Nityashree Yadunath

Product Marketing Manager

Bengaluru, Karnataka, India10 yrs experience

Key Highlights

  • Proven track record in scaling technology solutions.
  • Expertise in GTM strategy and sales enablement.
  • Significant increase in lead generation through content marketing.
Stackforce AI infers this person is a B2B SaaS marketing specialist with a strong focus on content and product marketing.

Contact

LinkedIn

Skills

Core Skills

Content MarketingGtm Strategy

Other Skills

Account-Based MarketingAdvertisingBloggingContent WritingCreative WritingDigital MarketingEvent MarketingLead GenerationMicrosoft OfficeNewslettersOnline Brand BuildingOnline Campaign ManagementPhotoshopResource OptimizationSales Enablement

About

Results-oriented, B2B Content and Product Marketing Specialist with a demonstrated history of scaling niche technology solutions in new markets. Experienced with GTM Strategy Building, Sales Enablement, and overall Marketing Management.

Experience

Scalekit

Product Marketer

Jan 2025 – Present · 1 yr 2 mos

Freshworks

2 roles

Lead - Product Marketing

Promoted

Oct 2023 – Dec 2024 · 1 yr 2 mos

Product Marketing Specialist

Feb 2022 – Oct 2023 · 1 yr 8 mos

Rocketium

Product Marketing Manager

Nov 2020 – Jan 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

Ilantus technologies

2 roles

Marketing Manager

Promoted

Mar 2020 – Jun 2020 · 3 mos

  • Lead end-to-end content marketing
  • Spearhead field-event marketing
  • Built an account-based marketing playbook in partnership with the sales enablement team
  • Supported the discovery of product-market fit and GTM blueprint building
Content MarketingEvent MarketingAccount-Based MarketingGTM Strategy

Content Team Lead

Jun 2019 – Feb 2020 · 8 mos

Saviom software

Content Manager

Dec 2016 – Dec 2018 · 2 yrs · Bangalore

  • Established and managed content marketing, leading to 4x jump in lead numbers
  • Created content properties that led to direct sales exceeding average sales value (USD 5000)
  • Built the GTM strategy plan for a new product offering, with first-hand insights generated through sales demos
  • As the first hire in the branch office made key hiring decisions. Recognized top performer

Wooplr

Assistant Marketing Manager

May 2016 – Oct 2016 · 5 mos · Bengaluru, Karnataka, India

  • Managed influencer marketing over social media and field-events.
  • Initiated Snapchat-led content creation leading to an 80% increase in user growth

Iorapro

Senior Writer

Aug 2015 – Apr 2016 · 8 mos · Bangaon Area, India

  • Delivered over 25 scripts for wildlife films and explainer videos
  • Managed client relationships, secured new business accounts and built case studies

Reachall

Content Writer

Sep 2014 – Jul 2015 · 10 mos · Bangaon Area, India

  • Independently managed 9 Restaurant and FMCG clients' social media content
  • Generated new business through active pitching

Education

St Josephs College Arts Science

Bachelor’s Degree — Visual Communications

Jan 2011 – Jan 2014

Mysore Education Society

Pre-university — Arts

Jan 2009 – Jan 2011

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