Sep 2023 – Mar 2025 · 1 yr 6 mos · Dubai, United Arab Emirates · On-site

• I offer marketing services to startup companies, SMBs, and governmental organizations.
• My process begins with conducting a thorough market analysis, including competitor research, to establish key conclusions that form the foundation of the marketing strategy and concept.
• My expertise includes graphic designing using Adobe Creative Suite, as well as digital marketing skills such as organic content creation, paid social media marketing, SEO, SEM, blog writing, AI and Marketing Automation.
• I also have experience in creating WordPress websites using platforms like Divi, Elementor, and Yoast SEO. Additionally, I conduct email marketing campaigns using leading email marketing programs.
• Some of my clients include Property Shop Investment (PSI) in real estate, Manuel Becker Reinigungsservice Berlin in cleaning services, BLD Market in interior design.

Oct 2022 – Apr 2023 · 6 mos · Dubai, United Arab Emirates · On-site

• My responsibilities included:
• Designing and executing a marketing strategy in preparation for our upcoming IPO, among it Public Relations campaigns and events for HNWIs (e.g. an exclusive VIP event during the F1 Grand Prix in Abu Dhabi).
• I was working on upgrading an existing website for the retail brand, as well as oversaw the development of two websites for the group (Phoenix Group and Digital Mining).
• My duties encompassed the supervision of all marketing aspects, spanning from crafting social media campaigns and generating digital content to traditional marketing mix components.
• As part of the group, I was responsible for creating marketing campaigns across various verticals, including Retail, Exchange, Digital Mining, and Real Estate.
• I was promoted from Cypher Capital and shifted to the mother company Phoenix Group.

Feb 2022 – Oct 2022 · 8 mos · Dubai, United Arab Emirates · On-site

• My responsibilities included:
• Establishing branding guidelines and marketing channels to position the startup as a leading newcomer in the global blockchain venture capital ecosystem.
• Setting up and growing the startup's social media channels, increasing following and engagement.
• Collaborating with the content creation team (photographer/video editor and podcast host) to regularly publish engaging content on YouTube.
• Creating marketing merchandise to increase brand awareness and customer retention while ensuring brand consistency across all items.
• Coordinating with agencies and events management teams to prepare for the company launch event, including guest lists, invitations, event props, and branding pop-ups.
• Organizing events for Key Opinion Leaders and VIPs to build the reputation of Cypher Capital as a top-tier VC.
• Managing PR agencies in the GCC and India to establish Cypher Capital as a leader among regional blockchain venture capitals through press releases on important joint ventures and participation in thought leadership articles.
• Participating in global blockchain events via sponsorships and arrangement of speakerships.
• Coordinating with website development agencies to restructure the website for a better user experience and enhance it with engaging content.
• Organizing the startup's participation in regional IT exhibitions such as GITEX and Future Blockchain Summit, hosting ten portfolio companies to aid their brand exposure in the regional market.

Jun 2019 – Feb 2022 · 2 yrs 8 mos · Dubai, United Arab Emirates · On-site

• I offer marketing services to startup companies, SMBs, and governmental organizations.
• My process begins with conducting a thorough market analysis, including competitor research, to establish key conclusions that form the foundation of the marketing strategy and concept.
• My expertise includes graphic designing using Adobe Creative Suite, as well as digital marketing skills such as organic content creation, paid social media marketing, SEO, SEM, blog writing, AI and Marketing Automation.
• I also have experience in creating WordPress websites using platforms like Divi, Elementor, and Yoast SEO. Additionally, I conduct email marketing campaigns using leading email marketing programs.
• Some of my clients include the Côte d'Ivoire Pavilion at Expo 2020, THE LAB in healthcare, and Salon Hair Affair in the beauty industry.

Jun 2014 – Jun 2019 · 5 yrs

• My responsibilities included:
• Developing and executing marketing plans and strategies to boost revenue in various market segments such as TELCOs and retailers.
• Collaborating with printing presses, production houses, and magazine publishers to oversee print jobs, creation of give-away/below-the-line marketing items, and timely delivery of advertising materials to magazine/newspaper publishers.
• Creating conceptual online/offline marketing collateral.
• Implementing branding and POS retail concepts in retail showrooms across the GCC.
• Developing newsletters, e-mailers, promotional campaigns, and invitations.
• Conducting digital marketing campaigns as a Facebook Blueprint and Google Ads certified professional.
• Managing Social Media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Writing feature stories, product features, and other materials for offline/online news publishers.
• Organizing and executing regional IT exhibitions including GITEX 2006-2012 and 2015-2018, and Intersec 2012.
• Planning and hosting events for partners such as product trainings, seminars, and overseas VIP excursions for key customers.
• Assisting overseas business units with marketing source file distribution and creation of marketing items.
• Monitoring marketing items' stock movement and arranging for shipment to OBUs.

Feb 2010 – Jun 2014 · 4 yrs 4 mos

Jun 2006 – Feb 2010 · 3 yrs 8 mos

Jan 2004 – Mar 2006 · 2 yrs 2 mos · Dubai · On-site

• My responsibilities included:
• Collaborating with the sales team to improve the product experience, increase customer retention, and acquire new clients.
• Creating and executing effective product placement and marketing strategies.
• Writing press releases and feature articles for both online and offline publishers.
• Organizing regional IT exhibitions, such as GITEX 2005.
• Coordinating with public relations, advertising agencies, and freelance professionals.
• Conducting market and customer surveys, as well as competitive analysis.
• Partnering with local environmental organizations to promote environmental awareness in Dubai.

Jun 2002 – Oct 2003 · 1 yr 4 mos · Greater Munich Metropolitan Area · On-site

• My responsibilities included:
• Setting up the telemarketing/telesales department.
• Training team members in telesales procedures.
• Generating leads and increasing customer retention.
• Organizing staff/channel partner events and support in marketing activities.
• I consistently increased the monthly software license renewal rate from 52% to 95%.

Jun 2000 – Jan 2002 · 1 yr 7 mos · Munich Area, Germany · On-site

• I was responsible for:
• Establishing media co-operations with journalists in charge of the daily, weekly and monthly press, special-interest magazines, TV and radio stations to obtain press coverage for key customers including BMW, Lufthansa, Elho Sports, etc.
• Developing corporate PR/product PR strategies and concepts.
• Conducting press mailings and database maintenance.

Sep 1999 – May 2000 · 8 mos · Greater Munich Metropolitan Area · On-site

• My responsibilities included:
• Developing complete corporate design solutions.
• Coordinating with printing and publishing houses.
• Acquiring new customers.