John Burke

CEO

London, England, United Kingdom21 yrs 1 mo experience
Highly Stable

Key Highlights

  • Proven track record in brand equity development.
  • Expertise in leading global marketing strategies.
  • Strong background in premium spirits market growth.
Stackforce AI infers this person is a Marketing Executive with expertise in the Beverage Industry.

Contact

LinkedIn

Skills

Other Skills

AdvertisingGlobal MarketingInnovation DevelopmentKey Account ManagementLogisticsOperations Management

Experience

Self-employed

Sabatical

Nov 2022 – Present · 3 yrs 4 mos

Bacardi

7 roles

CMO

Sep 2017 – Oct 2022 · 5 yrs 1 mo

President - Incubation Brands

Promoted

Apr 2016 – Sep 2017 · 1 yr 5 mos

  • Accountable for delivering long-term performance through building brand equity in our highest potential, fastest growing premium brands. The portfolio includes Angel's Envy Bourbon, St. Germain Liqueur, Banks Rum, and Leblon Cachaca.

Vice President Marketing - MARTINI

Jul 2015 – Mar 2016 · 8 mos

  • Accountable for developing and growing Europe's largest Wine & Spirits brand in the region and globally.

Global Category Director - Dark Spirits

Apr 2012 – Jul 2015 · 3 yrs 3 mos

  • Accountable for the development and growth of BACARDI Limited Scotch Whisky and Cognac businesses.

Global Category Director - Gin Category

Promoted

Jan 2010 – Mar 2012 · 2 yrs 2 mos

  • Accountable for leading growth in Bacardi Limited's Gin category, focused on Bombay Sapphire Gin.

Marketing Director

Dec 2006 – Dec 2009 · 3 yrs

  • Leading the development of our UK business, heading Brand Marketing & Customer Marketing teams (43 people). Brands included - Bacardi rum, Grey Goose, Bombay Sapphire, Jack Daniels, Southern Comfort, Martini, Drambuie, Martini Sparkling Wines, Bacardi Ready to drink,

Global Brand Director - BACARDI rum

Oct 2004 – Dec 2006 · 2 yrs 2 mos

  • Accountable for the development of Bacardi rum global advertising development and global experiential platform Bacardi B-Live.

Education

Aston University

BSc — Management & Logistics

Jan 1984 – Jan 1988

Stackforce found 100+ more professionals with Advertising & Global Marketing

Explore similar profiles based on matching skills and experience

Ricardo Marques

Ricardo Marques

SVP Marketing, Michelob ULTRA

at Anheuser-Busch InBev

New York, United States26 yrs 11 mos exp
Priyank Shrivastava

Priyank Shrivastava

Senior Director of Product Marketing

at Adobe

Bengaluru, India28 yrs 3 mos exp
Business DevelopmentDigital MarketingGo-to-Market StrategyMarket ResearchMarketing Management
Heather MacLeod

Heather MacLeod

EVP | Chief Marketing Officer – Americas

at Capgemini

Chicago, United States29 yrs 6 mos exp
Account ManagementAdvertisingBusiness DevelopmentDigital MarketingMarketing Strategy
Nidhi Rastogi

Nidhi Rastogi

Director/ Head of Marketing - India

at UNIQLO

New Delhi, India13 yrs 6 mos exp
Marketing StrategyBrand ManagementDigital Marketing
BB

Briana B.

Marketing

at Good Influence(r)

Raleigh, United States11 yrs exp
Digital MarketingMarketing StrategySocial MediaUser Experience (UX)
Ludovic de Valon

Ludovic de Valon

Director / GM | Product Marketing, GTM & SMB Business | Amazon Ads

at Amazon

New York City19 yrs 4 mos exp
Product MarketingGo-to-Market StrategyP&L ManagementBrand StrategyB2B Marketing
Jennifer Treiber-Ruckenbrod

Jennifer Treiber-Ruckenbrod

CMO MINI / Head of Brand & Communications MINI

at BMW Group

Munich, Germany24 yrs 1 mo exp
Brand ManagementMarketing StrategyMarket ResearchBrand CommunicationCommunications
Gourav Sinha

Gourav Sinha

Sr. Director - Product Marketing

at Salesforce

Bengaluru, India20 yrs 2 mos exp
Business DevelopmentKey Account ManagementMarketing OperationsMarketing StrategyProduct Marketing