Astik Baraik

Business Development Manager

Bengaluru, Karnataka, India10 yrs 3 mos experience
Highly Stable

Key Highlights

  • Proven track record in driving business growth.
  • Expertise in managing P&L for diverse categories.
  • Strong negotiation skills with top vendors.
Stackforce AI infers this person is a B2C eCommerce professional with strong expertise in category management and vendor relations.

Contact

Skills

Core Skills

Business DevelopmentP&l ManagementRetail Category ManagementVendor ManagementCategory Management

Other Skills

Business StrategyBusiness headCost ReductionCustomer ServiceData AnalyticsDirect ImportFinancial AnalysisFleet ManagementGrowth StrategiesMarketingMonetizationNegotiationPeople ManagementPerformance MarketingProgram Management

Experience

Amazon

6 roles

Business Head - 3P, Furniture

Apr 2025Sep 2025 · 5 mos

  • The role involves leading the standard 3P Business for Amazon India Furniture business - Growth and Profitability. Directly managing team of 8 BDMs and Senior AMs who manages key programs to drive growth and profitability while partnering with with selected group of sellers/brands to drive best inputs in through Selection, Pricing and Speed for Amazon customers.
Business DevelopmentTeam ManagementData AnalyticsP&L ManagementNegotiation

Category Management, P&L owner- IN Books

Sep 2023Apr 2025 · 1 yr 7 mos

  • Key role involves leading overall profitability charter for Books business which includes driving monetization (channel level Fees and Ads), reducing cost to serve and selection economics. From Top-line perspective, I own overall standard 3P business growth and Children Books category (requires tailored strategy as the category operate at low Average selling price).
Retail Category ManagementPeople ManagementMonetizationP&L ManagementCost ReductionNegotiation+2

Senior Vendor Manager(Pan EU), SCP | Personal Computers

Promoted

Sep 2021Sep 2023 · 2 yrs

  • Buying from Personal computer vendors for Amazon retail through supply chain optimisation to generate savings at best negotiated cost. Role involves developing GTM strategies, complex pitching and onboarding of Personal computer vendors on optimal supply chain programs (SCP), driving annual & always-on negotiations with personal computer vendors of Amazon EU and managing direct sourcing business to improve growth metrics and profitability. Manage vendors like - Microsoft, HP, Logitech, WD-Sandisk, Seagate, Kingston, etc.
Retail Category ManagementP&L ManagementDirect ImportNegotiationVendor ManagementSourcing+1

Senior Category Manager - Personal care appliances

Apr 2021Sep 2021 · 5 mos

  • Leading Healthcare devices business for Amazon India , Second largest portfolio for Consumables- Responsible for growth, marketing, capability building & P&L.
Category ManagementP&L ManagementPerformance MarketingNegotiationBusiness headProgram Management

Category Manager - Personal care appliances

Jun 2019Mar 2021 · 1 yr 9 mos

  • Managing Healthcare devices business for Amazon India - Responsible for growth, marketing, capability building & P&L

Program Manager - IN Customer Service

May 2018May 2019 · 1 yr

  • Customer Service - India, Owned defect reduction related to fulfilment centers and delivery for customer contact reduction.

Intaglio - international b-school summit of iim calcutta

Head, Corporate Relations, Public Relations and Logistics

Apr 2017Mar 2018 · 11 mos · Kolkata, West Bengal, India

Jumia nigeria

Summer Intern

Apr 2017May 2017 · 1 mo · Lagos, Nigeria

  • 1. Activity based cost modelling for forward leg logistics.
  • 2. Lean improvement for After Market services.

Maruti suzuki india limited

Assistant Manager

Jul 2013Sep 2015 · 2 yrs 2 mos · Gurgaon, India

  • Market Quality - Owned warranty cost improvement and overall Market quality for two wheeler Suzuki Engine business.

Education

Indian Institute of Management, Calcutta

Post Graduate Diploma in Management

Jan 2016Jan 2018

Birla Institute of Technology, Mesra

Bachelor of Engineering - BE — Mechanical Engineering

Jan 2009Jan 2013

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