Mar 2024 – Sep 2024 · 6 mos · Dubai, United Arab Emirates

• Experience the power of financial innovation with our cutting-edge technologies. We leverage the latest advancements to bring you state-of-the-art tools and platforms that revolutionise the way you approach and interact with your finances. Stay ahead of the curve with our forward-thinking solutions.

Nov 2022 – Jan 2024 · 1 yr 2 mos · Singapore

• At Aargo Trade, we are building the future of algorithmic trading for investors and quants. Our unique model allows accredited investors to identify and cherry-pick rigorously evaluated and optimized algorithmic strategies designed by in-house and partner quants. Our end-to-end technological platform features vital quantitative finance components as a service, allowing the development of strategies as modular companies, resulting in quick and efficient deployment.

Nov 2021 – May 2022 · 6 mos · Europe

• Nexo is the world's leading regulated digital assets institution with $15 billion in assets under management. The company's mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines™, a high-yield Earn Interest Product, an instant Exchange service, and sophisticated trading and OTC capabilities, while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet. Nexo has processed $30+ billion for 2+ million users across more than 200 jurisdictions.

Mar 2021 – Nov 2022 · 1 yr 8 mos

• Amruta leads the company’s corporate branding and identity, customer engagement and advocacy, portfolio marketing, integrated marketing, global campaigns, pipeline development, web properties, digital marketing, public relations, analyst relations, government relations, social media, channel/ partner and developer marketing, corporate events and conferences, global field marketing and inside sales.
• Partnership and Alliance, focused on customer and user acquisition, activation, retention, and upsell, focused on customer loyalty and building close long-term client relationships. Blockchain-based digital Assets can be collateralized to borrow loans in INR directly to the borrower's bank account with NEFT/IMPS/UPI, all borrower agreements are powered by Polygon and minimum credit checks are performed.

Oct 2020 – Mar 2021 · 5 mos

• Partnership and Alliance, focused on customer and user acquisition, activation, retention, and upsell, focused on customer loyalty and building close long-term client relationships. Blockchain-based digital Assets can be collateralized to borrow loans in INR directly to the borrower's bank account with NEFT/IMPS/UPI, all borrower agreements are powered by Polygon and minimum credit checks are performed.

Aug 2019 – Oct 2020 · 1 yr 2 mos

• ● Following up new business opportunities and setting up events
• ○ Planning and preparing for Business meet for Singapore, Malaysia, Thailand, Philippines,
• Vietnam, Indonesia, Lead Generation.
• ○ Communicating new product developments to prospective clients and providing management with feedback from the client
• Implement and execute email campaigns, newsletters to nurture leads and customers.
• Create lookalike audiences from social media and create a sense of trust between audience and brand.
• Work with the cross-functional marketing team to design, launch, and optimize marketing campaigns(events)
• Forecasting, measuring, and analyzing the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals.
• Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online, and offline campaigns.

Jan 2019 – Aug 2019 · 7 mos

• I have worked on the digitization of user onboarding which includes e-kycs with liveliness detection, security procedures like biometric authentication, face authentication, 2FA, normal password-based authentication, and many more.
• I used to do market research in this domain and share my understandings with the PO (Product owners) of the company. I also used to work as a BA for requirements between the developers, PO, and customers.
• Manage company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
• Engage in social media presence creation on new and emerging social media platforms.
• Improve usability, design, website content in co-ordination with Website designers.
• Create blog, dynamic written, graphic content for company products/solutions.

Feb 2018 – Dec 2018 · 10 mos · Pune Area, India

• Working as a senior escalation POC for LOAN complaints.
• On ground knowledge of loan processing and back office for Bajaj Finance and Bajaj Finserv.
• Coordinating with the customer and the loan processing team of Bajaj Finance and Bajaj Finserv.
• Develop and optimize online marketing initiatives to drive customer acquisition and increase brand awareness;

Jul 2016 – Dec 2017 · 1 yr 5 mos · Pune Area, India

• Event management, planning, budgeting financials for marketing campaigns and events for Honda.
• Lead the execution of brand digital campaigns, strategies, and advertising programs and ensure that digital campaigns meet budgets and ROI goals.
• Work with the marketing team to plan and deploy digital media projects.
• Monitor campaign budgets and providing progress reports to Unit Head