Anup Pradhan

CEO

Bengaluru, Karnataka, India18 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in consumer insights.
Expert in integrating insights with business strategy.
Proven track record of driving change and results.

Stackforce AI infers this person is a B2C Insights Leader with a focus on Consumer Goods and Technology.

Contact

Skills

Core Skills

Consumer InsightUser ResearchStrategyMarket ResearchBrand Management

Other Skills

Behaviour ScienceBrand PlanningClient EngagementConsultingConsumer AdvocacyConsumer BehaviourConsumer InsightsCross-functional InsightsCustomer InsightsData Quality ManagementData ScienceFMCGInnovation ConsultingInnovation DevelopmentInnovation Management

About

Senior Insights Executive with ~16 years of experience & proven ability to integrate insights with the strategy, business, and product development, across tech & consumer goods domain. Adept at building consumer backed solutions and being agile to pivot as per the dynamic landscape. Expert at deploying traditional research tools and mining insights for outcomes that integrate different data sources, deliver actionable insights for business growth. Consistently acknowledged for a transformational approach to drive change, achieve results and champion the customer voice across all levels of decision making - working directly with CXOs and senior business leaders.

Experience

Swiggy

3 roles

Vice President - Head, User Research, Insights and Behaviour Science

Promoted

Apr 2022 – Present · 3 yrs 11 mos

Head the Central User Research and Consumer Insights function for Swiggy across business lines.
Setting up the Behaviour Science unit working with the Product and Design teams to decode consumer behaviour and translate it into actionable outcomes.

User ResearchConsumer InsightsBehaviour ScienceConsumer Insight

AVP - Head, Research and Insights

Promoted

Oct 2020 – Mar 2022 · 1 yr 5 mos

Set up and scaled the cross-functional Insights department to work with multiple stakeholders and different customer profiles.
Working on the mandate for Product, Business and Operations teams across Swiggy business lines.

Cross-functional InsightsStakeholder EngagementConsumer InsightStrategy

Director - Head, Research and Insights

Sep 2019 – Sep 2020 · 1 yr

Set up the research and insights function at Swiggy.

Research Function SetupConsumer Insight

Uber

Head, Research & Insights I India SA I

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Gurgaon, India

Led the Research and Insights function for Rides and EATS business for India SA.
Set up the Insights function for Uber India market that was responsible for delivering customer insights which lead to growth-oriented outcomes for business and represent the voice of the customer in decision making.
Responsible to design research across traditional, digital and analytics toolkit and engage with global/ local stakeholders to develop world-class experience for Riders, Driver partners and Eaters.
Led a wide spectrum of research - Product Research, Customer Satisfaction, Product Architecture, IMC, KPI measurement, New product launches, Global research.

Research and InsightsCustomer InsightsProduct ResearchConsumer InsightMarket Research

General mills

Head, Consumer Insights I India, SEA I

Dec 2015 – Jun 2017 · 1 yr 6 mos · Mumbai Area, India

A consumer advocate in business decisions, connecting insights with broader business projects & build a consumer-centric strategy for business objectives.
Made recommendations to influence marketing decisions, understand consumer profiles and drive brand strategies across cross categories (Ready to cook – Atta – Packaged Cakes and Biscuits – Ice creams) and cross country landscapes in Asia.
Worked with cross country retail audit data to assess market share performance and provide tactical guidance to build shopper strategies nuanced to market landscapes.
Pioneered entrepreneurial qualitative techniques for charting consumer-centric innovation and need state identification.

Consumer AdvocacyMarket Share AssessmentConsumer InsightBrand Management

Nielsen company

2 roles

Director, Retail Audit Panel I Lead, West India I

Promoted

Jul 2013 – Dec 2015 · 2 yrs 5 mos · Mumbai

Led the West India business; responsible for client engagement, technical guidance on the Retail Audit service.
Worked with senior client stakeholders and provided leadership across Data Quality, Coverage Exercises & Growth mismatches for key clients including Unilever, P&G, Marico, Colgate, J&J, Godrej, Mondelez.

Client EngagementData Quality ManagementMarket Research

Associate Director I BASES Client Consulting I

Nov 2010 – Jun 2013 · 2 yrs 7 mos · Mumbai

Led the RB account for India, Middle East and South East Asia market.
Worked closely with CMI Heads and Marketing stakeholders to deliver winning innovations across personal care, household care, deliver superior client experiences, and ensured profitable business engagements for the region.
Provided consulting on potential on new launches, evaluated communication and product through primary research and bases proprietary tools.

Innovation ConsultingMarket Research

Emami ltd

Brand Manager I Fast Relief Ointment I

Mar 2010 – Oct 2010 · 7 mos · Kolkata

Developed and implemented brand planning, including brand strategy, marketing plan & research, business tracking, competition analysis for Emami’s Fast Relief ointment.

Brand PlanningMarketing StrategyBrand Management

Nielsen company

Senior Analyst I BASES Client Consulting I

Jan 2007 – Feb 2010 · 3 yrs 1 mo · Mumbai

Joined as part of a team to develop the Nielsen Innovation Consulting business for leading packaged consumer goods multinationals and Indian companies.
Analyzed research data using BASES industry-leading forecasting models to consult on a range of business issues, including innovation strategy, concept & marketing plan optimization.

Research Data AnalysisConsultingMarket Research