Aastha Trivedi

Product Manager

Mumbai, Maharashtra, India12 yrs experience

Highly Stable

Key Highlights

Over 13 years of experience in product marketing.
Led successful product launches in multiple global markets.
Expert in creating inbound lead funnels through digital strategies.

Stackforce AI infers this person is a SaaS marketing expert with extensive experience in product marketing and demand generation.

Contact

Skills

Core Skills

Product MarketingDigital StrategyMarket PenetrationContent MarketingLead Generation

Other Skills

AnalyticsBusiness AnalysisBusiness DevelopmentBusiness StrategyCCRMCampaign ManagementClient ManagementCompetitive AnalysisCustomer Relationship Management (CRM)Customer RetentionCustomer SatisfactionDigital CampaignsIT SolutionsManagement

About

Experienced marketer with 13+ years of experience in product marketing, content marketing, demand generation, and customer relationship management in the SaaS technology space and banking industry. * Strong product & product marketing background * Go-to-market experience in global markets like the US, APAC, MEA, Australia, and India. * Strong business acumen with experience in budget planning, team management, and collaboration with global teams * Hired and mentored teams.

Experience

Neysa

Head - Product Marketing & Product Revenue Growth - AI/ML

Jun 2025 – Present · 9 mos · Mumbai, Maharashtra, India · On-site

Netcore cloud

Associate Vice President Marketing

Feb 2025 – Apr 2025 · 2 mos · Mumbai, Maharashtra, India · On-site

Vwo

3 roles

Marketing Director

Nov 2022 – Jan 2025 · 2 yrs 2 mos · Remote

Product Marketing Head

Promoted

Aug 2021 – Jan 2025 · 3 yrs 5 mos · Remote

Associate Marketing Director

Aug 2021 – Nov 2022 · 1 yr 3 mos · Remote

Haptik

GTM Head - North America and UK

Sep 2020 – Jul 2021 · 10 mos · Mumbai, Maharashtra, India

Haptik is a full-stack Conversational AI enterprise solution. I led end-to-end marketing for the US market where I drive product-led campaigns, content marketing, digital strategy, SEO strategy, product launches. I was instrumental and part of the 0-1 journey of Haptik in the US market.

Zycus

Senior Product Marketing Manager

Jul 2017 – Jun 2020 · 2 yrs 11 mos · Mumbai

Zycus is an AI-based Procurement Software Suite. I led product marketing, product launches, and acquisition marketing for Source-to-Pay solutions in SEA, India, MEA, and the ANZ region. I was part of the 0-1 journey in these regions. Prior to helping to set up new geographies, I worked in the US market, leading market penetration of their e-invoicing product under the Invocus brand. I took care of end-to-end product messaging, positioning, product-led campaigns for the US product offering.

Loginradius

Growth Marketing Lead

Mar 2016 – Jun 2017 · 1 yr 3 mos · Bangalore

LoginRadius is a leading provider of cloud-based Customer Identity and Access Management solutions. I led end-to-end marketing globally for Loginradius with the purpose of creating an inbound lead funnel for sales using content marketing and digital campaigns. I helped the company successfully pivot from a Social Login provider to a leader in the area of Customer Identity management.

Hsbc

2 roles

AVP – Trade Finance & Receivables

May 2014 – Apr 2015 · 11 mos · Bangalore · On-site

I led the largest trade finance portfolio in South India & second largest Pan India and grew the portfolio by 100 M INR in just 6 months. I owned Trade Finance(New Business, Incremental) Revenue of portfolio value 550 M INR for the entire Bangalore market and managed relationships in key accounts.

Summer Intern

Apr 2013 – May 2013 · 1 mo · Mumbai Metropolitan Region

The 2 month internship project at HSBC was about reviewing the internal policies and processes within Corporate Banking with a view to enhance effectiveness and increase time to market for the front line roles.
Team - Business Management, Commercial Banking
Area - Strategy, General Management

Tata steel

Manager IT -Information Technology Services

Aug 2010 – Jun 2012 · 1 yr 10 mos · Jamshedpur, Jharkhand, India

Captive IT consultant in Long Products business team - Responsible for conceptualizing of information system solutions for internal business requirements with the goal of process optimization. Involved in each stage of complete product development cycle
Selected in 3-member team to optimize Project Portfolio Management Process. Recommended the Enterprise Project Management solution currently live across Tata Steel
Shouldered additional responsibility of Knowledge Management Convener in Tata Steel, ITS. Organized 10+ sessions with attendance of 50+ members
Platform used : .NET, Oracle