Ameya Ingle

CEO

Mumbai, Maharashtra, India16 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16+ years in marketing and digital transformation.
Proven success in driving enterprise-wide digital adoption.
Expert in building high-performance, data-savvy teams.

Stackforce AI infers this person is a seasoned marketing leader in Fintech and FMCG sectors, specializing in digital transformation and brand strategy.

Contact

Skills

Core Skills

Digital TransformationP&l ManagementBrand LeadershipCustomer ExperienceDigital Marketing

Other Skills

AdvertisingBrand CreationBrand DevelopmentBrand ManagementBrand RenovationBrand StrategyCampaign DevelopmentCampaign ManagementCommunicationConsumer EducationConsumer EngagementConsumer InsightsContent CreationContent ManagementContent Strategy

About

Marketing and digital transformation leader with 16+ years of experience shaping growth strategies and customer engagement across BFSI and FMCG. Proven success in driving enterprise-wide digital adoption, P&L accountability, and customer-first innovations that deliver business impact. With a strong track record in both Global and Indian MNCs, I focus on building high-performance teams that are agile, data-savvy, and deeply committed to business objectives. My leadership style fosters ownership, creativity and measurable business outcomes. Specialties: Growth Strategy I Digital Transformation I Customer Experience (CX) I Brand Leadership I P&L Management I Fintech Partnerships I Executive Leadership

Experience

16 yrs 4 mos

Total Experience

4 yrs 1 mo

Average Tenure

4 yrs 2 mos

Current Experience

Icici prudential amc ltd

2 roles

Head Marketing and Digital Sales

Promoted

Mar 2024 – Present · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Currently leading the marketing strategy for the company, with an expanded role that now includes overseeing the digital distribution business managing Rs. 40,000 Cr+ AUM. Responsible for collaborating with fintech partners and other start ups to drive business growth.
In addition to marketing and promotions, I have full P&L ownership, focusing on key performance metrics such as New SIP, Gross Sales, New Customer Acquisition, and Market Share expansion.
Digital Initiatives
Daily SIP "sachetization" with Paytm (₹21, ₹51, ₹101) : tripled new customer acquisitions.
Launched Savings+ UPI redemption product with Curie Money creating a new category entry point.
Became one of the first AMCs to launch on ONDC, expanding access to mutual funds for underserved segments.
Built first-party acquisition engines (App & Web) + fintech partnerships resulting in a 50% YoY customer growth while reducing cost per acquisition by 30%.

Marketing StrategyDigital DistributionP&L ManagementFintech PartnershipsDigital Transformation

Head of Marketing

Mar 2022 – Mar 2024 · 2 yrs · Mumbai, Maharashtra, India · On-site

ICICI Prudential is the second-largest player in the Asset Management industry, where we are pioneering a consumer-centric, digital-first strategy within the BFSI space. I lead a team of ~20 members, overseeing all aspects of communication and advertising, digital business, content strategy, social media, and performance marketing.
Key Campaigns
Multi Asset Allocation: #suno sabki, karo multi (category creation campaign)
360 degree campaign to drive adoption. Achieved 6X increase in gross sales and 5X increase in new customer acquisition.
Bluechip Fund: #make big companies work for you
Brand thematic on driving consideration for iPRU Bluechip Fund. Achieved 100 bps increase in %MS and drove penetration for the fund.
Gold Exchange Traded Fund: #chain se sona
Brand thematic on the digital way of buying gold. Achieved 8% increase in brand favorability and 5% increase in purchase intent.
Begin Your Next (Alternates)
Crafted a new positioning (Begin Your Next) and defined the overall communication, customer experience to target the HNI / UHNI segment.
Developed thematic campaigns encouraging consumers to shift from traditional savings to mutual funds through targeted campaigns for Mother’s Day, Father’s Day, Diwali, and Women’s Day (#MutualFundsHaiSavingsKaNayaTareeka)
Spearheaded a video-centric content strategy that positioned us as the #1 most subscribed channel in the industry on YouTube. Built a repository of 1000+ videos, 200+ blogs and other content pieces to drive engagement.

CommunicationAdvertisingDigital BusinessContent StrategySocial MediaPerformance Marketing+2

Godrej consumer products limited

2 roles

Deputy General Manager Marketing

Apr 2020 – Mar 2022 · 1 yr 11 mos

Leading the Anti Roach portfolio on brand HIT. Products include LAL HIT, HIT Anti Roach Gel, HIT Chalk and other pests such as Rat Kill and Rat Glue Pad.

Brand ManagementProduct MarketingBrand Leadership

Marketing Lead (SAARC)

Jun 2018 – Apr 2020 · 1 yr 10 mos

Part of the SAARC leadership team leading the marketing function for Sri Lanka, Bangladesh, Nepal and Pakistan. Responsible for all marketing initiatives (ATL, BTL, Digital, NPD) for the categories of home care, hair care and personal care. Led a team of 3 members to achieve business objectives.

Marketing InitiativesTeam LeadershipBrand Leadership

Nestlé

3 roles

Senior Brand Manager - Baby Foods

Jan 2015 – Jun 2018 · 3 yrs 5 mos

Brand Manager (January 2015 - September 2015)
Senior Brand Manager (October 2015 onwards)
Responsible for P&L management, innovation pipeline and communication for the baby foods category. Key brands included CERELAC and CEREGROW NutriPuffs®, delivering a turnover of INR 1400 Cr+. Led a team of 2 members to drive the brand priorities.
Key Achievements
Led the brand revival on CERELAC through recipe renovation and re-positioning. Resulted in arresting a 4 year de growth period for the brand.
Innovation & Renovation
CEREGROW NutriPuffs® - entered the toddler snacking category. Worked on the business model, consumer insight, communication and route to market plan.
CERELAC 5 Grains & Fruits – category extension beyond 18 months of age. Rated one of the top performing NPDs, both in India and globally.
CERELAC Wheat Apple Carrot – category recruitment pack. Led the project from idea to launch.

P&L ManagementInnovation PipelineCommunicationBrand Leadership

Brand Manager - Baby & Me

Promoted

May 2012 – Dec 2014 · 2 yrs 7 mos

Assistant Brand Manager (May 2012-December 2012)
Brand Manager (January 2013 - December 2014)
Category creation through the launch of BABY & ME, Nestlé’s flagship offering in the maternal beverage category. Full P&L delivery, communication and marketing.
Key Achievements
Renovated and launched the brand with India specific recipe and packaging. Reached 7% market share within the first 2 years of launch.
Key Campaigns
BABY & ME: Start Strong – Brand thematic
Launched successful national campaign to increase brand consideration. The campaign won at the Effies 2014.
BABY & Me: Start Strong NutriCamps – BTL Activation
Conceptualized and developed a sampling model spanning across 20+cities reaching out to 50,000+ consumers.

Brand ManagementMarketing StrategyBrand Leadership

Assistant Brand Manager - Nestle Start Healthy Stay Healthy

Feb 2011 – Apr 2012 · 1 yr 2 mos

Responsible for communication, digital media programs, SEO, SEM for owned assets (web and application).
Key Achievements
 Launched a national campaign on the “1st 1000 days” in collaboration with Times of India. Campaign included print, radio, digital and on-ground activation.
 Launched the website www.starthealthystayhealthy.in including design, content and engagement tools. Increased visitor traffic by 15%.

Digital Media ProgramsSEOSEMDigital Marketing

Diageo india

Brand Manager

Jun 2009 – Feb 2011 · 1 yr 8 mos · Bangalore, Karnataka

Management Trainee (June'09 - November'09)
Brand Manager (November'09 - February'11)
Handled marketing and communication nationally (ATL, BTL and Digital) for White Mischief Vodka (including White Mischief Flavors), India's largest selling vodka. Responsible for achieving category / brand objectives by driving all marketing initiatives as part of the central marketing team.

Marketing ManagementCommunicationBrand Leadership