Sanjay Behl

CEO

Mumbai, Maharashtra, India32 yrs 2 mos experience

Key Highlights

  • Led multiple startups in technology and mobility sectors.
  • Extensive experience in brand management across diverse industries.
  • Proven track record in scaling businesses from ground up.
Stackforce AI infers this person is a seasoned executive in technology and consumer goods sectors with a focus on leadership and business development.

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Skills

Core Skills

LeadershipBusiness StrategyTechnology DevelopmentProduct ManagementData AnalyticsProduct DevelopmentBusiness DevelopmentSales ManagementBrand LeadershipMarketing ManagementBrand ManagementMarketing Strategy

Other Skills

B2B MarketingBrand DevelopmentBrand HealthCRMChannel ManagementChannel PartnersCompetitive AnalysisConsumer InsightsCross-functional Team LeadershipCustomer AcquisitionCustomer EngagementCustomer InsightDTH OperationsData ScienceDigital Media

About

Chief Operating Officer & Jt. President, Adani Cement (current executive role) Co-Founder, SmartWheels Inc. USA Co-founder, Nextqore Inc. USA Chairman of CII’s Leadership & HR National Committee, 2019 onwards Non-Executive Director at Obeetee Private Limited Board Advisor and Mentor to many entrepreneurs in Fashion, Lifestyle & Technology space. Ex-CEO and Executive Director, Greaves Electric Mobility Solutions (2022-2024) - Responsible for building an Electric 2-wheelers and Electric 3-wheeler company from Ground Zero. Ex-CEO of Raymond Lifestyle Businesses for 7 years (2013-2020) - Responsible for Textile, Apparel and Retail businesses. Executive board member of Raymond Apparel limited from 2013-2020 Ex-CEO of Reliance DTH, build from Ground Zero to a profitable scaled-up business 2008-2013. Besides the last 5-years in building technology companies ground up (2020-2024), and 7-years in Fashion Retail industry, 2 decades of prior work experience with 10-years in FMCG and 10-years in Telecom. Worked Hindustan Unilever, Nokia and Reliance in diverse functional and business leadership capacities across all the organizations, in India, Asia Pacific and Globally. Led some of the top Indian and Global brands – Vim, Surf, Rin, Sunlight, Nokia, Reliance amongst others; and 3 Global IPR's in Brand & Marketing operations. Business and brand leadership experience ranging across consumer goods to service industry – project set-up, operation scale-up and managing large established brands and businesses. Led teams of diverse skill sets, experience, scale, structures, locations, cultures and nationalities. Recently added new skills in areas of Data Science, Digital Technology, Electric Mobility and Performance Marketing. Graduated from IIT BHU (Varanasi) and MBA from Sydenham Institute of Management, Mumbai. Avid enthusiast of technology and gadgets, a die-hard cricket aficionado and enjoy painting.

Experience

Adani group

Chief Operating Officer, Adani Cement

Jan 2025Present · 1 yr 2 mos · Ahmedabad, Gujarat, India · On-site

  • My role is to lead Sales, Marketing, Brands and Logistics operations for the Cement business of Adani Group, With some of the leading iconic national brands like Ambuja and ACC, and strong regional brands like Penna and Sanghi, Adani group is the fastest growing cement player in India - and on its way to become one of the largest cement companies in the world.
  • Through its cement business, Adani is carving out a new pillar of growth for the nation. As a team, we have embarked upon the road to harness green energy in the cement industry by upholding the ethics of sustainability.
SalesMarketingLogisticsSustainabilityLeadershipBusiness Strategy

Smartwheels

Co-Founder

Jul 2024Present · 1 yr 8 mos · United States, Mumbai · Remote

  • SmartWheels is World’s First ‘Real-Time Data’ Connected Tire platform. At its core, it is a technology platform designed to transform traditional tires into smart-connected components of the automotive ecosystem.
  • Smart Wheels offers an IoT Technology integrated device with a SaaS platform, which captures real-time tire data with unparalleled accuracy, making every tire smart, data-live & capable of actionable analytics.
  • SmartWheels is a Delaware incorporation company, headquartered in Palo Alto, California. The Technology and R&D operations are based out of IIT Madras, India.
IoT TechnologySaaSData AnalyticsTechnology DevelopmentProduct Management

Greaves electric mobility

CEO & Executive Director

May 2022Jul 2024 · 2 yrs 2 mos · India

  • As the CEO and Executive Director, I led the vision to set-up Greaves Electric Mobility as an EV behemoth from acquired regional EV assets and to provide access of electric mobility solutions to millions of individuals with affordable 2W & 3W electric vehicles that have low TCO and emission-free transportation. The high growth brand portfolio included Electric 2-W brand Ampere and 3-wheeler E-rickshaw brand Ele & E-Auto's Teja. Within a short span of time, the EV business scaled up rapidly to a nation-wide reach with 400+ national dealers, 1000+ authorized retail touchpoints and more than 2,00,000 customers.
  • GEM is a subsidiary of Greaves Cotton Limited, which is a diversified engineering company and a leading manufacturer of Cleantech Powertrain Solutions (CNG, Petrol and Diesel Engines), Generator sets, Farm equipment, E-Mobility, Aftermarket spares and services. Greaves Cotton is a multi-product and multi-location company with a rich legacy and brand trust of over 162 years and has established itself as a key player impacting a billion lives every day.
Electric MobilityBrand ManagementCustomer AcquisitionBusiness DevelopmentLeadership

Nextqore inc.

Co-Founder

May 2020Present · 5 yrs 10 mos · Mumbai, Maharashtra, India

  • Nextqore is a Real Time Data Science SaaS platform which Sources, Structures, Reasons and Actions with data to convert information into insights. This power of contextual and precise data delivered in time enables enterprises to double down on operational excellence and accelerate their growth, profitability, auditable compliance, and customer experience.
  • Nextqore technology builds products and services to enable the industry movement to Digital Transformation. It collects data from various equipment and environment. It simplifies the implementation using a Comprehensive and Contextual Data set to generate Insights and Actionable Events for Operations effectiveness.
  • Nextqore Inc. is a Delaware Incorporated SaaS company, which started operations in 2020. Company HQ is in Virginia USA while the Technology Development and Operation Support is based in India. The founding team and leadership has over 150 + years of collective relevant experience across diverse regions and globally leading Telecom, IT and Technology companies.
Data ScienceSaaSDigital TransformationData AnalyticsProduct Development

Raymond limited

CEO

Jul 2013Mar 2020 · 6 yrs 8 mos · Mumbai

  • CEO of a market leading fully integrated Textile & Apparel company based in Mumbai, India. Raymond is a listed organization on Bombay Stock Exchange - Annual turnover upwards of USD 1 Bn and strong operating margins and healthy cash flow. Employee strength of 30,000, Raymond has a strong brand portfolio (Raymond, Park Avenue, Colour Plus, Parx), most expansive retail presence in India (over 1500 company exclusive stores across 600 cities), 12 manufacturing units and a global product presence in over 55 countries.
Textile ManagementRetail StrategyBrand DevelopmentBusiness StrategyLeadership

Reliance group

3 roles

President & National Head - Wireless S&D, Reliance Communications

Apr 2012Jun 2013 · 1 yr 2 mos

  • Strategic & Executional leadership responsbility of all S&D channels for wireless business - Mass Retail, Large format retail / Modern trade, Direct-to-Customer, Company Branded Stores, Corporate & SME's, Data & Devices, E-comm and emerging new channels.
Sales StrategyChannel ManagementCustomer EngagementSales ManagementLeadership

CEO - Reliance DTH & IPTV

Mar 2009Apr 2012 · 3 yrs 1 mo

  • Responsible for commercial launch and scale-up of DTH operations for Reliance Group. Branded as Reliance Digital TV, it has rapidly scaled-up to become a 5 Mln customer base operation; and a significant player to capitalise on imminent digitisation landscape in India.
DTH OperationsCustomer AcquisitionMarketingBusiness DevelopmentLeadership

President - Brand & Marketing

Sep 2005Jun 2013 · 7 yrs 9 mos

  • Chief custodian of Reliance Group brand portfoilio, spanning 7 industrial sectors and 27 unique businesses. Brand leadership responsibility for group brand architecture, brand identity and brand health. Group's existing presence is in Telecom, Financial Services, Power, Energy distribution, Infrastructure, Entertainment, Healthcare
Brand ManagementMarketing StrategyPortfolio ManagementBrand LeadershipMarketing Management

Nokia india

Head - Brand & Marketing Operations

Apr 2004Aug 2005 · 1 yr 4 mos · New Delhi

  • Functional leadership responsibility for Brand health, Product Marketing, Company Retail, Market Research & Consumer insights. This was a period of most explosive growth of Nokia business operations including dramatic increase in market shares and brand preference ascend in India.
Brand HealthMarket ResearchConsumer InsightsBrand ManagementMarketing Strategy

Hindustan lever limited

4 roles

Marketing Manager

Promoted

Mar 2002Mar 2004 · 2 yrs

  • Brand & Marketing responsibility for premium fabric wash portfolio of brands Surf, Rin, Ala, 501 and Sunlight. It is amongst the largest and most profitable brand portfolio at Hindustan Unilever Limited.
Brand ManagementMarketing StrategyBrand LeadershipMarketing Management

Marketing Manager - Household Care Business, India & APAC

Promoted

Apr 1999Mar 2002 · 2 yrs 11 mos

  • Brand and marketing operations responsibility for India & Asia-Pacific countries on Vim, Cif and Domestos. Part of Global Brand team on Household Care business of Unilever worldwide.
Brand ManagementMarketing StrategyBrand LeadershipMarketing Management

Brand Manager

Promoted

Jan 1998Mar 1999 · 1 yr 2 mos

  • Brand & Marketing operations management responsibility of dishwash portfolio at HUL. A period of most dramatic revenue and profitability growth in business and brand health indices.
Sales ManagementChannel ManagementMarketing Strategy

Area Sales Manager (1994-1997)- Management Trainee (1993-94)

Jul 1993Dec 1997 · 4 yrs 5 mos

  • Sales, Distribution and Channel Management responsibility for Soaps and Detergents portfolio in Vidrabha region at HUL. Vidarbha was amongst the highest sales growth area consistently during this period.
Brand ManagementMarketing

Education

University of Mumbai

MMS — Marketing

Jan 1991Jan 1993

Indian Institute of Technology (Banaras Hindu University), Varanasi

Bachelor's degree

Jan 1986Jan 1990

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