Dec 2019 – Present · 6 yrs 3 mos · San Francisco Bay Area

Apr 2015 – Present · 10 yrs 11 mos · San Francisco Bay Area

Jun 2007 – Mar 2021 · 13 yrs 9 mos · San Ramon, California

• As CEO and Founder of DemandGen, a 2x Inc. 500 digital marketing consultancy, I led a world-class team of marketing and sales technology masters who helped 1000+ clients increase revenue by leveraging our methodologies and hands-on marketing operations and technology experts.
• Our mission is simple: Make Marketing Heroes 🦸‍♀️ 🦸‍♂️
• Our core services focued on driving revenue by leveraging CRM and marketing technologies — including solutions from Adobe/Marketo, Oracle/Eloqua, Salesforce, Hubspot, and dozens of other leading MarTech and SalesTech providers.
• Our clients leveraged our strategic guidance and marketing operations expertise and services. We measured our success by our ability to help our clients drive revenue growth and advance their careers.
• In short, my team turned marketing from a cost center to revenue center.

Aug 2004 – Jun 2007 · 2 yrs 10 mos · Dublin, California, United States · On-site

• Responsible for all things marketing including: category creation, branding, product marketing, demand generation, marketing operations, marketing technology, analyst relations, and channel marketing. We crushed our competition, displacing the dominant market-share leader with a brand new product (Encompass) in only 3 years. How did we do it? A great product, brilliant marketing, powerful marketing technology, and of course integration with sales! My work and success here was the genesis for me starting DemandGen - a hands-on professional services consultancy for marketing. The mission, make marketing heroes by doing for them what we did at Ellie Mae (drive revenue and market share using the best MarTech and SalesTech.

Jan 1999 – Jan 2002 · 3 yrs

• After years of learning everything I could on sales and marketing, now it was time for me to do my first startup. You might be surprised to learn I was kind of like the "Alexander Graham Bell" of the Internet. A few of us thought it would be amazing if you could talk over Internet while playing video games back in 1999, long before apps like Discord and Skype. We raised 1M and our "clever little idea" changed the world. We sold the company a year later in the peak of the Dot Com era as we had amassed 4 million users in a year (a lot back then) and our technology was amazing. Our VoIP technology enabled voice chat on the Xbox for games like Halo, PlayStation, and virtually every major PC game from Battlefield and Counter Strike. Factoid: I still play Call of Duty to this day in a squad almost every Thursday night.

Jan 1989 – Jan 1999 · 10 yrs · Alameda, California, United States · On-site

• My first chance to catapult a company and take it public while in my 20’s. As one of Silicon Valley’s youngest head of Marketing, my key to success was a tireless work ethic, marketing technology innovation, leadership, culture builder and being an early adopter of this new thing called "the web" for marketing and eCommerce. I was fearless, knew I didn’t know a lot, took risks, failed fast, and sought out great mentors. The 9.5 years I spent there transformed my career and helped me to eventually become the head of marketing. I’m grateful to my managers for believing in me and giving me a shot.

Jun 1988 – Dec 1989 · 1 yr 6 mos

• My marketing professor said "If you want to become a world-class marketer, first learn why people buy and go in to sales for a bit. That was GREAT advice and I was fortunate to be on the US Sales and Marketing team introducing Windows and all the first versions of Word, Excel, and PowerPoint. What an amazing experience and career launch into high-tech marketing. Best memory was having dinner with Bill Gates which I write about in my book Manufacturing Demand.