Sep 2023 – Present · 2 yrs 6 mos

Jan 2023 – Aug 2023 · 7 mos

Feb 2020 – Dec 2022 · 2 yrs 10 mos · Hyderabad, Telangana, India

• I joined Outplay as the first marketer working solo on getting initial organic traction for our 0 to 1 journey and transitioned into setting up different channels for scalable growth. Including 2 highlights from my work: -
• Virtual events
• 1 Started webinars as a channel to generate leads at Outplay. Organized 10 plus events from ground up that generated 4000 plus leads and further converted into pipeline and revenue. Key results: The two virtual conferences owned by me had 1000 plus registrations each & the Linkedin Live series has gotten 300 plus regs for each episode.
• 2 Engaged with experts/communities to have a speaker database and created a playbook for events for other team members to quickly execute them.
• Paid ads
• 1 Started the paid ads channel at Outplay by launching competitor landing pages, display ad creatives and running a/b test experiments for conversion optimization.
• 2 Selecting relevant keywords to run ads & reviewing campaign performance.
• Other experiments for growth - Direct mail to high value accounts, project managing website design revamp & shift to Webflow, content launches on Product Hunt (two top 10 ranks and got featured in PH newsletter sent to a million plus audience), built referral customer acquisition channel from community engagement & more.

Mar 2019 – Dec 2019 · 9 mos · Hyderabad, Telangana, India

• Responsible for Automate's Youtube channel video production and growth.

Aug 2016 – Feb 2019 · 2 yrs 6 mos · Pune Area, India

• I kick-started new distribution channels like emailers, push notifications, & videos for our travel blog, with each one becoming a steady source of traffic. Focused on optimising existing content for search engines, growing our email list, & nudging readers to the funnel pages.
• Lauded for coming up with new initiatives and working across teams to implement them, I made sure the content helped our business by converting abandoning readers into email subscribers (an experiment that led to 995% growth), nudging readers to relevant funnel pages (CR 5.6%), & writing high conversion copy for FB ads & landing pages resulting in thousands of leads, app downloads, & sizeable revenue.
• Proficient with Google Keyword Tool, Google Webmaster, Adobe Omniture, Buzz Sumo, OptinMonster, & Wordpress.

May 2016 – Jun 2016 · 1 mo · Pune/Pimpri-Chinchwad Area

• Wrote on startups for a startup obsessed audience.

Mar 2016 – Mar 2017 · 1 yr · Pune/Pimpri-Chinchwad Area

• My writings on travel, startups, and people management.

Apr 2015 – Sep 2015 · 5 mos · Greater Delhi Area

• Headed an interview series titled 'Managers at Work', where I interviewed CEOs and experienced managers on people management.

Sep 2014 – Apr 2015 · 7 mos · Greater Delhi Area

• Worked on the entire content cycle, optimized landing page, did market research, and outbound lead generation.
• Headed 'WorkerBee Thursdays', a series featuring people immensely passionate about their work and their philosophy behind it.