Mar 2021 – Apr 2022 · 1 yr 1 mo

• Leading marketing initiatives for Mint, Mint Lounge, VCCircle, Techcircle and Edge Insights.

May 2017 – Apr 2020 · 2 yrs 11 mos · Mumbai Area, India

• Responsible for conceptualising digital campaigns that effectively established and defined the brand positioning and deploy strategies to strengthen and build brand equity. This includes ATL & BTL marketing, ATL media planning & PR for BQ brand initiatives.
• Work closely with the brand solutions team to create innovative propositions and new ideas for driving engagement. Also provide strategic insights on competition by tracking and analysing competitors.
• Ideation and execution for branded content projects with key focus on digital content creation and promotion. Key properties include: Pursuits by Skoda, Re-Imagining the Future with GE, Aegons of Business, The Inheritors by Sobha, The Bold Bunch by Kohler (The Quint).
• Launched a series of special editorial on-ground initiatives 'BQ Edge' events across our primary Indian markets and engaged with CXOs, HNIs, fund managers, stock brokers in these cities.

May 2015 – May 2017 · 2 yrs · Mumbai Area, India

• Part of the content marketing division of Times Network. Gained valuable experience in strategy and campaign management for advertisers.
• Devised 360° content-based marketing solutions for advertisers with a primary focus on news channels. Ensured seamless implementation of campaigns across TV, radio, print, on-ground, digital in the form of media partnerships, brand solutions and IPs.
• Also responsible for ideation, execution and promotion of branded content properties for TN International across prominent NRI markets. These were large format events with international venues and high-powered impact.
• Key projects : The India Day Parade: The World’s largest Independence Day celebration in NY. Times Now @ Times Square: We took the brand to the heart of NY and displayed the 2014 Election results LIVE on the biggest screen.

Feb 2014 – May 2015 · 1 yr 3 mos · Mumbai Area, India

Jan 2013 – Jan 2014 · 1 yr · Mumbai Area, India

• Facilitating CXOs and members of the top management take better IT-related decisions by equipping them with research and advisory, specific to their industry to develop an enterprise wide strategy that maximizes the value delivered by Gartner's services.
• Key external accountabilities included business development and retention of the existing client relationships, as well as all commercial and contract management deliverables. Internal accountabilities include business reporting, forecasting, compliances.

Apr 2012 – Jun 2012 · 2 mos · New Delhi Area, India

• Conducted market research to determine the barriers to the adoption of AT Intra-ocular lenses in North India (Delhi, NCR and UP largely) across 150 hospitals and clinics. This research was utilized by Alcon, the eye-care division of Novartis to launch a new series of IOLs targeting specific needs and segments depending on the feedback shared.

May 2009 – Jun 2009 · 1 mo · Lucknow

• To market financial products to various clients & distributors of Standard Chartered Bank
• To establish, build and strengthen relationship with their channel partners