Saima Iqbal

CEO

Dubai, United Arab Emirates18 yrs 1 mo experience

Highly Stable

Key Highlights

15+ years of experience in content leadership
Scaled revenue 10X at Brut's Branded Content team
Award-winning producer with multiple industry accolades

Stackforce AI infers this person is a content strategy leader in the digital media industry.

Contact

Skills

Core Skills

Content StrategyLeadershipBranded ContentMarketing StrategyCreative ServicesBrandingBroadcastCreative WritingRadio ProductionContent Development

Other Skills

AdvertisingBranded Content DevelopmentBranded EntertainmentCommunicationContent CurationContent ManagementCreative Problem SolvingCreative StrategyDesignDigital MediaDocumentariesEditingEntertainmentJournalismMarketing Communications

About

An idea-first content leader with 15+ years of experience building culture-shaping brands across India and the Middle East. Currently heading content at Augustus Media where I oversee multi-platform editorial, branded content, and live video for Lovin Dubai, Lovin Saudi, and Lovin Cairo along with 22 other cities across MENA region. My journey has taken me from being a presenter and producer at the BBC to building Brut's Branded Content team as a founding member, where I helped scale revenue 10X and launched award-winning video IPs. Along the way, I have picked up a few trophies: New York Festivals (2013 & 2017), Golden Mikes, The Digies, E4M Content 40 Under 40, Social Samosa 40 Under 40 (2021), CMO Asia Young Achiever (2022), and the Abby’s (Goa Fest). What hasn’t changed? The thrill of day one. Still as curious, driven, and creatively restless as when I started.

Experience

Augustus media

Senior Director- Head of Content

Feb 2024 – Present · 2 yrs 1 mo · Dubai, United Arab Emirates · On-site

Leading content teams across UAE, Egypt and KSA for Lovin Dubai, Lovin Saudi, Lovin Cairo and 22 other cities in the region.

Content StrategyDigital MediaTeam ManagementLeadership

Brut.

Head- Branded Content and Editorial IPs

Oct 2020 – Feb 2024 · 3 yrs 4 mos

The most-viewed Digital publisher in the country. 100% Video. 100% Digital. 100% Social.

Branded ContentVideo ProductionMarketing Strategy

Mirchi

2 roles

Head Of Creative Services

Promoted

May 2017 – Oct 2020 · 3 yrs 5 mos

Lead the Creative team of over 20 young and enthusiastic writers and designers for the North and east region covering 17 cities in the country and driving brand solutions for the region.
Function as an independent in house creative agency servicing some of India’s biggest brands like Pepsi, Coke, Samsung amongst over 500 others.
Meet and interact with CMO’s and marketing teams as creative partners on Multimedia campaign and solutions.
Work with Mirchi’s original content team to deliver brand solutions in web series and digital shows.
Create/lead content in regional languages and deliver locally relevant solutions.
Manage a pool of internal and external influencers to work on National and Regional campaigns.

Creative ServicesBrandingContent Development

Executive Producer

Jul 2013 – May 2017 · 3 yrs 10 mos

Bbc

Producer and Presenter

Jun 2010 – Jul 2013 · 3 yrs 1 mo

Produced and presented daily broadcasts for news and sports across digital, radio, and TV platforms.
Hosted the popular weekly entertainment show
Conducted interviews with celebrities and sports figures
Developed features for special projects for the news desk, showcasing innovative storytelling techniques.

BroadcastNews WritingCreative Writing

Radio city india

Breakfast Show Producer

Mar 2008 – Jun 2010 · 2 yrs 3 mos

Produced the highly-rated Breakfast show "Whattefun Mornings," achieving the no. 2 spot in Delhi's radio rankings.
Served as the Creative Producer, generating innovative ideas for campaigns and promotions.
Hosted early morning and weekend shows, engaging with audiences and interviewing notable news personalities.
Developed original content through thorough research, enhancing the overall quality of programming.

Radio ProductionContent Development