Apr 2023 – Oct 2023 · 6 mos

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Managing a 1000+ Cr INR P&L for 3 bn+ USD start-up
• Regional head for West, handling the entire procurement P&L for Gujarat, Maharashtra, and Goa; 3500+ cars/month
• Handling a team of 800+ direct and indirect reports
• May '22 onwards
• Given additional charge of leading 2 support functions: Dealer Experience, and Quality Control;
• Team of ~200 supporting business growth and risk mitigation

Apr 2021 – Dec 2021 · 8 mos

• Setup and blitzscaled a new procurement vertical - New Car Dealers
• Grew from ~200 cars procured in May '21 (1.5% of total cars bought) to ~2000 cars procured in Oct '21 (10%+ of total)

Oct 2020 – Mar 2021 · 5 mos · Pune, Maharashtra, India

• Bootstrapped edtech start-up to teach kids critical thinking and logical problem solving skills through coding.
• Scaled to 1.5 lakhs in revenue in the first 3 months, through organic and word of mouth marketing.

Apr 2016 – Sep 2020 · 4 yrs 5 mos · Pune, Maharashtra, India

• Built India's largest retail destination for senior citizen products from the ground up.
• Scaled the business to 50 cr+ ARR, 1500+ orders/day, with 5 lakh+ customers across India in just 4 years.
• In the early days, I set up all aspects of sales, marketing, and operations from scratch including product sourcing, brand partnerships, 3PL integrations, website merchandising, hiring, retail/offline strategy and launch marketing.
• As we scaled, I built and led teams across product management, digital marketing, design, PR, branding, alliances, retail, and social media.
• Brought down marketing cost from ~50% to <25% (CPS from ~500 to ~300) while increasing MRR from ~2 cr. To 4 cr.+
• Launched the Seniority private label brand in Feb '19, which contributed 15%+ of the overall revenue within 1 year of launch
• Established Seniority as a thought leader in the space; Invited by CII to be a part of the "Taskforce for Senior Care" from 2019

Apr 2014 – Apr 2016 · 2 yrs

• Led cross-vertical co-ordination to ensure a smooth launch of the new company CEAT Specialty Tyres Ltd.; Awarded a Certificate of Recognition from the MD for “Outstanding Work”
• Conducted customer insighting and market research to understand the drivers and barriers to purchase; Interviewed 50+ channel members and end users across India, Germany and France
• Spearheaded the launch of 19 new products in FY 15
• Awarded “Icon of the Quarter”: Best performer across all verticals, for exceptional execution of multiple marketing projects

Jun 2013 – Apr 2014 · 10 mos

• Handled Sales and Distribution of tyres across 10 categories in Pune and Ahmednagar; Monthly business of over INR 1 cr
• Managed a 360° campaign for CEAT's association with Dhoom:3, across TV, print, digital, and on ground activations at movie theatres and point of sale.
• Worked with the MD's office to improve EBITDA margins in the M&HCV sector. Findings led to revamping of the category portfolio, including pricing changes in economy and premium SKUs.
• Adjudged Best Management Trainee

Jan 2013 – Feb 2013 · 1 mo · IIM Lucknow

• Undertook this role while a student at IIM Lucknow to gain firsthand knowledge of social media marketing
• Role: To help grow the user base as well as content base using different channels using marketing strategy;
• Designed advertising campaign for use on social media;
• Created content to improve PR through news articles and blogs

Oct 2012 – Jan 2013 · 3 mos · IIM Lucknow

• Undertook this role when I was a student at IIM Lucknow.
• Role: Strategy and marketing mentor for a unique online travel portal, from inception till present
• Designed the firm’s go-to-market strategy; Provided a customized marketing plan for different market segments
• Impact: 500 registered users applied on the first day of launch; FB page garnered 15,000+ ‘Likes’ in 2 months

Apr 2012 – Jun 2012 · 2 mos · Gangtok Area, India

• Objectives: Analyzed the rural distribution network in the hilly areas of North Bengal and Sikkim
• Methodology: Primary research in 30+ towns; Interviewed 10 distributors, 100+ retailers, and 200+ consumers; Benchmarked Perfetti’s distribution strategies against those of other FMCG majors
• Recommendations: Estimated the revenue impact of entering new markets to expand Perfetti’s presence in the region; Conducted a cost-benefit analysis of product-specific promotions for distributors and stockists

Dec 2010 – Jun 2011 · 6 mos

• Designed and implemented a “Touch screen Remote for Laser Range Finder”, under the Ministry of Defence
• Eliminated laptop-dependence for controlling the Laser Range Finder, a preliminary requirement for battle-field testing
• First ever touch-screen based productimplementation for Bharat Electronics, eliminating considerable R&D cost and effort

Dec 2010 – Jun 2011 · 6 mos

• Designed and developed a prototype portable hand held device for “Battery Parameter Logging and Battery Analysis”
• Eliminated the need for battery transportation, improved accessibility and reduced time spent on measurement
• Received a commendation from the GM, Suzlon for contributions to Suzlon’s global knowledge base and on-time completion