Dec 2022 – Jan 2025 · 2 yrs 1 mo · Indore, Madhya Pradesh, India · On-site

• Empowering Indian FMCG Retailers with Tech and Brands , Responsible for P&L of FMCG Business, Working on both Revenue and cost with single objective to make Start up CM5 Positive.
• Responsible for Brand Relationship with Shop Kirana so that we can manage best assortment of Products with aggressive Pricing over our Ecommerce Platform
• Focus on Pan India Rollout of Business Enabling GT-Retailers with thousands of SKUs & Credits.
• Rolling out Sales Team across Geography so that Proper handhold of Retail expansion can be controlled with Clear Extraction norm across Category of Retail.

Jan 2022 – Jul 2022 · 6 mos · Bangalore Urban, Karnataka, India

• Setup the Playbook for B2B E-commerce Business rollout & Executed entire onboarding strategy resulted in 300% Growth on Transacting retailers & GMV
• Heads overall large Appliances Business for Arzooo along with category & Source planning .

Apr 2021 – Dec 2021 · 8 mos · India (Mumbai)

• Rollout of entire JMD operations Pan India , Starting from resources in terms of manpower , Trade onboarding etc till achievement of Business objectives .

Jan 2015 – Mar 2021 · 6 yrs 2 mos · Indore Area, India

• Heads Over all Sales and distribution Initiatives for Revenue Enhancement under Jio Portfolio includes Customer acquisition under Telecom services, Device Business and digital Content selling through various channel like General Trade, Modern Trade , Enterprise (Inbound) , D2C (outbound) & Online .
• Established Competencies on -
• Channel Development –
• 1. Established a Robust distribution network of 700+ Direct Channel partners who in-turn manage 1.5 Lakh Retail Partners Spread across 70,000 plus Town and Villages Covering a population size of 1Mn.
• 2. Developed a Structure of over 700+ Company owned Retail outlets which starts from selection of sites and end up at driving revenues through various Digital innovations across Geographies.
• Team Management –
• 1. Own a team size of over 3000 Sales Resources with 16 direct Teams of various Business verticals like – Device , Connectivity , Digital adoption ,E-Commerce , Device/Customers care , Own-Retail , Sales Planning and Business-Heads of Various Geographies .
• 2. Responsible for Teams performance with strict Performance matrix in place which includes periodic reviews to identify and implement corrective actions for achieving overall state Business objectives & Market share. With standardization of sales processes and policies for Adherence.
• 3. Responsible for designing and delivery of training and development initiatives for Entire Sales team
• Business/Revenue Management –
• 1. Built Business from Scratch; From Zero Customer base to 30Mn Base in 4 Years; Translate into Over 7000 Cr ( INR ) Annual Revenue .
• 2. Sold over 15 Mn Device (Mobile-Phones) in 3 Years with Highest sales of over 1 Mn in 1 single day.
• 3. Leads on every Business Parameter with over 44% Customer Market share contributes to 80% data market share and 52% Revenue Market share.
• 4. Spearhead various Support functions like SCM, FC&A, Technology, CS to drive them towards business objectives of market leadership

Jul 2012 – Jan 2015 · 2 yrs 6 mos · Lucknow, Uttar Pradesh

• Headed the Sales & Distribution of UPE Which includes Approx. 40+ Direct Distributors & 100+ Micro Distributors of UPE having a Business Size of about 1000 Cr+ (Annual).
• Was Responsible for monthly, quarterly & Annual S&D plans with the formulation of activities to achieve this and relating all this with the growth of Overall state Business & Market share .
•  Team of 6 Zonal Business Managers & other 40+ sales resources in the entire state.
• Responsible for Primary sales , Secondary Sales , Tertiary sales & sell out of handsets from Mass retailers as well as key accounts
• Responsible for Maintaining MOP on all Product Placements.
• Formulating strategies & reaching out to the unexplored market segments for business expansion
• Conducted competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
• Managed trade finance such as stockiest claims, scheme analysis, scheme audits, payments scheduling & related trade issues

Mar 2011 – Jul 2012 · 1 yr 4 mos · Patna Area, India

• Headed Distribution Network of Approx 500+ Distributors of the Circle for a Business Size of about 3200 Cr ( Prepaid Sales Monthly )
• Team of 8 direct reportees , Majorly for 5 Verticals which are – Direct Sales & Distribution , Indirect Sales and distribution , Modern Trade , Alternate Channels & Sales Excellence .
• Responsibility For Overall Sales & Distribution Cost of the Circle.
• Responsibility for Sales & Retail Matrix, Distribution Expansion, Channel Management & Engagement of the Sales Teams.

Aug 2006 – Mar 2010 · 3 yrs 7 mos · Bhopal Area, India

• Headed the entire business operations for the cluster in terms of sales, customer service, network & other related business activities with our Power of execution.
• Responsible for developing distribution strategy to penetrate deeper in the market, distribution expansion through new distributors and retailers, also developing alternate channel of distribution.
• Management of prepaid sales distribution channel for the given territory with key sales parameter to achieve. Ensure required extraction From Each BTS in terms of per lakh population for Revenue, retail outlet base, subs acquisition etc.
• Monitor & evaluate cluster specific business opportunity competition offerings, marketing avenues & recommend plan to capitalize on the same.
• To ensure Customer Acquisition (SOGA) & Market Share target (CMS & RMS), achievement as per business plans, Implementation of Distribution & Coverage initiatives, also responsible for Driving Visibility leadership in the respective cluster.

Jan 2003 – Aug 2006 · 3 yrs 7 mos · Mumbai Area, India

• Responsible for a team of 10 distributors, 15 salesmen, 2 qsm, & 2 supervisors
• Responsible for different promotional activities at key accounts / modern trade to ensure market share in the assigned territory.
• Responsible for Designing/division of sales territories among business partners to achieve better coverage (network & distribution both) , effective planning implementation and overall control of sales operations

Mar 2000 – Jan 2003 · 2 yrs 10 mos · Goa ,India

• Was Primarily responsible for growth in sales volume through vibrant distribution channels in the assigned territory.
• Learned the basics of sales and distribution ,Handled 2-tier Distribution model with approx 32 Distributors at a time in a geography of about 400 KMs
• Also handled the Warehouse Operations, learned inventory management.