intern

May 2008Jul 2008 · 2 mos · Mumbai Area, India

  • Provided Marketing Consultancy for a Pan-India Contest for school kids in around 18 cities. Also worked on B2C sales of our products.
  • It was an amazing experience and I met some of the most hardworking and dedicated people, who will always be my inspiration in the future.
Marketing ConsultancyB2C SalesMarketing

Education

Indian Institute of Management Ahmedabad

Masters in Business Administration

University of Mannheim

One Term Exchange Programme

Indian Institute of Technology, Madras

Bachelor's degree — Civil Engineering

D.G.Ruparel College

Junior College

Lilavatibai Podar High School

Secondary Schooling

City Montessori School, Station Road and Indira Nagar branches

Learners Academy, Bandra

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