Sep 2021 – Oct 2023 · 2 yrs 1 mo

Feb 2021 – Aug 2021 · 6 mos

Aug 2019 – Feb 2021 · 1 yr 6 mos

• Product messaging and positioning – For every use case, I develop product positioning and messaging content that resonates with customers and differentiates Interview Mocha in the market.
• Product releases – Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery
• Sales enablement – Based on the product roadmap, I ensure varied collateral is created to communicate the value proposition of every upcoming feature and/or product. I also conduct training of these collaterals for all front end teams.
• Pre-sales assistance – Recently got the opportunity to help create proposals for enterprise customers wherein I learnt the ropes of flexible pricing and offering customized solutions.
• Market, customer, and competitive analysis – I regular observe the industry trends, and the players in the market. This research has helped me create comparison sheets as well as website pages to enable sales team handle customer objections.
• Demand generation – While I don’t directly manage the demand generation initiative, I guide the team on which content is suitable for landing pages of paid ads based on the use case or feature explanation.
• Content development – Primary responsible for all the content that goes on the website. I also help conceptualize and create unique product and solution content for a variety of platforms.

Jun 2016 – Aug 2019 · 3 yrs 2 mos

• Increase global awareness and reach of UpRaise.io by leveraging inbound marketing initiatives.
• Conduct competitor research and market research to identify how market leaders & influencers operate and what their USPs are.
• Articulate message for product positioning. Create content to support marketing initiatives & website growth, enable sales team and customer support with the help of relevant collateral and documentation.
• Manage and execute Press Releases to announce launch of new features of UpRaise through popular channels.
• Research trends in thought leadership and write guest blogs for relevant leading publications.
• Collaborate with leading experts for either an interview or article exchange.

Dec 2013 – May 2016 · 2 yrs 5 mos

• Develop and execute marketing plans in consultation with clients and their sales team as well as manage the marketing campaigns from strategic planning to tactical activities.
• Content creation, conceptualization and design coordination of marketing collateral like white papers, case studies, blogs, brochures, e-mailers, videos, etc. for offline and online marketing media.
• Thorough market research in terms of segment research, competitors research, media research to understand current trends in market to build marketing strategies for clients accordingly
• Develop the brand positioning, brand identity, overall marketing strategy and brand strategy for the company’s products and services
• Owning an account to ensure that all services are delivered and being accountable for that.
• Frequent interactions with client sales teams to understand prospects requirements more clearly.
• Events research and coordination for related campaigns/collateral to ensure maximum ROI from the event.
• Achieved frequent, timely and positive media coverage for clients across all available media.
• Manage Social Media marketing campaigns, with innovative social feeds on LinkedIn, Twitter and Facebook etc.

May 2011 – Jul 2011 · 2 mos · Pune Area, India