Jul 2024 – May 2025 · 10 mos · Denver, Colorado, United States · Remote

• Lead 12 marketers across the product marketing, pricing, and partner marketing functions for SaaS and embedded fintech tools
• Developing GTM strategies tailored by industry vertical (e.g. roofing, plumbing)
• Launched the company’s first partner marketing function
• Created and executed biannual feature release events to drive awareness and product adoption

Apr 2024 – Jun 2024 · 2 mos · Denver, Colorado, United States · Remote

• Created and led Square’s first international product marketing team (30 PMMs) by consolidating staff from global functions and reorganizing them into dedicated regional teams
• Appointed and managed five country leads across Japan, Australia, Canada, the UK, and the EU, each responsible for localizing and executing GTM strategy
• Realigned individual PMM roles to better match product focus with financial impact and growth opportunity in each market
• Assessed viability of Square’s Japanese payments business and recommended new investments in sales, marketing, and product that improved market traction

Aug 2023 – Apr 2024 · 8 mos · Denver, Colorado, United States · Remote

• Led a 19-person product marketing team responsible for driving adoption and growth of Square's core Point of Sale app and payments suite, which accounted for nearly half of Square’s revenue
• Oversaw GTM strategy, content development, lifecycle marketing, pricing, sales enablement, and website optimization across the core product portfolio globally
• Led cross-functional pricing analysis of a proposed card-present rate increase that would have generated $100M+ in incremental profit, ultimately recommending against the change based on competitive risk and customer elasticity; recommendation was accepted by the CFO and Head of Product

Nov 2021 – Aug 2023 · 1 yr 9 mos · Denver, Colorado, United States · Remote

• Led a 12-person product marketing team supporting large-scale add-ons like Invoices ($200M+), Bill Pay, House Accounts, Gift Cards, Square Email Marketing, Text Marketing, Loyalty, Franchise Suite, Customer Directory (1M+ users), and Square Local Offers (B2B2C marketplace)
• Hired 8 team members and upleveled team effectiveness through training in strategic planning, forecasting, pricing, competitive analysis, messaging, and NPS
• Achieved a team engagement score of 79, significantly outperforming the 46 average among comparable PMM teams at Square

Jan 2023 – Present · 3 yrs 3 mos

• Co-Owner of a portfolio of family travel and lifestyle websites, focusing on affiliate and advertising revenue generation
• Developed and optimized content and partnerships, successfully driving hundreds of thousands of leads to partners annually
• Spearheaded growth strategies, SEO, and digital marketing initiatives while managing freelance talent through Upwork

Jun 2021 – Oct 2021 · 4 mos

• Led a 20-person team across product marketing and marketing operations, including six PMMs and 14 lifecycle and technical marketers
• Built the marketing operations function from the ground up, overseeing lifecycle marketing, email marketing, in-app communications, in-app advertising, ML-optimized consumer incentives, and the MarTech stack

Aug 2019 – Oct 2021 · 2 yrs 2 mos

• Built and scaled the product marketing function supporting Ibotta’s shopping deals marketplace across B2B and B2C
• Proposed and helped create the pricing function within the Finance team
• Introduced core PMM practices including product enablement, VOC, win-loss analysis, launch planning, NPS, and pricing council
• Selected as one of 14 leaders to the Senior Influencer Team, which advised on company-wide decisions spanning HR policy, M&A, and product investment
• Launched online grocery and a browser extension during the COVID-19 pandemic to address shifting consumer needs
• Proposed and led development of a self-serve B2B sales portal using Salesforce Communities and DocuSign, enabling efficient onboarding of long-tail advertisers

Jul 2018 – Aug 2019 · 1 yr 1 mo · Austin, Texas

• Led a team of three, including two product marketers and a copywriter, supporting GTM execution and messaging
• Led the cross-functional Pricing Team responsible for strategy, analysis, executive alignment, and implementation across Sales, Finance, and Product
• Relaunched BigCommerce’s SMB offering as a distinct sub-brand, “BigCommerce Essentials,” positioning the core brand to focus on mid-market growth
• Recommended and executed a 29% price increase for new Enterprise customers following strategic pricing analysis and executive alignment, lifting in company-wide revenue by 3.5%
• Identified a years-long error in a SQL query used to bill customers, resulting in $2M+ incremental ARR
• Led the international market selection process to determine new markets for investment
• Conducted persona studies and rebuilt messaging for both SMB and Enterprise segments

May 2016 – Jun 2018 · 2 yrs 1 mo · Austin, Texas Area

• Co-led the product marketing function and managed one PMM direct report
• Launched the company’s cash back business, overseeing a $10M operating budget and working cross-functionally to scale adoption
• Drove voice-of-customer (VOC), TAM sizing, and competitive research for RMN’s Strategic Growth Initiative Process, guiding roadmap investments across AI, browser extensions, and new verticals
• Led the company’s first product sunsetting initiative, retiring six unprofitable offerings and reallocating resources to high-impact areas

Oct 2014 – May 2016 · 1 yr 7 mos · Austin, Texas

• Led global product marketing for Accruent’s cellular site management SaaS platform, pivoting the sales pipeline from 80% domestic to 80% international within one year
• Conducted in-depth market segmentation by geography and vertical to identify growth opportunities, resulting in a strategic shift toward account-based marketing for cell tower companies in LATAM and Europe

Oct 2013 – Sep 2014 · 11 mos

• Managed product marketing and pricing strategy for the Vision Service Plan (VSP) channel, Essilor’s largest partner and competitor, representing $250M in annual revenue
• Developed positioning, messaging, and programmatic support to drive lens sales through the VSP network while navigating complex cooptition dynamics

Apr 2012 – Oct 2013 · 1 yr 6 mos

• Supported national relaunch of XperioUV lenses, including an $8M advertising campaign, national sales enablement, and field training
• Owned P&L, forecasting, and inventory planning for the sunwear category
• Coordinated and trained 71 contract field reps across the U.S.

Jun 2011 – Apr 2012 · 10 mos

• Analyzed competitive landscape and identified growth opportunities for the sunwear lens segment

Jun 2008 – Jul 2010 · 2 yrs 1 mo · Austin, Texas

• Part of a three-person team that made ARA the #1 student housing brokerage in the US within 18 months
• Performed financial analysis on $2B+ in multifamily assets across the country to support valuation, underwriting, and transaction execution

Jun 2007 – Jun 2008 · 1 yr · Austin, Texas

• Performed valuation analysis of multifamily assets in the Austin and San Antonio markets
• Researched the student housing vertical and contributed to the case to launch a student housing division