Aug 2024 – Present · 1 yr 7 mos

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Our partners 👉 Super.money by Flipkart, Wakefit, Acko, Swish, Pharmeasy, Razorpay, Stable money, Fyers, Acko drive, Totem, Ember
• What do we do?
• Help brands building content marketing playbook for performance marketing, instagram, youtube, influencer marketing with co-ownership of CAC.
• DM me and will be happy to show you what my team does for other brands.

Jun 2024 – Present · 1 yr 9 mos

• Consulting ACKO with YouTube content growth. Building new and fresh content IPs

Sep 2023 – Mar 2024 · 6 mos

• Handled the entire performance marketing playbook

Apr 2023 – Nov 2023 · 7 mos

• Planned and handled performance marketing campaigns, built a playbook and handed it over to the team.

Jan 2023 – Jan 2025 · 2 yrs

Nov 2022 – Feb 2023 · 3 mos

• Worked on product marketing, GTM, performance strategy of salary account and international remmittance category.

Jun 2021 – Nov 2022 · 1 yr 5 mos · Bangalore Urban, Karnataka, India · On-site

• Built and led 14 member growth and marketing team. Led performance marketing, CRM retention, product marketing and social media growth.
• Scaled User Acquisition to 2000 registered users/day by decreasing CAC.
• Handled monthly budget of 1.2 cr.
• Hired, Lead and mentored a team of 14 people.
• Brought strong analytical culture and process to the Content team after which weekly Post shares increased to 2 lac/week
• Planned 2 shareability features with the product team that increased app shares by 4%.
• Handled launch and promotions of new categories - Human Matchmaker, Marriage Loans, Horoscope
• Worked with product team on strategizing viral/shareable features on Product Led Growth - Referral program, Daily Horoscope, Kundli Matching, Biodata builder.
• Built CRM process from scratch to improve retention. Increased WAU by 11%
• Planned and executed Clevertap multi-channel journeys.
• Marketing Stack - Fb, Google, Snap ads, Clevertap, Mixpanel, Branch, Mailmodo

Sep 2019 – Apr 2021 · 1 yr 7 mos · Mumbai Metropolitan Region · On-site

• 1st Growth hire. Worked with co-founders to build the growth function from scratch to scale FilterCopy, Dice Media, Gobble, Nutshell.
• 1. Planned & executed all performance marketing campaigns for Dice Media web-series, branded content on FilterCopy, Gobble, Jambo, Nutshell.
• Some large-format content that I marketed -
• Operation MBBS 1,2
• Firsts Season 1,2,3,4,5
• What The Folks S3
• Brochara
• Please Find Attached Season 1 ,2
• 2. Designed viral loops optimized for improving content shares.
• 3. Strategized monthly and quarterly growth plans in terms of audience acquisition and retention.
• 4. Grew 2 new channels in the genre of animation and infotainment from scratch - Jambo and Nutshell.
• 5. Handled content distribution and channel growth for FilterCopy, Dice Media, Gobble on various platforms.
• 6. Co-ordinated with marketing and content team to achieve milestones.
• 7. Analyzed owned video performance and sharing feedback with the creative team.

Jan 2019 – Sep 2019 · 8 mos · Mumbai Area, India

• 1. Helped in building the new business vertical - Live interactive events/digital events from scratch, led marketing, and content strategy efforts.
• 2. Co-ordinated and built processes of growth with the performance marketing team, social media team, content team, production team and design team.
• 3. Strategized and implemented user acquisition and retention models for app growth.
• 4. Planned and executed brand app install campaign - 'Scene Kya Hai'
• 5. Strategized and automated user journey communication for the app.
• 6. Ran growth experiments via push notification campaigns that converted into social media conversations.

Sep 2018 – Dec 2018 · 3 mos · Mumbai Area, India

• 1. Executed performance marketing campaigns, email marketing, push notification channels for major sports events in India [ISL and PKL majorly].
• 2. Handled paid campaigns for partners and stakeholders.
• 3. Co-ordinated with agency partners for social media communication.
• 4. Co-ordinated marketing operations in large music festivals and comedy gigs category.
• Projects handled:
• Best Night Ever - New Year Pan India branded Campaign
• Avengers Promotion
• Brand Factory - Free Shopping Weekend
• Indian Super League
• India vs West Indies T20 - Lucknow
• ODI matches - Trivandrum, Kochi
• Pro Kabaddi League
• Premier Badminton League
• Pro Wrestling League

May 2015 – Jun 2018 · 3 yrs 1 mo · Mumbai Area, India

• Dogether was a social networking app (backed by Facebook Start program, NASSCOM, TATA, E&Y board members) that allowed people to meet offline over an activity & interest.
• We pivoted and transformed into a hyper-local activity and experience discovery platform. Where you can book a cycling - storytelling experience to a spray painting learning session with the best spray painter in your city.
• Here is what I did there -
• 1. Hired, Built and led marketing, content, and design team from scratch.
• 2. Strategized re-positioning and business growth plan.
• 3. Expanded business to 8 major cities in India and USA.
• 4. Developed social media campaigns that helped in more number of event bookings.
• 5. Created a strong community of 250+ hosts in 4 major cities in India.
• 6. Developed acquisition and retention models for product growth.
• 7. Brainstormed closely with the technology team in product innovation and development.
• 8. Built strong relationships with CXOs and leaders in the startup and mobile technology industry.
• 9. Planned and executed app install and website traffic campaigns.