Sep 2025 – Present · 6 mos

• Continuing to lead product marketing for Apollo AI as well as other platform-wide capabilities like Analytics, Workflows, and Data.

Feb 2025 – Sep 2025 · 7 mos

• Led product marketing for Apollo AI. Here’s some work I’m proud of:
• Built the story: Authored Apollo’s AI positioning and messaging, turning a complex product suite into a clear narrative now used across our site, sales decks, and product docs.
• Launched our foundational AI products: Took our AI Assistant and AI Content Center products from beta to launch by translating customer feedback into clear, compelling stories.
• Educated the market: Hosted webinars, produced demo videos, and built social proof, helping thousands of sellers see how Apollo’s AI actually works.

Oct 2023 – Feb 2025 · 1 yr 4 mos

• Led Apollo’s competitive intel program. Here's some work I'm proud of:
• Competitive Marketing Campaigns: Led the launch of 10 high-intent competitor landing pages, boosting demo conversions and achieving a 110% ROAS—64% higher than previous campaigns.
• Third-Party Review Strategy: Designed an automated review acquisition program that drove six figures in directly attributable revenue from G2 leads in 2024. Also positioned Apollo among the top-listed products on G2, ranking in the second-most categories out of 150,000+ products.
• Competitive Benchmarking & Executive Strategy: Developed a competitive benchmarking framework in partnership with Product, Research, and Biz Ops. Delivered insights that influenced Apollo’s roadmap investments and provided the board with data-driven positioning against emerging competitors.