Vivek Sharma

Co-Founder

Gurgaon, Haryana, India36 yrs 1 mo experience

Highly Stable

Key Highlights

Led successful marketing campaigns at Pidilite.
Revitalized Philips brand under 'ONE PHILIPS' philosophy.
Achieved double-digit growth for ONIDA brand.

Stackforce AI infers this person is a seasoned marketing leader in the Consumer Goods and Advertising industries.

Contact

viveksharma04@hotmail.com LinkedIn

Skills

Core Skills

Sales & MarketingMarketing StrategyBrand ManagementSales ManagementStrategic PlanningProject Management

Other Skills

Brand DevelopmentCompetitive AnalysisCross-functional Team LeadershipCustomer InsightDigital MarketingFMCGGlobal MarketingIntegrated MarketingMarket PlanningMarket ResearchMarketingMarketing Communications PlanningProduct DevelopmentProduct LaunchProduct Management

About

Experienced former Chief Marketing Officer (Pidilite, Philips) with a demonstrated history of working in consumer goods industry. Skilled in Business Management, Strategy, Marketing Management, Sales Management, Govt. & Regulatory affairs, Product Marketing and Design thinking approach. Strong Marketing & Sales professional with a PGDBM - Post Graduate Diploma in Business Management, focused in Business, Management, Marketing, and Related Support Services, from Indian Institute of Management, Bangalore.

Experience

Altivyst advisors

Founder

Apr 2022 – Present · 3 yrs 11 mos · Gurugram, Haryana, India

Helping organisations achieve sales acceleration through marketing excellence.
Actively mentoring medium size & early stage companies and applying my hard-won knowledge and experience in enabling them to scale up faster to leadership positions.

Sales & MarketingMarketingMarketing Communications PlanningMarketing Strategy

Pidilite industries limited

Chief Marketing Officer

Jan 2015 – Mar 2022 · 7 yrs 2 mos

Oversaw marketing planning, implementation, and brand development for all divisions and the corporate brand.
Championed successful marketing campaigns, innovation, and building marketing capabilities through new processes and talent development.
Member of Pidilite Leadership Team, reporting directly to the Managing Director.

Philips india subcontinent

Chief Marketing Officer, Vice President, Indian Subcontinent, Philips India Ltd.

Mar 2008 – Dec 2014 · 6 yrs 9 mos · Gurgaon, India

Revitalised the Philips brand under the "ONE PHILIPS" philosophy - built marketing planning and implementation for three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare and led marketing & brand development for all businesses and corporate brand ‘PHILIPS’..
Strengthened marketing talent, NPS, and digital presence.
Managed Govt. affairs engagement, B2G sales, fostering policy dialogue and enhancing corporate reputation.
Reported to the MD, Indian subcontinent, the global CMO, and global Govt. Affairs head.

Onida

Vice President - Marketing & Sales

Jul 2005 – Feb 2008 · 2 yrs 7 mos

Relaunched the brand ‘ONIDA’, revitalised sales & service, and introduced new products, achieving double-digit volume growth across categories.
’ONIDA’ was voted the 2nd most trusted durable brand in the Brand Equity Economic Times survey, 2005 and the 2nd most preferred CTV brand in the 2005 CNBC Awaaz consumer survey.

Ogilvy & mather

Executive Director

Jan 2000 – Jun 2005 · 5 yrs 5 mos

Spearheaded project "Team Columbus" developing and implementing a strategic blueprint for Ogilvy's future structure, systems, & processes. ‘Team Columbus’ was hailed as a path breaking way to look at the advertising business and featured in prominent business publications.
Led the Hindustan Unilever (HUL) business nationally across functions and geographies, comprising of Brooke Bond, Bru, Annapurna Atta & Salt, Close-Up, Ponds, Dove, Sunlight, Comfort, Outdoor (AOR) and activation (AOR for rural) business.
Additionally, also led Cadbury, Asian Paints, ICICI Bank, Mattel Toys, Tata Housing, Balsara Hygiene and Onida businesses at Ogilvy.
Successful brand and communication development for brands across varied segments was key learning at Ogilvy.

Warner lambert (now mondolez)

Director Marketing

Jun 1995 – Aug 1999 · 4 yrs 2 mos

Grew the confectionery business by 24%, launched successful brands like "Clorets", and doubled "Halls" turnover.

Cadbury india

Product Manager

Jan 1989 – Jan 1995 · 6 yrs

Held diverse marketing roles at Cadbury India Ltd. (now Mondelez) & Cadbury Trebor Bassett Ltd. London, UK encompassing responsibilities across chocolate and sugar confectionery brands.
Demonstrated expertise in strategic marketing, contributing to the success of globally recognized brands in the dynamic chocolate & confectionery industry.