Apr 2024 – Jul 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Strategic Ownership:
• Spearhead the design, development, testing, and implementation of enterprise Marketing Technology (Martech) ecosystems, with a focus on scalable customer experience solutions that align with business vision and customer needs.
• Customer Lifecycle Ownership:
• Architected data-driven Martech product solutions, designed and implemented data-driven Martech solutions to optimize engagement across the entire customer journey from acquisition, onboarding, activation, nurture, to retention and loyalty.
• Lifecycle-Centric Product Development:
• Lead the execution of the Martech roadmap from concept development and user validation to feature rollout and value analysis, to optimize platform performance and ROI.
• Data-Driven Optimization:
• Leveraged customer insights, A/B testing, and journey analytics to refine Martech capabilities, ensuring alignment with evolving customer needs at each lifecycle stage.
• Future-Focused Execution:
• Champion the adoption of emerging technologies and agile methodologies to evolve Martech capabilities, balancing technical feasibility with business objectives.
• Next-Gen Martech Innovation: Championed adoption of AI/ML capabilities (Predictive customer journey, Next Best Action, Optimize, Dynamic content engines etc) to evolve the marketing technology stack.
• Cross-Functional Leadership:
• Collaborate with Business, UX, Product, and Architects to drive end-to-end Martech initiatives, ensuring seamless integration and innovation.

Apr 2024 – Jul 2025 · 1 yr 3 mos

Oct 2022 – Mar 2024 · 1 yr 5 mos

• The key responsibilities include partnering with key stakeholders across business & technology teams to formulate, prioritize, and execute the product road-map of Marketing Automation suite. Building a marketing automation product that can ease the life of MarTech people. Strategizing & Driving the production by using the gained experiences. Plan GTM strategy for the product that includes but not limited to content, webinar, events, communities, customer connects.
• Gathering requirements from a combination of internal stakeholders, clients & partners to be converted into user stories. Communicates, collaborates and negotiates with key stakeholders (value stream leaders, business groups and control groups)
• Synthesize and prioritizes across customer’s wants and needs, balancing them with company strategy and capabilities to define the product road map. Rationalize requirements across all stakeholders to build generic capabilities.
• Prioritizing the body of work for a larger scrum team to best meet the objectives of stories, and manage the priority of the backlog. Manage, groom, and prioritize the product's backlog and work with the team to plan stories
• Supporting the testing process, reviewing results, identifying bottlenecks, and guiding solutions and priorities
• Look at industry trends and customer feedback to brainstorm on features
• Build and own a quarterly rolling 12-24 months roadmap to deliver on goal
• Build solutions with a high degree of focus on scalability, stability, performance, and security
• Collaborate with UI/UX team to create designs and wire-frames
• Work closely with engineering on the implementation following an agile methodology
• Supporting client success and evangelize the work by helping create training materials, marketing pieces, conduct online sessions and speak directly to clients/partners to demonstrate features and enhancements
• Defining GTM plan for product and publishing product pitches.

Mar 2021 – Oct 2022 · 1 yr 7 mos

• Workflow redesign, discovery, pain point discovery
• Build long term relationships with customer to discover workflows, inefficiencies, painpoints and translated these pains to roadmap

Nov 2019 – Mar 2021 · 1 yr 4 mos

Jul 2018 – Nov 2019 · 1 yr 4 mos · Bengaluru Area, India

• Refined and integrated digital channels to gain deeper insights and improve the customer journey
• Manage a portfolio of MarTech products enabling digital customer journeys in virtual customer engagement and marketing operations ecosystem
• Understand Marketing and Digital Experience ecosystem, its requirements and provide solutions from technology & integrations point of view
• Developing the integrated ecosystem for global Omni-channel demand generation campaigns that help to create a pipeline
• Expending the marketing automation to solve the business problems, collaborate with key stakeholders to identify gaps in current processes and optimize the workflows to increase the marketing and sales productivity
• Actively strengthen the relationship between sales and marketing by being the main point of contact for feedback on marketing automation processes. Working closely with the sales and marketing leaders, understanding the requirements, strategizing and implementing the same in-market
• Work with key stakeholders in marketing and technology teams to understand their priorities and integrate them into the product roadmap
• Driving campaign and audience segmentation strategy to enable significant acceleration in efficiency pipeline
• Lead the implementation of the marketing automation tool Marketo and the ecosystem around it
• Act as the “digital marketing expert” for the area of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments
• Managing the reporting and analytics for all marketing initiatives. Analyzing and creation of marketing dashboards, campaign metrics reports
• Provide inputs for consolidation and migration of marketing applications of those companies that Genpact has acquired
• Partner closely with the Salesforce and Integration Services teams to establish and align standards and technology roadmaps for M&A strategies across Genpact

Feb 2017 – Jul 2018 · 1 yr 5 mos · Gurgaon, India

• Campaign Planning
• Help Marketing and Communications to define and implement campaigns globally with the help of marketing automation tools like Salesforce and Pardot
• Strategic and tactical decisions on customer segmentation, campaign planning, campaign execution and revenue goals.
• Work with business teams to translate requirements into functional campaigns and help meet the demand and lead generation
• Ensure the correct channel mix is used to achieve business goals of each campaign e.g. E-mails, DM, developing A/B testing , online advertising, events, webinars, Designing of landing pages as per the campaign need
• Understand the campaign objectives in order to achieve business goals
• Campaign Execution
• Undertake Salesforce.com, Pardot marketing database to clean up for accounts in order to enrich & update their data and its integrity
• Develop and execute integrated marketing campaigns based on demand/lead generation programs that are aimed at creating awareness, interest and preference for Capgemini & Clients
• Advice on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs
• Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
• Campaign Reporting and Analytics
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting
• Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
• Marketing Operations Support
• Campaign management, marketing planning & budgeting by analyzing specific need of country.
• Work with product managers and product marketers to understand market strategy, target audience, segmentation and positioning and use the insights to develop campaign ideas and plans that meet marketing objectives
• Designing of landing pages and lead nurturing campaigns

Oct 2014 – Feb 2017 · 2 yrs 4 mos · Pune Area, India

• Currently working as a Lead Campaign Planning Specialist with IBM
• Leading the team of Campaign Planning Specialists to support, train and mentor their Line of businesses
• Responsible for successful implementation and management of digital marketing programs across
• various verticals and channels.
• Develop integrated marketing campaigns which are comprised of lead generation, lead acceleration,
• awareness, and retention elements strategically planned around the stages of the customer journey.
• Strategic Planning, Campaign Management, People Management, Cost and Budget Management are some of the key areas that I am working in.
• Setting up Digital marketing strategies & setting up marketing campaigns
• Preparing Go-to-Market plan for Digital Marketing Services
• Online campaigns include e-mail , display, mobile, video, etc
• Implementing marketing and digital advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Monitoring and evaluating digital marketing campaigns success. Monitor campaign performance and customize our products as per customer/business requirements.
• Develop programs to increase brand awareness, brand preference, and deepen customer engagement.
• Work with Marketing team and cross-functional counterpoints to ensure cohesion for online advertising messaging, campaigns and programs, including managing the overall advertising budget.
• Conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner.
• Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness as well as conversion.
• Support marketing and sales teams with design and execution of marketing collateral and materials.
• Working on different marketing tools like UNICA, Salesforce.

Jun 2012 – Oct 2014 · 2 yrs 4 mos · Pune, Maharashtra, India

• Skilled Ad trafficker and Ad-Ops professional with expertise in Online Media planning and Advertisement Operations, possessing excellent communication skills and being able to thrive in a competitive cutthroat environment.
• Presently working as a Campaign Manager for Glam Media, and is responsible for handling end-to-end Campaign management and support for the US clients.
• Hands on Experience in trafficking and troubleshooting the IAB standard products along with the sound knowledge of the new Rising Star products.
• Trafficking Online Advertisement Campaigns for the US clients in co-ordination with the Sales Team.
• Optimizing campaigns based on User engagement metrics such as In-view, CTR.
• Implementing Brand Study and Impression Verification Service for the campaigns.
• Strong understanding of the IAB standards and Rising Star Products.
• Thorough understanding of Video Ads which includes a hands on experience in trafficking the video ads using the VAST tags in the VPAID compliant environment.
• Generating Campaign reports from reporting platforms such as DFA, Media Mind, Point Roll, Atlas, etc.
• Liaising closely with the Sales team to understand the Client expectations from the campaign through initiating Pre-live campaign Kick-Off calls.
• Providing interim and post campaign delivery report to the Sales Team and Senior Management.
• Troubleshooting Ad serving and Ad creative issues.
• Addressing queries of both Onshore and Internal Teams.
• Good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA.
• Using Salesforce.com (Cloud Service) as a central system of records of the campaigns which can be used by the Revenue team to bill-off the campaigns.

Jan 2011 – Jun 2012 · 1 yr 5 mos · Pune Area, India

• Publisher support for websites .
• Identify requirements from the client and providing solutions.
• Supported web content management system for NYWEB, NORWAY.
• Development of new system or change in existing systems web content management systems.
• Working on technologies like Lotus script, Java, Java Script, HTML, CSS.
• Update client requirements to match current demand and recommended enhancements to get desired results.
• Helped support team by ensuring all applications are running perfectly.
• Design alternative arrangements with new ideas in a more innovative way to give client an external edge
• Interacting with clients through e-mails and conference calls to review and resolve operational issues as well as implementing new techniques and approaches .
• Undergone training for understanding SDLC.
• Analyzing the requirements mentioned by the client in the technical document