P

Priyanka Salot

Co-Founder

Mumbai, Maharashtra, India15 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Top 10% talent at P&G during tenure.
  • Doubled Ariel Bags business with 19% CAGR growth.
  • Award-winning campaigns recognized at Cannes and EMVIES.
Stackforce AI infers this person is a Brand Management and Marketing Expert with a strong focus on Consumer Goods.

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Skills

Other Skills

AnalyticsBrand ManagementBusiness AnalysisBusiness AnalyticsBusiness DevelopmentBusiness StrategyCompetitive AnalysisFinancial ModelingLeadershipManagement ConsultingMarket EntryMarketingMarketing StrategyPre-salesProject Management

About

A passionate brand builder and business leader at P&G with track record of turning around every business and being in top 10% talent during tenure. 8 years of experience in roles ranging from P&L ownership for several billion dollar brands, portfolio strategy, equity building and commercial strategy development. Expertise in category management, people management across multi-function teams, commercial innovation design, ATL/BTL communication design and new business launches. INDUSTRY RECOGNITION - 2015 CANNES Glass Lion (Gold and Bronze) for Ariel 'Share the Load' - EMVIES 15 Gold - Best Integrated Campaign - EMVIES 15 Gold - Best Branded Content - EMVIES 15 Silver - Best use of bollywood celeb - EMVIES 15 Bronze - Best use of digital display - APAC EFFIES GrandPrix - GoodWorks Brand - APAC EFFIES Gold - Brand Revitalisation - APAC EFFIES Gold - GoodWorks Brand - APAC EFFIES Silver - Household/Home Products & Services - NewYork Festival Third Rank - Creative Marketing Effectiveness, PR Campaign, - Festival of Media Asia (gold, Silver, Bronze) for 'The Effectiveness Award' , 'Best Communication Strategy' and 'Best launch Campaign' - DIAMOND SABRE Award (Global Award) for Superior Achievement in Brand-Building - DIAMOND SABRE Award (Global Award) for Consumer Products/Services BUSINESS AWARDS & ACCOLADES - ‘Leading with Courage’ Award from the EIMEA Vice President for turning around Pampers share - Doubled the Ariel Bags business delivering 19% CAGR growth for 4 years. - Led launch of Ariel top-tier delivering yoy +55% sales growth, reaching 35% segment share in just 3 years and transforming Equity rank from 4 to 2 - Received CEO Award/ Recognition shares in Year 12-13. - Received ‘Best Digital Champion’ Award for 2 years in P&G India. - Received ‘Best Innovator Award in P&G India. - Received ‘Driving Best in Class Engagement’ Award for Digital in P&G India. - Received ‘Knowledge Based Leadership’ Award in P&G India.

Experience

The sleep company

Co-Founder

Jul 2019Present · 6 yrs 8 mos · Mumbai, Maharashtra, India

  • Building World's Best Comfort Tech brand - revolutionising the way people Sleep & Sit.

Procter & gamble

3 roles

Country Category Leader, Fabric Care India Sub-continent

Promoted

Aug 2016May 2018 · 1 yr 9 mos

  • Leading a $350 Million Fabric Care India business - owner of P&L, portfolio/brand strategy, marketing mix, innovation design, business planning/delivery and agency management.

Country Marketing Manager, BabyCare India

Promoted

Dec 2014Aug 2016 · 1 yr 8 mos

  • Leading a $200 Million Baby Care business with P&L ownership, portfolio strategy, equity building, commercial strategy development and implementation.

Assistant Country Marketing Manager

Jun 2010Nov 2014 · 4 yrs 5 mos

  • Leading multi-functional business teams as the assistant country marketing manager for Ariel India.
  • Deliver the year on year business targets via leading social networking, direct to consumer trials, Media, promotion plan and win vs competition
  • Led development & qualification for new mobile bases chassis to reach lower end of India to create brand awareness and purchase intent across P&G brands

Frost & sullivan

Consultant, Healthcare

Jun 2009May 2010 · 11 mos · Singapore

  • Leading strategy recommendation for market entry for top Healthcare companies in ASEAN

Jp morgan chase

Analyst, Investment Banking

Jan 2008Jan 2008 · 0 mo

Education

Indian Institute of Management, Calcutta

MBA

Jan 2007Jan 2009

SDA Bocconi

Exchange Program

Jan 2008Jan 2008

Netaji Subhas Institute of Technology

B.E. — Science

Jan 2003Jan 2007

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