Oct 2025 – Present · 5 mos

• Offering free mentorship calls to help B2B SaaS founders and marketing/sales leads with tips, tricks, and frameworks on:
• Positioning and messaging
• Sales narratives
• Buyer journey and sales collateral
• ICP definition and segmentation
• Competitive analysis
• Product launch planning and marketing support
• Packaging and pricing
• Product or idea validation
• Book your first session free with me: https://app.growthmentor.com/mentors/free-product-marketing-GTM-advice?ref=ed41e9ece7

Apr 2025 – Present · 11 mos · Remote

• Every SaaS company hits an inflection point where traction stalls, and the story that got you here stops working.
• The pitch stops landing.
• Reps rely on their own slides.
• Marketing and sales drift.
• Buyers leave calls unclear on why you matter.
• The founder gets pulled back into deals they thought they had delegated.
• It’s not just a messaging issue. It’s a positioning problem that ripples through everything:
• Marketing chases the wrong audience
• Sales talks past the buyer
• The team’s no longer aligned on what you stand for
• At Inflection Studio, we help founders and GTM leaders turn traction into scale through positioning, product marketing, and GTM strategy.
• We run fast, focused sprints:
• ✅ Positioning Sprint: Sharpen your positioning and clarify your audience
• ✅ Sales Deck Sprint: Align story, sales, and strategy
• ✅ Product Launch Sprint: Own the moment with strategic launch plans
• Our work turns founder intuition into a clear, confident narrative your team can execute — and your market actually buys.
• Whether through a 7-day sprint or GTM projects, we help ambitious SaaS teams find clarity, conviction, and momentum — the foundations of repeatable growth.

Jan 2025 – Oct 2025 · 9 mos · Remote

• Led GTM for Remote’s largest launches, including launching a free product as a new paid product. Designed pricing, packaging, PLG conversion, and enablement motions that generated record bookings and multi-million pipeline within just months.
• Defined category narrative and multi-product positioning → adopted globally as the sales standard, driving record inbound and win rates.
• Orchestrated cross-functional execution across product, pricing, sales, marketing, and ops to deliver tier-1 launches on time.
• Introduced scalable PMM processes for launch readiness and enablement → accelerated cycles and reduced GTM friction.

Sep 2022 – Jan 2025 · 2 yrs 4 mos · Remote

• Scaled PMM through Remote’s hypergrowth, shifting from single product to multi-product platform. Reported directly to the CEO and served on the marketing leadership team.
• Built and led the product marketing function to a team of 9 through expansion into new product lines, improving execution capacity across the portfolio.
• Partnered with leadership on five zero-to-one launches, including one that grew from $0 to ~$10M ARR in under two years.
• Increased win rates and adoption across payroll, equity, and HR solutions by aligning positioning, roadmaps, and GTM strategy.
• Designed a cross-functional product marketing engine with tailored enablement for sales, CSMs, and self-serve customers.
• Championed PLG investment, leading to a dedicated product + PMM team focused on activation, conversion, and adoption.

May 2021 – Aug 2022 · 1 yr 3 mos · Remote

• Launched two zero-to-one products, including one that acquired 1,000 customers within 12 months.
• Shaped roadmaps, messaging, and GTM execution across sales, marketing, and customer channels.
• Designed monetization strategies that differentiated Remote in global employment and payroll.
• Improved funnel performance and win rates through iterative positioning and sales enablement.

May 2022 – Present · 3 yrs 10 mos

Oct 2021 – Present · 4 yrs 5 mos

• GTM Playbook is the practical product marketing course for startup marketers who want to think, act, and operate like strategic GTM leaders.
• It’s a self-paced training program built by experienced product marketers, designed to help you move from execution to strategy and show measurable business impact.
• It's proven: 40% of students get promoted within 6 months of completing the course.
• Inside, you’ll learn how to:
• 🔸 Build go-to-market strategy that drives real results
• 🔸 Turn customer insight into positioning that sticks
• 🔸 Create clear, credible messaging and sales narratives
• 🔸 Plan and run launches with less chaos and more confidence
• 🔸 Track and prove the impact of your work
• The course is packed with value:
• 💡 35+ hours of lessons, videos, templates, and exercises
• 🌍 100+ PMMs trained from startups to scaleups
• 🎯 Lifetime access to the course and community
• And guess what?
• It’s the most operator-led, practical, and human product marketing course out there.
• Designed by real PMMs, for real PMMs, and focused on the work that actually drives results.
• Learn more at www.gtmplaybook.co

Dec 2019 – May 2021 · 1 yr 5 mos · London, United Kingdom · Remote

• Part of the leadership team, working with CEO and CRO to build growth and go-to-market at an early-stage enterprise HR tech startup (Y Combinator S17, Founders Factory).
• Leading a team of marketers, freelancers, and agencies to generate leads and engagement through content, social, paid marketing, events, and outbound sales development
• Delivering on an MQLs and SQL commit
• Responsible for product marketing, positioning, sales narrative
• Led rebrand and repositioning
• Working with product team on market research, product, and launch strategy

Jun 2019 – Present · 6 yrs 9 mos · London, Greater London, United Kingdom

• I write the Building Momentum newsletter, followed by 2,600 product marketers around the world - find out more at newsletter.buildingmomentum.io

Jun 2018 – Nov 2019 · 1 yr 5 mos · London, Greater London, United Kingdom

• Lead product marketing at a high-growth VC funded startup through a pivot, including a significant update to positioning and messaging.
• Leading a cross-functional team of product marketers and product managers from MVP to launch
• Go-to-market strategy and execution, working closely with product, marketing, and sales.
• Supporting all parts of the business with planned and urgent communications and enablement needs.
• Managing a product marketer, including day-to-day prioritization, coaching and support, and career planning.
• Building a better team, working with VP Marketing to improve team and organization health
• Working with CCO and CPO to drive business strategy and gain alignment across all teams
• Defining scalable product and marketing processes.
• Delivering all-hands training and briefings

Mar 2015 – May 2018 · 3 yrs 2 mos · London, United Kingdom

• Lead go-to-market strategy and execution for the company, including positioning, messaging, customer development, inbound marketing, and sales strategy/enablement.
• Rebranded company and launched new flagship product in July 2016. Led efforts to define and reach product-market fit.
• Led the marketing and design team
• Implemented pricing strategy in 2017 that led to 84% increase in new MRR within 6 months.
• Product management for onboarding and activation efforts to increase conversion.
• Marketing lead in the run-up to a successful acquisition by ESW Capital in March 2018.
• Use the Wayback Machine to see our work: http://web.archive.org/web/20180531182225_id/https://www.kayako.com/

Sep 2012 – Mar 2015 · 2 yrs 6 mos · London, United Kingdom

• Primarily covering the personalized recommendations technology (using PredictiveIntent technology) and was tasked with launching this product to the existing customer base, garnering 40 customers within six months. My role included evaluating customer needs, competitors and market segments to create and refine messaging/positioning, launch new products and features, and became the internal product expert.
• Role included producing internal and external collateral (such as sales presentations, datasheets, case studies, FAQs, and training sessions) and creating thought leadership content to drive content marketing strategy (e.g. whitepapers, eBooks, videos, infographics, blog posts, and other content).
• Worked with agencies on multiple projects, including website design and video production.

Jun 2010 – Sep 2012 · 2 yrs 3 mos · Bournemouth, United Kingdom

• As the sole marketing person, I was tasked with raising brand awareness in a specialist but growing market, generating leads and creating/maintaining sales kit collateral. By implementing a strong digital marketing strategy (including a revamped website, use of social media, content marketing, PPC, SEO and display advertising) the company quickly became the obvious choice in the ecommerce recommendations market. A heavy PR and analyst relations strategy also lead to coverage in several key publications and analyst reports.
• Having grown from just 2 customers to working with some of the largest international retailers, PredictiveIntent was successfully acquired in September 2012 by Emailvision (later known as SmartFocus).

May 2010 – Jun 2012 · 2 yrs 1 mo

• On behalf of clients, my experience includes the complete revamp of multiple websites creating benefit-led copy and taking an analytics-led approach to user acquisition, ongoing PPC and SEO management, user engagement and content/inbound marketing. Separately, I have also created and sold two affiliate websites after building brands, generating traffic and monetising user bases.