Abilash Jai baskaren

Digital Marketing Specialist

Birmingham, England, United Kingdom2 yrs 1 mo experience

AI Enabled

Key Highlights

Expert in marketing automation and data-driven strategies.
Proven track record in enhancing brand visibility and consumer engagement.
Strong foundation in marketing with advanced studies in business.

Stackforce AI infers this person is a Digital Marketing Automation Specialist with expertise in MarTech and data-driven marketing strategies.

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Skills

Core Skills

Marketing AutomationData AnalysisCampaign Management

Other Skills

A/B TestingABMAccount based MarketingAdobe AnalyticsAnalyticsArtificial Intelligence for BusinessB2B MarketingB2B Marketing StrategyBrand ManagementBrandingCommercial AwarenessContent MarketingContent StrategyCopywritingDigital Marketing

Experience

Bt group

Digital Marketing Automation Professional

Feb 2024 – Present · 2 yrs 1 mo · Birmingham, England, United Kingdom · On-site

The DMO team redefines B2B digital marketing by leveraging automation technology and a data-driven approach, to deliver hyper-personalisation and build genuine connections with our audience that drive customer trust and growth. My responsibilities include
Own one-off campaigns supporting product launches, tariff refreshes, pricing changes, seasonal activities, and newsletters.
Monitor automated journeys daily, promptly addressing any issues to ensure seamless operations.
Collaborate with Digital Marketing Campaign team to analyse campaign performance data, derive actionable insights, and drive continuous improvements.
Manage various tasks including campaign volume forecasting, Workflow Quality Assurance, Campaign deliverability reporting.
Provide expert guidance on marketing automation platform such as Marketo, data analysis, and creative design to shift the business towards integrated digital campaigns.

Marketing AutomationData AnalysisCampaign ManagementMarketo