Mar 2022 – May 2023 · 1 yr 2 mos · Remote

• Early marketing hire @Phyllo. Worked across content, product, social, and growth as a marketing generalist.
• Phyllo is the infra layer through which brands and businesses can leverage first-party creator data to build better features and services for their creators.
• Owned the complete lifecycle marketing segment in which I developed Phyllo’s customer lifecycle stages and created strategic initiatives for each customer journey stage, including onboarding, engagement, and retention. Had an avg. open rate of 43%, click-through 5% and conversion rate of 7%.
• Identified market trends to ensure that our products are positioned effectively in the market
• Ideated end-to-end marketing strategy to kickstart initiatives for product launch
• Led social media campaigns till Dec '22 - leveraged memes, employee stories, and topical trends to grow LinkedIn followers organically by 850% in 9 months
• Made an extensive plan with the product team to organize hackathons and boost our API adoption
• Partnered with sales and product teams to drive retention through email communications
• Composed thought leadership articles around Phyllo's product portfolio
• Designed employer branding program to attract talent

Nov 2016 – Mar 2022 · 5 yrs 4 mos

• Intercax is a pioneer and trusted global innovator in model-based systems engineering (MBSE/MBE). It's a high-performing, close-knit, and geographically-distributed team of software developers and application engineers who are creating the next-generation of software applications to design systems of the future, across a range of domains from aerospace and automotive to electronics, healthcare to the environment/energy, and internet-of-things.
• Responsibilities:
• Developing scalable social media strategy that aligns with business goals
• Creating engaging content for company's social pages.
• Creating monthly email campaigns and capturing related metrics.
• Producing creative and informative video content for exhibit booths
• Creating the entire marketing deck - brochures, presentation templates, business cards, etc.
• Assigning leads to sales team through CRM tool from executed marketing initiatives
• Managing and revamping the company website
• Implementing brand guidelines and decisions across all communication
• Drafting and coordinating the design of papers, presentation decks, demo videos and more
• Create a data-rich dashboard to gain insight and plan communications accordingly

May 2016 – Present · 9 yrs 10 mos

• Built Booksom as an extension to a hobby project. Created quirky, fun book-themed merchandise. 📚 Tapped into creator economy - shipped 10000+ products (online + retail) globally.
• Highlights:
• 👍 Successfully positioned, priced and launched 14 product-categories
• 😍 Designed the entire lifecycle experience around customer delight
• 📦 Established channels for product distribution
• 💥 Analysed sales and channel information and then created plans to improve product line sales
• 🐵 Made Booksom’s presence felt at multiple events like Comic Con India, etc.
• 👍🏻 Launched an affiliate partner program that improved website visitor rate by 10% and sales by 15%

Jan 2013 – Nov 2016 · 3 yrs 10 mos · Pune Area, India

• Product Lifecycle Management (PLM) application maintenance
• Supporting enhancement in CATIA V5, Teamcenter, and other customer-specific tools
• Creation of monthly trend reports for Teamcenter Level 1, Level 2, and Level 3 support orgs.
• Highlights:
• Worked with higher management to design value-addition presentations for new and existing clients. Informed key strategic decisions by leveraging engineer and customer data along with analytics to create dynamic, visually appealing graphics, reports, presentations, and infographics. Created compelling visuals of processes and data that resulted in better business understanding.
• Actively participated in a Design Thinking workshop conducted by a team of professionals trained in the art of design thinking and innovation from Osaka, Japan. This activity married the best practices in design and technology and helped identify areas of improvement in our day-to-day work, which when implemented, saved hours of manual labor per person per week.
• Trained/educated new joiners (Graduate Engineer Trainees) on Teamcenter and VPM
• Social responsibility:
• Actively participated in many CSR-related activities organized within the campus.

May 2012 – Jan 2020 · 7 yrs 8 mos

• 2012 - Started Indian Nerve as a hobby site to write book/movie reviews.
• 2013 - Site got included in Google News (yay!)
• 2014 - Expanded scope to a multi-category and multi-media platform to enable discussions.
• Partnered with several universities as their events' content partner.
• Associated with several book publication houses, movie production houses and tech outlets to review their upcoming work/product.
• Built a passionate team to work on content writing, keyword-targeting, ad-targeting, understanding analytics and identifying target audience on social media.

Apr 2011 – Jan 2013 · 1 yr 9 mos

• Creating and moderating unique content related to Engineering/Technology news.
• Built community engagement through several online/offline activities. Created mnemonic-based tutorials for engineers to further assist in their learning, improving DAU/MAU metrics by 18%.
• Partnering with several universities and companies for press releases and research project information.