Dec 2016 – Sep 2017 · 9 mos · Chennai Area, India

• ► Responsible for launching 'FASTag' for the Small Finance Bank - the new flagship Payment product of NPCI for Electronic Toll Collection (ETC)
• ★ Set up the Product from scratch... by developing business plan, defining product road map, formulating policy, setting up operational and financial reconciliation processes, liaising with NPCI and other technology partners for technology implementation, defining go to market strategy, undertaking sales/ops training, negotiating business alliances to finally driving sales
• ★ Driving Merchant Acquisitions to increase business use cases for Prepaid wallet and FASTag
• ✪ Launched the Product in less than 2 months, allowing the small bank to be amongst the elite group of Axis, ICICI, IDFC & SBI who had been able to launch Electronic Toll Collection (ETC) product in the country till then
• ✪ Product sourcing increased by 11% month-on-month allowing the organization to be the third highest Issuing Bank for monthly FASTag issuance (the count of other banks who had joined the Programme by then was 10+ with Equitas being the only Small Bank) | 📈 Source: NPCI

Nov 2015 – Dec 2016 · 1 yr 1 mo · Gurgaon, India

• ► Responsible for conceptualizing and creating business solutions for the BFSI segment
• ► Responsible for increasing the Student Services Bureau product portfolio and for building new offerings into the existing product line
• ★ Built across a range of services - from lead generation to account monitoring for the BFSI clients
• ★ Developed an online platform to create a one stop solution for all verification needs for Students, Institutes, Alumni & Employers
• ✪ Created Products/ Services that allowed the Company to venture into a new Business vertical - "Solutions for BFSI Segment"
• ✪ Product's sales increased by more than 18% month-on-month | 📈 Source: Internal

Oct 2014 – Oct 2015 · 1 yr · Bangalore

• ► Responsible for increasing the Small Batch Loans' product portfolio and for Ideation of new variants, features and processes to the existing Product offering
• ★ Launched product variants - Automated Net off & Top up, that were one of a kind in the industry, to promote repeat sales and client retention
• ★ Initiated process changes that allowed the organization to retain 16.8% of its ‘closing’ customers
• ✪ Managed Rs 5300 Cr portfolio (with ~2.5 Lakh loans disbursed in a month) that grew from Rs 2600 Cr, a 104% growth while the industry averaged 17% growth | 📈 Source: MFIN Publications

May 2013 – Sep 2014 · 1 yr 4 mos · Bangalore

• ► Responsible for customer acquisition and implementation of key initiatives and new product ideas for Current Accounts
• ★ Conceptualized and implemented pan-India project on 'Customer Experience' worth Rs 2.2 Cr which had 200% ROI
• ★ Launched Pan-India Tax payment options for the bank - including state tax payments for key customer-catchment states
• ✪ Managed Rs 3400 Cr portfolio that grew by 9% YOY, while the industry averaged -2% growth | 📈 Source: RBI Weekly Statistical Supplement

Apr 2012 – Jun 2012 · 2 mos · Mumbai

• ★ Formulated Product positioning strategy for TBR tyres (CEAT), through Primary Survey & SPSS Analysis (liaised with various Colleges/students for conducting the primary survey)
• ★ Located application-wise preference of customer for buying truck radials, with demographic/psycho-graphic profiling