Mar 2024 – Aug 2024 · 5 mos · Remote

Feb 2024 – Mar 2024 · 1 mo

Mar 2023 – Feb 2024 · 11 mos

• As the Chief Marketing Officer at Leaf Round, I hold a crucial role in overseeing various verticals such as Brand, Marketing, Growth, Corporate Communications, and Investor Success. Reporting directly to the founders, my responsibilities extend beyond these core verticals, encompassing strategic decision-making, business development, product management, and ensuring overall people success within the organization.
• Since joining Leaf Round, my contributions have had a significant impact on the company's growth and success.

Feb 2024 – Present · 2 yrs 1 mo

• I work closely with startups across stages—whether going from 0 to 1, 1 to 10, or 10 to 100—helping them craft business plans, build winning teams, and design go-to-market (GTM) strategies. My expertise spans across brand positioning, growth strategy, marketing spends, vendor selection, and talent acquisition. Beyond strategy, I also evaluate brand campaigns, optimize marketing investments, and conduct key interviews to help startups scale efficiently and sustainably.
• Let me know if you'd like any refinements!

Feb 2024 – Present · 2 yrs 1 mo

• Building AssetWorks — a unified intelligence platform for modern investors.
• Leading product strategy and market development to transform how investors research and make decisions. Converting fragmented workflows into intelligent, adaptive systems that enhance decision-making quality.
• Focus areas:
• Strategic product development and AI architecture for investment intelligence
• Scalable technology systems that learn and adapt to user patterns
• Network effect development to create compound intelligence value
• Strategic ecosystem partnerships and market positioning
• Driving AssetWorks from initial concept through market validation to platform launch, while building a high-performance product and engineering organization.

Aug 2019 – Nov 2022 · 3 yrs 3 mos · Mumbai Metropolitan Region

• Built, Scaled & Grew the function over the past 3 years, while reporting directly to the founders. Developed the Acquisition Playbook for acquisition without Google & Facebook.
• Highlights
• Built the marketing function from a 1 Member team to a 60 Member strong team that supports all products lines at CoinDCX
• Built, Nurtured, and Grew the brand to become the 1st crypto unicorn and then the most valued crypto company in India
• Acquired more than 13 Million Users in less than 12 months for our new product the CoinDCX App WITHOUT key channels like Facebook & Google at our disposal
• Handled corporate communications in a tricky and challenging environment
• Managed & Delivered on budgets in excess of USD XX Million while building award-winning campaigns like BitcoinLiyaKya
• Built a dynamic team that is ready to pivot, scale up and scale down with minimal attrition and error

Jan 2016 – Aug 2019 · 3 yrs 7 mos · Mumbai Area, India

• Responsible for Marketing, Business Development & Brand Strategy as the Founder & Managing partner
• Highlights
• Onboarded 200+ clients over 3.5 years of operations across Early Stage Startups, Unicorns, SMEs and MNCs including Zest Money, SBI, Ashok Leyland, mIndicator, Nivesh.Com amongst others
• Drove brand management and brand strategy as a practice, providing services to more than 100 clients across various business verticals
• Set up offices & presence in Mumbai, Navi Mumbai, Surat, Chennai, and Amsterdam while running an extended franchise network for operational efficiency

Jan 2016 – Jan 2019 · 3 yrs · Mumbai Metropolitan Region

• Built an Artist Discover & Management tool connecting performing artists and events.
• Roles & Responsibilities
• Responsible for the creation, maintenance, and delivery of the Technology Tool for Prarambhan Entertainment Pvt Ltd called BigMyGig as head of department Technology and Business
• Responsible for setting up a multi-city, multi-function team to create the tool keeping in mind the constraints
• Research and specify new site features and enhancements to existing features based on metrics, competitive reviews, and best practices
• Key Achievements
• Planned, developed, and delivered the BigMyGig artist management technology tool within 3 months of taking over the project from an earlier delayed timeline of 15 months
• Worked with a team of 20 engineers spread across 2 countries and worked across 4 different technologies
• Onboarded 65000 artists on the tool
• Increased adoption percentage by 75% after new changes were implemented

Jul 2015 – Jan 2016 · 6 mos · Mumbai Metropolitan Region

• As the brand manager I was responsible for the below mentioned KRAs
• Topline and Bottomline for CHC P&L
• Meeting and exceeding Budget Targets on Revenue & EBIT
• Successful Agni National Launch
• "National launch of Agni by Oct'15 : Assist in developing marketing plans for the North-West Launch by undertaking defined projects "
• Strategic future Launches:
• NPD & Brand Architecture
• 1a. Assist brand team to develop a robust pipeline for upcoming NPD projects
• 1b. Assist brand team for developing an ideal brand architecture for Cipla CHC categories"
• Build Organizational Capability
• a) Lead cross-functional teams for specific projects
• b) Partner with Sales to execute flawlessly in market programs
• c) Learn & build strong marketing capabilities & knowledge on how to build successful OTC brands in India"

Jun 2015 – Jul 2015 · 1 mo · Mumbai Metropolitan Region

Apr 2014 – Jun 2014 · 2 mos · Greater Chennai Area · On-site

• To develop the strategic road-map and execution strategy for a profitable, sustainable and scale-able growth in Wine channel to ensure leadership share and long term customer centric partnerships.

Oct 2012 – Dec 2012 · 2 mos

• Worked as a Developer; Was responsible for design and development of Business Components in the Business Intelligence field

Oct 2010 – Dec 2012 · 2 yrs 2 mos

• Comprehensive Database Management in latest Exadata Environments.