Yuval Passov — Co-Founder

I believe the two most important skills for leaders in the next decade are relevance (leveraging AI) and resilience (maintaining health). My content draws from working with global founders and tech leaders, shared with a community of 39,000+ across my channels. As the Head of Google for Startups (Emerging Markets), I’ve spent the last 12+ years working with founders from across the globe. I’ve seen firsthand that while technology changes fast, the human operating system often struggles to keep up. My work is focused on bridging that gap. What I focus on: 1) The Ecosystem (The Network): Get inside the room. I share the unfiltered lessons and “Aha!” moments from my meetings with global founders and investors. 2) Practical AI: Helping leaders cut through the hype and use tools like Gemini to build real leverage. 3) Founder Health: Advocating for "protecting the asset" (you) to prevent burnout and ensure sustainable growth. The Backstory: I am an entrepreneur at heart. Before my current role, I founded the gaming team at Google Israel and launched Game On! Asia, the region's premier mobile gaming podcast. I’ve spent years mentoring startups across EMEA and Asia on growth, monetization, and partnerships. Beyond the office, I am committed to using my energy for social good. I founded the Jewish Tech community in Singapore and “Project Sunshine Israel” which has supported children with medical challenges for over a decade. Helping you stay Relevant and Resilient. Subscribe to my newsletter for weekly insights: https://passov.substack.com

Stackforce AI infers this person is a leader in the startup ecosystem with a focus on AI and founder health.

Location: Tel Aviv, Israel

Experience: 23 yrs 4 mos

Career Highlights

Expert in leveraging AI for startup growth.
Advocate for founder health and resilience.
Built a thriving startup ecosystem in emerging markets.

Work Experience

Google

Global Founder Advocate (4 mos)

Head of Google for Startups, Emerging Markets (2 yrs)

Head of Google for Startups Israel (2 yrs)

Regional Partner Manager - Marketing Partners APAC at Google (4 yrs)

Industry Head - Gaming (1 yr)

Industry Manager (4 yrs)

Game On! ASIA

Founder (5 yrs 4 mos)

HEX

Mentor (7 yrs 4 mos)

ImpacTech

Mentor (7 yrs 4 mos)

Matomy Media Group

Senior Strategic Sales Manager (1 yr)

Project Sunshine Israel

Founding Board Member (Volunteer) (10 yrs)

Syneron Candela

Sales and Business Development Manager (4 yrs)

Dune Medical Devices

Application Engineer (2 yrs)

IDF - Israel Defence Forces

Project Manager (3 yrs)

Education

Leading For Results at INSEAD

International Management in Asia Pacific at INSEAD

MBA at Reichman University

Excutive Marketing Course at The Wharton School

B.Sc at Ben-Gurion University of the Negev

Yuval Passov

Co-Founder

Tel Aviv, Israel23 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in leveraging AI for startup growth.
Advocate for founder health and resilience.
Built a thriving startup ecosystem in emerging markets.

Stackforce AI infers this person is a leader in the startup ecosystem with a focus on AI and founder health.

Contact

Skills

Other Skills

Construction ManagementInternational SalesMarketing ManagementOnline MarketingDigital MarketingBusiness DevelopmentStrategic PartnershipsNegotiationOnline AdvertisingMarketing StrategySales ManagementNew Business DevelopmentBusiness StrategySocial MediaInternational Business Experience

About

Experience

23 yrs 4 mos

Total Experience

4 yrs 10 mos

Average Tenure

5 yrs 4 mos

Current Experience

Google

6 roles

Global Founder Advocate

Promoted

Jan 2026 – Present · 4 mos

Head of Google for Startups, Emerging Markets

Jan 2024 – Jan 2026 · 2 yrs

I lead the company's strategies and initiatives to strengthen and grow a thriving startup ecosystem in Emerging Markets (Africa, Israel and Middle East).

Head of Google for Startups Israel

Promoted

Jan 2022 – Jan 2024 · 2 yrs

Regional Partner Manager - Marketing Partners APAC at Google

Promoted

Jan 2018 – Jan 2022 · 4 yrs

Own regional C-suite relationships with leaders from IPG across APAC
Develop new partnerships and focus on partner-specific business strategy, in conjunction with key cross-functional stakeholders; designed to deliver revenue growth over time for both Google and the partner
Own execution of key business growth initiatives, securing support from internal stakeholders to ensure maximum adoption and impact
Manage ambiguity and facilitate collaboration across global, regional and local teams in Sales, Product, GTM and Agency verticals within Google to drive best-in-class commercial partnership

Industry Head - Gaming

Promoted

Jan 2017 – Jan 2018 · 1 yr

Lead the Mobile gaming team in Israel, and was able to increase revenue portfolio by over 200% YOY.
Co-Led the global policy change for Social Casino Games, including cross functional work with Policy, Legal, Sales and product. Built a business case and a revenue impact analysis that was presented to the senior management.
Launched the Social Casino Vertical in Israel: Following the policy change that allowed Social Casino companies to advertise with Google, I launched the vertical in Q1-2015, led the acquisition of 9 new companies, and developed their whole marketing & UA strategy within Google.

Industry Manager

Jan 2013 – Jan 2017 · 4 yrs

Recruited 85% of the companies of the mobile gaming vertical
Grew the App Promo revenue of the Gaming Sector in Israel to be the 3rd largest in Google globally.
Developed C Level Relationships - hold top senior executive relationships, leading strategic discussions on attribution, LTV models, data sharing and the future of marketing.
Act as a trusted advisor for CEO/CMO on attribution, marketing strategies, team structure and development.
Advisor to the management of the two largest App agencies globally.
Managed the biggest global RMG clients who are publicly traded in the London Stock Exchange.

Game on! asia

Founder

Jan 2021 – Present · 5 yrs 4 mos · Singapore

Game On! Asia is a the leading mobile gaming podcast in Asia. In case you are interested to expand or launch a new game in Asia, you will be able to learn from experts in the region what worked for them and learn from their mistakes.

Hex

Mentor

Jan 2019 – Present · 7 yrs 4 mos · Singapore, Singapore

Impactech

Mentor

Jan 2019 – Present · 7 yrs 4 mos · Singapore

Matomy media group

Senior Strategic Sales Manager

Jan 2012 – Jan 2013 · 1 yr · Israel

Responsible for the Strategic accounts in the group, offering a complete solution for online marketing, including: display, search, mobile, reward advertising and affiliate marketing.

Project sunshine israel

Founding Board Member (Volunteer)

Jan 2008 – Jan 2018 · 10 yrs

A non-profit organization which provides free social, educational programs to children who are affected by medical challenges at different Children's hospitals around Israel.
I founded the organization in 2008, recruited over 841 volunteers that are active in 8 medical hospitals and brought joy and relief to 16,500 young patients and family members.

Syneron candela

Sales and Business Development Manager

Jan 2008 – Jan 2012 · 4 yrs

Managed 12 distributors in order to achieve sales objectives. (Focus on: Scandinavian countries, Russia, Czech-Republic, Romania, Baltic countries, Azerbijan, Georgia, South Africa and Israel)
Recruited, trained and managed strategic distributors including: Sales managers, marketing staff and medical staff
Constructed new partnerships agreements in new territories
Managed the sales cycle in the private and public sector from lead to closure. The process included: qualifying leads, negotiating prices and contracts, and closing the deals.
Built business plans for distributers including the aspects of marketing, sales and operations

Dune medical devices

Application Engineer

Jan 2006 – Jan 2008 · 2 yrs

Directed and monitored clinical trials and quality assurance for 125 surgeons, pathologists, hospital staff, and patients in in twelve medical centers in the US and Israel.

Idf - israel defence forces

Project Manager

Jan 1998 – Jan 2001 · 3 yrs

Developed and conducted experiments to improve products under strict, tight timelines
Provided extensive technical training to teams on product usage
Led the development process of the product from the idea to production.