Mahesh P.

Co-Founder

Bengaluru, Karnataka, India19 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 16 years in multi-channel marketing.
Expert in performance marketing and user acquisition.
Proven track record in revenue generation.

Stackforce AI infers this person is a seasoned expert in E-commerce and Digital Marketing with a focus on performance and user experience.

Contact

Skills

Core Skills

Digital MarketingBusiness DevelopmentPerformance MarketingCustomer Relationship ManagementMarketing StrategyE-commerce ManagementSales Management

Other Skills

Business PlanningCRMChannel PartnersCompetitive AnalysisCustomer Relationship Management (CRM)Digital StrategyE-commerce StrategyGTMManagementMarket AnalysisMarketing CommunicationsMarketing PromotionsMarketplaceMedia PlanningOnline Business Strategy

About

• A result oriented professional with over 16 years of experience in designing, developing, and implementing multi-channel marketing programs in e-tailing, retail, and media space with a proven track record of revenue generation. • Passionate about driving innovations in retail & media domain and leverage emerging trends to enhance user experience. • Possess in depth knowledge and understanding of Digital Marketing and experienced in executing efficient offline & online marketing campaigns, strategic alliances & CRM strategies • Performance Marketing - Designed and implemented performance marketing strategies for user acquisition, brand awareness and retention in both zero-to-one and scale-up phases across mediums. • Leadership - Led multiple cross functional teams comprising ecommerce, marketing, product, operations & revenue.

Experience

Cloud tailor

Co-Founder

Aug 2021 – Present · 4 yrs 7 mos · Bangalore Urban, Karnataka, India

Building 'Cloud Tailor' as the go-to app for personalised fashion. The idea is to iron out the challenges and bring out in convenience, efficiency and ease to current need in the existing ladies customised offline tailoring model. There is a huge gap in the market for organised and interactive interfaces for fashion design, fashion styling, online personalised orders and fulfilment. 'Social Styling' is the ground for 'Cloud Tailor'. 'Cloud Tailor' selects the best outfits for your occasion and location and you can place the order with your measurements in 3 easy steps on our app. We will then 'Style - Stitch - Ship' it to you from our company owned fashion fulfilment centres in multiple cities in India. I am responsible for Marketplace, GTM, branding, affiliates, online sales and business partnerships at a global level.

MarketplaceGTMbrandingaffiliatesonline salesbusiness partnerships+2

Page industries ltd

Head of e-commerce Performance Marketing and Sales (Jockey India & Speedo)

Aug 2018 – Jul 2021 · 2 yrs 11 mos · Bangalore Urban, Karnataka, India

Developing the strategy & plans for organization business operations, conceptualizing & developing new online business strategies like Online Cross border, launching new business channel for online, etc.
Managing complete P&L ownership for the Online/E-com business
Cementing healthy relationship with the Online channel partners like Amazon, Flipkart, Myntra, etc. for generating business and leading workforce towards accomplishing business goals.
Formulating strategies for maximizing profitability & generating revenue, realizing organizational goals; conceptualizing and implementing plans/objectives in sync with the vision and mission.
Establishing industry standard processes and best practices for Digital & Ecommerce.
Developing budget and monitoring & controlling costs associated with corporate-wide digital marketing programs, tracking campaign costs, performance, and ROI throughout the demand generation lifecycle.
Implement business strategies that deliver market leadership, rapid growth, and strong ROI in highly competitive and evolving market.
Ensuring desired ROAS are achieved against marketing spend by planning, budgeting, and allocating channel spend to achieve revenue
Build and execute sales and marketing strategies to engage partners and drive opportunities.
Manage and expand existing partner relationships as well as seeking out new ones.
Develop business plans with each partner and ensure their successful execution.
Managing the existing customer journey to increase frequency, recency, and lapser program.
Collaborate with Brand team to improve catalogue and imagery on partner platform to influence buying behaviour.

P&L ManagementOnline Business StrategyDigital MarketingPartner Relationship ManagementPerformance MarketingBusiness Development

Shop cj india

3 roles

Head of Marketing, CRM & Strategic Alliances

Jan 2015 – Dec 2017 · 2 yrs 11 mos · Mumbai Area, India

Managing overall 360 marketing communications, strategic partnership, CRM, Social Media, Media Planning for SHOP CJ Brand.

Marketing CommunicationsCRMSocial MediaMedia PlanningCustomer Relationship ManagementMarketing Strategy

Head of E-commerce Business & MarCom

Promoted

Apr 2012 – Dec 2014 · 2 yrs 8 mos · Mumbai Area, India

Responsible for setting up eCommerce business for SHOP CJ, the role involved developing strategy, preparing business plan with successful execution and operating P&L responsibility ensuring growth and value add to the business vertical within STAR CJ business units.

E-commerce StrategyBusiness PlanningP&L ManagementE-commerce ManagementBusiness Development

Head of Strategic Alliance & Promotions

Jan 2010 – Mar 2012 · 2 yrs 2 mos · Mumbai Area, India

Responsible for conceptualizing, designing, developing and implementing marketing & sales promotions across all channel to promote individual products & corporate promotion to increase the revenue & repeat purchase

Marketing PromotionsSales PromotionsRevenue GenerationMarketing StrategySales Management