Jul 2020 – Jun 2022 · 1 yr 11 mos

• After successfully evolving the model for strategic ABM in the UK, I developed the business case to scale the programme across Europe, ultimately securing investment to increase the team to around 20 ABMers across the region. I also introduced the European ABM Community to share best practices, tools and templates with ABMers and industry marketers.

Mar 2018 – Jul 2020 · 2 yrs 4 mos

• I led the Account Based Marketing (ABM) team to deliver account based marketing programmes and opportunity-centric campaigns for our top tier clients across Accenture's five industry groups. After starting with 6 accounts, I evolved our model to improve our efficiency and increase the impact we were delivering for our accounts. This enabled us to both drive internal advocacy and demand for the programme, while also delivering for three times as many accounts with the same sized team.
• Tailored to the sales priorities of the account and the needs of each client, our bespoke programmes were designed to help account teams at all stages of the sales lifecycle - from building and developing strategic relationships to influencing perceptions to position us for success in strategic opportunities.

Jul 2016 – Mar 2018 · 1 yr 8 mos

Jan 2016 – Jul 2016 · 6 mos

• A member of the Marketing Services leadership team, I managed a multidisciplinary team of five with accountability for the Brand & Digital budgets. I was the owner of the Zurich brand in the UK and was responsible for development, acquisition and user experience across all general insurance B2B and B2C websites.

Dec 2014 – Dec 2015 · 1 yr

• Supported by a brand assistant, I was responsible for planning, delivering and measuring ATL/BTL brand campaigns; collaborating with and overseeing output of media, creative and production agencies.

Mar 2012 – Nov 2014 · 2 yrs 8 mos

• Responsible for leading UX team to ensure all web and mobile development was customer-centric and met usability standards and brand guidelines by applying UX design processes and best practice.
• Nominated for a secondment opportunity in Germany as User Experience Consultant, I jumped at the chance to challenge myself by working in a foreign language and different culture.

Sep 2010 – Mar 2012 · 1 yr 6 mos

• Graduate programme, including rotations in Project Management, Business Analysis and Business Process Improvement.

Jun 2008 – Aug 2010 · 2 yrs 2 mos

• Responsible for migrating and developing websites on new web platforms and designing and delivering training to an international community of web editors.