Nimisha Bhagwat

CEO

Mumbai, Maharashtra, India22 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years in Advertising and Brand Management
Proven track record in go-to-market campaigns
Expertise across diverse industries including FMCG and IT

Stackforce AI infers this person is a seasoned marketing leader in B2B and B2C sectors with extensive brand management experience.

Contact

Skills

Core Skills

Go-to-market StrategyB2b Marketing StrategyData-driven MarketingClient ServicesB2c MarketingBrand Development

Other Skills

Above the LineAccount ManagementActivationsAdvertisingAnnual PlanningB2B MarketingBudgetary ControlBusiness Case PreparationBusiness DevelopmentBusiness ManagementBusiness StrategyBusiness-to-Business (B2B)CRMCommunicationCompetitive Analysis

About

An Advertising, Brand Management & Marketing professional with 20+ years of experience across categories like FMCG, F&B, White Goods & IT. Worked with leading brands like Unilever, TTK Prestige, Coffee Board of India, SAB Miller, Wipro Ltd., Accenture and Capgemini. Skilled at developing strategies & building brands through advertising, sales promotion, brand management, co-marketing and communications. Proven track record of both planning and execution of go-to-market 360 campaigns across both ATL & BTL. Experience of managing budgets, teams, Analysts,stakeholders & business partners. Ability to quickly yet comprehensively understand consumer & business requirements across different domains.

Experience

Medikabazaar

Vice President Marketing

May 2022 – Present · 3 yrs 10 mos · Mumbai, Maharashtra, India

CommunicationMarket AnalysisResource AllocationGo-to-Market StrategyData AnalysisMarketing Budget Management+25

Capgemini

Head of Marketing Practice ( MACS)

Jan 2021 – Jun 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

CommunicationResource AllocationClient ServicesData-driven MarketingTeam LeadershipOptimising+19

Accenture

Lead - Marketing Communications - Financial Services at Accenture

Aug 2015 – Aug 2020 · 5 yrs · Mumbai, Maharashtra, India

CommunicationGo-to-Market StrategyMarketing Budget ManagementClient ServicesData-driven MarketingTeam Leadership+17

Wipro technologies

2 roles

Manager - Strategic Marketing

Oct 2012 – May 2015 · 2 yrs 7 mos · Bangalore

Conceptualized and Manage the execution of Internal Engagement program - Grow Familiar
Manage communication for key employer branding initiatives

CommunicationGo-to-Market StrategyClient ServicesData-driven MarketingTeam LeadershipActivations+15

Divisional Marketing Manager

Oct 2011 – Oct 2012 · 1 yr · Bangalore

I was heading marketing for Wipro System & Technology (S&T) division of Wipro Infotech, for Geographies ranging from India and Middle East to North Africa. This division deals with Laptops desktops and Datacenter systems along with e-mobility and allied products.
My key deliverables included, Brand awareness, Lead generation, Field Enablement and Customer connect, communicate thought leadership, mentor my team for better productivity.
Key achievements:
a. I played a key role in the launch of the E.go Ultrabook, right from market research to communication plans and subsequent 360 degree launch.
b. Developed the strategy for managing presence on Social Media (Facebook, YouTube)
c. 360 Degree campaigns across Mass Media (Print & Radio), Digital, BTL for Wipro E.go laptops
d. Brand Health research for revamping the brand communication strategy for Wipro E.go Laptops

Cultural DiversityCommunicationMarket AnalysisGo-to-Market StrategyData AnalysisMarketing Budget Management+15

Mudra communications

Director Brand communications

Jan 2011 – Sep 2011 · 8 mos · Bangalore

Clients Handled: TTK Prestige, Cavin Kare (Spinz Deo & Talcum Powder, Hi5),Payback, Page Apparels (Jockey)
a. Relaunch of TTK Prestige Smart Kitchen
b. Promotion of Induction Cook Top - Mass Media (including electronic media)
c. Launch of new range of Talcum Powders - Mass Media
d. Communication Strategy for Hi5 deodorants
e. Launch Communication for PAYBACK- India's largest coalition loyalty program

CommunicationGo-to-Market StrategyClient ServicesTeam LeadershipB2C MarketingAnnual Planning+8

Ogilvy & mather

Group Account Manager

Jan 2005 – Jan 2006 · 1 yr · Bangalore

Clients Handled: Hindustan Unilever (Brooke Bond - Red Label, Natural Care, 3 Roses), Metro Cash & Carry
a. Launched Brook Bond Natural Care Tea with a multi media campaign
b. Launch of Metro Cash & Carry
c.Communication Development for Brooke Bond Red Label - Market Research, Brand Key, Pre & Post Campaign Analysis

CommunicationGo-to-Market StrategyClient ServicesTeam LeadershipB2C MarketingActivations+8