Keerthana Chandrasekhar

Co-Founder

Dubai, Dubai, United Arab Emirates1 yr 5 mos experience

Key Highlights

Expert in pricing strategy and revenue optimization.
Proven track record in B2B marketing and social media engagement.
Entrepreneurial experience with successful start-up management.

Stackforce AI infers this person is a Marketing and Strategy professional with expertise in B2B and E-commerce sectors.

Contact

Skills

Core Skills

Pricing StrategyProduct ManagementOperations ManagementMarketing StrategyEvent ManagementSocial Media MarketingHuman ResourcesEntrepreneurshipBusiness Development

Other Skills

Dynamic pricing modelsBenchmarkingProduct feature delivery optimizationGTM workflows analysisB2B market penetration strategyField researchUser-generated content (UGC) evaluationEvent planningCandidate screeningClient relationship managementInterview coordinationBusiness strategyCollaborationMerchandise designOrder management

About

Some people love numbers. Some love storytelling. I thrive at the intersection of both. With a background in consulting, I simplify complex business challenges, whether it’s optimizing pricing models, accelerating growth, or refining data-driven marketing strategies. My focus? Cut through the noise, find what works, and make it scalable.But strategy isn’t just about frameworks and forecasts, it’s about storytelling. Beyond consulting, I’m currently building a personal brand around documenting life, capturing experiences, and sharing perspectives that connect on Instagram and YouTube. Whether through business insights or lifestyle content, I believe in the power of storytelling to engage, inspire, and create impact. Let’s talk if you’re into building smarter strategies and turning ideas into impact. PS: The content I put out of LinkedIn are my personal views and opinions and have nothing to do with where I work or the kind of work I do.

Experience

1 yr 5 mos

Total Experience

1 yr

Average Tenure

4 mos

Current Experience

Property finder

Commercial Strategy and Operations Associate

Jan 2026 – Present · 4 mos · Dubai, United Arab Emirates · On-site

Simon-kucher

Consultant

Sep 2024 – Oct 2025 · 1 yr 1 mo · Dubai, United Arab Emirates · On-site

Pricing strategy for a leading video streaming platform in the GCC
Designed a pricing strategy projected to increase revenue by optimising product pack architecture pricing
Benchmarked 25+ regional and global streaming platforms to analyze value propositions and pricing structures.
Built dynamic pricing models to simulate subscription revenue, churn, and upsell scenarios.
Assessed price elasticity across user segments to pinpoint optimal price points that maximize ARPU.
Product feature delivery optimization for a tech firm in GCC
Redesigned product workflows to cut time-to-market for new features.
Collaborated with client stakeholders across product, tech, and business teams to identify and eliminate blockers in feature delivery.
Analyzed GTM workflows at 15+ tech firms regionally and globally to surface best practices and process efficiencies.
Conducted competitor benchmarking for sprint velocity, QA loops, and release cycles to set agile process KPIs.

Pricing strategyDynamic pricing modelsBenchmarkingProduct feature delivery optimizationGTM workflows analysisPricing Strategy+1

L'oréal

Summer Intern

Apr 2023 – Jun 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Developed an in-salon B2B market penetration strategy that delivered a 15% sales uplift.
Conducted field research across 40+ salons, gathering insights from 75+ hairdressers and 45+ salon managers to shape on-ground execution.
Served as single point of contact (POC) for a 45-day UGC Instagram contest, evaluating 1500+ entries against defined KPIs
Assisted planning the flagship Kerastase Ambassador event with a ₹1 Crore budget, engaging 300+ hairdressers across salons.

B2B market penetration strategyField researchUser-generated content (UGC) evaluationEvent planningMarketing StrategyEvent Management

Diagnosys ltd

Human Resources Intern

Jan 2022 – Mar 2022 · 2 mos · Chennai

Screening of Candidate Profiles for selection and recruitment
Managing Client Relationships
Planning and Co-ordination of interviews between prospective candidates and clients.

Candidate screeningClient relationship managementInterview coordinationHuman Resources

The wybe store

Founder and Business Director

Sep 2020 – Feb 2022 · 1 yr 5 mos · Chennai, Tamil Nadu, India

Founder of an apparel business start-up, run on Instagram
100+ orders fulfilled overall value of over 1.5L rupees over a period of 6 month
Collaborated with over 15+ artists to design merchandise
1 out of 1385 registered participants qualify in the 2nd round of Masterplan: One Crore Challenge
Designed and submitted a Business Plan|Participated in Masterplan: One Crore Challenge, TRBS

Business strategyCollaborationMerchandise designEntrepreneurshipBusiness Development

Fully filmy

Operations Intern

Jul 2020 – Aug 2020 · 1 mo · Chennai, Tamil Nadu, India

500+ orders with Rs 50,000+ total order value tracked, managed, and fulfilled in total
Solved 25+ customers queries and grievances everyday
Assisted in handling and allocating marketing budget of Rs.1L
Created 25+strategies proposed for reduction in order fulfilment time by 42% from 7 days to 4 days 2020
Designed marketing strategy in collaboration with Chennai Super Kings as part of cross functional team
Contributed to marketing strategy to increase sales by 40% and increase profitability by 25% overall

Order managementCustomer serviceMarketing budget allocationOperations Management

Hr akademi

Social Media Marketing Intern

Mar 2020 – May 2020 · 2 mos · Chennai, Tamil Nadu, India

5000+ new accounts reached on Instagram within a month with a 15% Conversion Rate in total
Strategized and implemented over 5 different Organic Marketing Campaigns on Instagram
Created over 50+ Instagram Posts and Videos for promotions using Canva and Photoshop 2020
Increased Reach of Instagram page increased by 45% andNo. of Page Impressions increased by 35%
Strategized and implemented over 5+ organic marketing campaigns which led to 5% increase in customer base
Hosted a “Movie Marathon and Discussion” week on Instagram to engage with followers

Social media marketingOrganic marketing campaignsContent creationSocial Media Marketing