Sai Sundhar Padmanabhan

Co-Founder

South Delhi, Delhi, India14 yrs 1 mo experience

Key Highlights

  • Expert in B2B product marketing and demand generation.
  • Proven track record in launching successful marketing campaigns.
  • Strong background in SaaS and digital marketing strategies.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on product marketing and demand generation.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyDemand GenerationMarketing Strategy

Other Skills

AdvertisingAnalyst RelationsAnalyticsB2B MarketingBloggingCampaign ManagementCompetitive AnalysisContent CreationContent MarketingContent WritingCustomer EngagementDigital MarketingDigital StrategyEmail MarketingGoogle Analytics

About

With a rich & eclectic mix of large corporations such as Zoho to a fast-growing company like Kissflow or FarEye, and also a stint at a Venture Capital house, my marketing journey has been nothing but beautiful. The sheer diversity, the learnings that come out of it, the mistakes that were made, the people I have met in my journey, have all had a deep influence in carving my outlook. Juggling multiple hats, firefighting, working on tight budgets, bottomless coffee, marathon night outs and lots and lots of fun are essentially part of my life as a marketer and I truly cherish them. Key strengths: 1. Inbound Marketing Strategy 2. Hitting realistic goals - Generating MQLs on set criteria 3. Campaign management - A mix of both organic & paid channels 4. Product marketing - Sales enablement, messaging and go to market strategy The products I have worked on have largely been B2B technology products, whether it is Zoho's Enterprise Network software or KiSSFLOW, a SaaS-based workflow platform or FarEye, SaaS platform for predictive logistics. At the end of the day, it is all about telling beautiful stories about amazing brands to a relevant audience that would help the brand grow & keep the customer happy.

Experience

Last mile leaders

Knowledge Ninja

Jul 2024Present · 1 yr 8 mos

Fareye

Senior Product Marketing Manager

Jul 2024Sep 2025 · 1 yr 2 mos · Greater Delhi Area · Hybrid

  • Handled Analyst Relations and got FarEye featured in the Gartner Market Guide
  • Re-packaged and launched “Route” solution and 3 new industry verticals
  • Spearheaded Last Mile Leaders in 3 continents and drove Last Mile Talks
Product MarketingGo-to-Market Strategy

Mustard content studio

Founder

Oct 2023Present · 2 yrs 5 mos

Delhivery

Senior Product Marketing Manager

Apr 2023Jul 2024 · 1 yr 3 mos · Delhi

  • Launched 3 Product Lines with 1 in the US
  • Opened the US Market pipeline by tapping into the right channels
  • Drove 0-1 growth for a new SaaS offering by a legacy services brand
  • Established all digital channels and many firsts - event, PR, sales enablement, case study and more
Product MarketingGo-to-Market Strategy

Fareye - enabling digital logistics

Product Marketing Manager

Nov 2018Jan 2023 · 4 yrs 2 mos · New Delhi Area, India

  • Published the first product positioning framework for FarEye.
  • Owning 3 key pillars: Sales enablement, Product launches and Competitive intelligence.
  • Supporting content and digital strategies through the right positioning and messaging framework.
Product LaunchContent MarketingDemand GenerationGo-to-Market StrategyProduct Marketing

Digital vidya

Digital Marketing Trainer

Sep 2017Sep 2019 · 2 yrs · New Delhi Area, India

Evc ventures

VP of Marketing

Jun 2017Oct 2018 · 1 yr 4 mos · Gurgaon, India

  • Launched a new website from scratch in 30 days for one of the portfolio companies with just 3 resources.
  • Supported portfolio companies establish digital marketing.
  • Owned & ran customer marketing campaigns.
  • Owned & ran seminars, webinars and working groups for product users.
  • Sales enablement & support.
  • Supported M&A initiatives for some portfolio companies.

Kissflow

Product Marketing Manager

May 2016May 2017 · 1 yr · Chennai Area, India

  • Key Contributions:
  • 1. Putting together a completely new & effective strategy for organic growth and demonstrated it's effectiveness
  • 2. Built a team of superstars in different areas of digital marketing - SEO, Social, Community Engagement etc.
  • 3. Demonstrated organic growth and enabled mechanisms to track growth at different points of time.
Content MarketingDemand GenerationGo-to-Market StrategyMarketing Strategy

Gitam university

Visiting Faculty Member

Apr 2016Apr 2019 · 3 yrs · Vishakhapatnam Area, India

  • Teaching Marketing & Advertising Analytics

Cloudcherry

Inbound & Product Marketing Strategist

Mar 2015Sep 2015 · 6 mos · Chennai

  • All the chaos & lack of process in a startup is a perfect place for any passionate marketer to get down and soil his hands. Cloudcherry offers the perfect atmosphere to practically pick up any area that one wants to and improve it. Social media & content were the 2 areas I initially chose to lay my hands on and I am glad at the results in such a short time frame. The Klout score is up by at least 20.
  • Pre-sales, lead generation & nurturing were the next areas and setting up a process for it couldn't have been more challenging, yet fun.
  • Apart from that, setting up the first ever set of PPC campaigns & running Adwords and seeing leads generate out of it is like watching your baby evolve. I quite take a great deal of parental pride in seeing that mature.
  • Industry:
  • B2B2C with major focus on retail brands in India. The product aims at empowering brands to deliver a great customer experience & with a lot of international competition, the battle is quite fierce in India for brands to be able to delight their customers.
  • Tools used: Wordpress, Google Analytics, Google Adwords, Leadsius, MOZ, Mailchimp
Product LaunchContent MarketingDemand GenerationGo-to-Market StrategyProduct Marketing

Visual bi solutions inc

Associate - Product Marketing

Aug 2014Mar 2015 · 7 mos · Chennai Area, India

  • Website - Content creation & maintenance
  • Social media - Blogs, Twitter, LinkedIn, Slideshare, Google Plus, Facebook
  • Presales - Lead generation & nurturing
  • Demos - Individual components & use-case based demos
  • Industry:
  • SAP BI with major focus on Design Studio custom add-ons.
  • Tools used:
  • Wordpress, Hubspot, Camtasia, Zoho CRM
Product LaunchContent MarketingDemand GenerationGo-to-Market StrategyProduct Marketing

Zoho corporation

Marketing Analyst

Apr 2011Jul 2014 · 3 yrs 3 mos · Chennai, India

  • Getting visibility to the product
  • Writing blogs, press releases, newsletters, marketing collateral
  • Designing brochures, web pages
  • Ensuring SEO/SEM
  • Co-ordinating re-sellers
  • Co-ordinating design teams to get the creatives designed for marketing
  • Establishing links between my technical team & third party technical partners and act as a bridge between them
  • Organizing webinars, presentations etc. to promote the product & establish brand value
  • Tracking product performance at regular intervals & fine-tune marketing activities based on the findings
  • Industry:
  • Enterprise networking consisting majorly of Cisco & Juniper networks. The target audience would largely be IT & Network administrators who would find the product immensely useful to understand traffic trends in their IT networks.
Product LaunchGo-to-Market StrategyProduct Marketing

Education

Loyola College

MBA — Marketing

Jan 2011Jan 2013

Pondicherry University

Master of Business Administration (MBA) — Marketing

Jan 2011Jan 2013

Shanmugha Arts, Science, Technology and Research Academy

B.Tech — Electrical & Electronics Engineering

Jan 2005Jan 2009

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Bachelor of Technology - BTech — Electrical and Electronics Engineering

Jan 2005Jan 2009

SRDFVV

Jan 1991Jan 2002

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